JOSEPH ATTA-WOODE
Marketing & Sales
Greater Noida
Summary
Results-oriented marketing and communications professional with considerable leadership experience in strategic marketing and sales, CRM, and brand management. Utilizing data-driven insights, digital marketing tools, and research methodologies to nurture, promote, and grow products, services, and corporate brands for long-term stakeholder satisfaction. Skilled in integrated marketing strategies, consumer engagement, combining leadership, interpersonal skills, and industry expertise to position brands competitively in dynamic markets. Possesses a strong foundation in academic research, media relations, and strategic communication, driving impactful marketing initiatives aligned with business objectives, enhancing brand equity, and fostering sustainable growth.
Overview
21
21
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work History
Chief Marketing Officer
School Fees Ghana Limited
01.2015 - 01.2023
- Develop and execute a comprehensive marketing strategy aligned with business objectives.
- Define and maintain the company’s brand positioning and messaging across all platforms.
- Ensure brand consistency across all touchpoints, including digital, social media, and physical presence.
- Conduct qualitative and quantitative research to understand consumer preferences, pain points, and behavior.
- Use data analytics, AI, and machine learning to track trends, forecast demand, and enhance decision-making.
- Perform competitive analysis to identify gaps, opportunities, and market differentiators.
- Develop customer segmentation models based on demographics, psychographics, and behavioral insights.
- Oversee customer feedback loops and sentiment analysis to improve service/product offerings.
- Drive AI-driven marketing, automation, and personalization strategies.
- Leverage big data & analytics to optimize marketing performance.
- Oversee CRM, SEO, marketing automation, and predictive analytics for better targeting and customer engagement.
- Utilize performance marketing tactics (SEO, SEM, PPC, and social media ads) to enhance visibility and lead generation.
- Lead customer-centric marketing strategies for better service and product adoption.
- Develop strategies for omnichannel engagement (social media, mobile, email, in-store, etc.).
- Implement AI-powered chatbots, personalization, and voice search marketing to enhance the customer journey.
- Improve Net Promoter Score (NPS) and Customer Satisfaction (CSAT) through data-backed improvements.
- Align marketing efforts with sales and product teams to drive revenue.
- Optimize customer acquisition costs (CAC) and lifetime value (LTV) through efficient campaign management.
- Develop pricing, promotional, and loyalty strategies based on data insights.
- Drive B2B and B2C partnerships for service and product expansion.
- Conduct trend research on emerging technologies, consumer shifts, and new business models.
- Lead sustainability and ethical marketing initiatives to align with modern consumer values.
- Work with CEOs, CFOs, CIOs, and R&D teams to align marketing with business and product development.
- Manage teams across content, digital, PR, growth marketing, and customer success functions.
- Foster a culture of creativity, agility, and continuous learning within the marketing team.
Marketing & Public Relations
Simnet Ghana
01.2009 - 01.2013
- Develop and implement SEO, SEM, and PPC campaigns to increase online visibility.
- Optimize content marketing and influencer collaborations to reach wider audiences.
- Oversee content creation for Social Media and and other platforms.
- Leverage predictive analytics for customer insights and market forecasting.
- Develop hyper-personalized marketing campaigns using data insights.
- Integrate marketing strategies with e-commerce platforms and sales funnels.
Optimize conversion rate optimization (CRO) strategies for lead generation.
Journalist/ Researcher
New Times Corporation
01.2002 - 01.2009
- Gather, verify, and report news across digital, print, TV, and radio platforms.
- Develop compelling investigative and feature stories based on public interest.
- Conduct interviews with key sources, industry experts, and eyewitnesses.
- Create SEO-optimized news articles, blogs, and social media posts.
- Use video, podcasts, and infographics to enhance storytelling
- Cover press briefings, political events, and crisis situations.
- Analyze and interpret open-source intelligence (OSINT) for deeper investigations.
- Use data visualization tools
- Content Management Systems (CMS): WordPress, Page Planning
Education
Doctor of Philosophy - General Management
SHARDA UNIVERSITY
Greater Noida 01.2023 - 01.2026
MBA - Marketing
GHANA INSTITUTE OF MANAGEMENT AND PUBLIC ADMINISTRATION (GIMPA)
BBA - Banking & Finance
METHODIST UNIVERSITY
Dip. - Journalism/Public Relations
UNIVERSITY OF MEDIA, ARTS & COMMUNICATION
Skills
Strategic Business Development
Client Relationship Management
Digital Marketing Strategy
Market Research Analysis
Teamwork
Strategic Leadership
Brand awareness
Sales promotion
Campaign management
Strong Interpersonal Skills
Critical Thinking
Merchandising Techniques
Brand Recognition Strategies
Marketing Performance Metrics
Certification
Digital Media Sales Certification (DMSC), Sharda University, 08/01/24
Affiliations
Associate Member- Institute of Public Relations
Member- Ghana Journalist Association
Timeline
Doctor of Philosophy - General Management
SHARDA UNIVERSITY
01.2023 - 01.2026
Chief Marketing Officer
School Fees Ghana Limited
01.2015 - 01.2023
Marketing & Public Relations
Simnet Ghana
01.2009 - 01.2013
Journalist/ Researcher
New Times Corporation
01.2002 - 01.2009
MBA - Marketing
GHANA INSTITUTE OF MANAGEMENT AND PUBLIC ADMINISTRATION (GIMPA)
BBA - Banking & Finance
METHODIST UNIVERSITY
Dip. - Journalism/Public Relations
UNIVERSITY OF MEDIA, ARTS & COMMUNICATION