Joseph F. Robles
Carmel
Summary
Dynamic Territory Development Director with a proven track record at Dynamic Foodservice, driving $8.6M in sales through innovative training and strategic marketing. Expert in business development and customer relationship management, I excel in revitalizing territories and delivering impactful sales presentations that foster growth and engagement.
Overview
27
27
years of professional experience
Work History
Territory Development Director
Dynamic Foodservice
01.2013 - Current
- Company Overview: A multi-million dollar food service manufacturer's rep firm of food service cooking equipment, tabletop, and serving systems, and contract furniture.
- Business development director for Indiana and Southern Ohio territory for heavy food service cooking equipment and serving systems.
- Revived struggling territory with consistent equipment training, sales presentations, operator training, and cooking demonstrations.
- Increased equipment sales with a national distributor to $8.6M (2024) from $2.68M (2019) by implementing consistent value-added training and production-based incentive programs with dealer salespeople and targeted key accounts.
- Led customer training sessions at manufacturing facilities by incorporating hands-on training, live cooking demos, and strategic product analysis.
- Introduced a new hotel buffet and catering system to the market that generated sales of $375,00 to one chain account and a single university operation, in turn, generating over $950,000 in sales in the territory within 2 years.
- Designed and executed a new electronic marketing campaign for dealer and end-user accounts, reducing printing costs by $6,000/annually, thereby guaranteeing fast, effective, and solution-based marketing.
- A multi-million dollar food service manufacturer's rep firm of food service cooking equipment, tabletop, and serving systems, and contract furniture.
Contract Division Manager/Lead Smallwares Sales Representative
Desert Peak Marketing
01.2011 - 01.2013
- Company Overview: Multi-state Manufacturers Rep Firm, consisting of food service equipment, supplies, and contract furniture.
- Responsible for business development of Contract Furniture throughout Colorado, Utah, Wyoming, Arizona, and New Mexico.
- Reorganized and motivated interior designer, consultant, and architect community base that generated sales of $2.1 million from $1.4 million over two years.
- Conducted showroom and factory presentations for both end-users and designers, which led to several on-site orders, in excess of $460,000.
- Awarded Most Outstanding Supplier for Contract Furniture specification, 'New Construction and Operations' from Aspen Ski Company, 2013.
- Multi-state Manufacturers Rep Firm, consisting of food service equipment, supplies, and contract furniture.
Sales Associate
Flatirons Marketing Group
01.2007 - 01.2011
- Company Overview: Leading Hospitality and Tabletop Manufacturers Rep Firm in Rocky Mountain Region.
- Responsible for tabletop & hospitality sales, customer training, and new business development.
- Received tabletop award for most 'New Installations', 2009, 2010.
- Developed underperforming market, acquiring high-profile end-users such as Vail Resorts, Nobu Matsuhisa, Little Nell Hotel, and Interstate Hotel and Resorts.
- Increased territory tabletop sales by 67% in year 1 and 56% in year 2.
- Provided Distributor training and sales meetings. Included two dealer factory training sessions in the UK.
- Leading Hospitality and Tabletop Manufacturers Rep Firm in Rocky Mountain Region.
Customer Service / Account Sales Representative
Oxxford Clothes
Chicago
01.2005 - 01.2007
- Company Overview: World’s finest Gentleman’s Clothing manufacturer.
- Began work as a Customer Service agent, and within 5 months grew into a National Account Sales Representative.
- Conducted national Trunk Shows for Neiman Marcus, Saks 5th Ave, and Barneys NY.
- Opened 3 new accounts, accounting for territory growth of $169,000 in the first 9 months.
- World’s finest Gentleman’s Clothing manufacturer.
Sales Associate
Ralph Lauren
01.2004 - 01.2006
- Company Overview: Worldwide Retailer of Menswear, Women's Wear, and Home Furnishings.
- Sales leader for Menswear.
- Developed clientele from local and national guests purchasing Ralph Lauren Menswear.
- Oversaw and managed a $1.2M clientele base of business.
- Worldwide Retailer of Menswear, Women's Wear, and Home Furnishings.
Manufacturers Representative
The Robles Group
01.1999 - 01.2004
- Company Overview: Manufacturers Rep Firm, specializing in Hospitality and Tabletop products.
- Developed new business by cold-calling, initiating new distributor programs, and dealer sales rep training.
- Became proficient in AutoQuotes through AutoQuotes seminars and training sessions.
- Received 3 awards for 'Highest Percentage Over Goal' and 'New Installations', 2001, 2002, 2004.
- Manufacturers Rep Firm, specializing in Hospitality and Tabletop products.
Education
Business Finance -
Oral Roberts University
Tulsa, OKBusiness Administration -
Indiana University
Bloomington, INCFSP (Certified Foodservice Professional) Program - Level II
Skills
- Business development
- Sales presentations
- Customer training
- Market analysis
- Electronic marketing
- Customer relationship management
Timeline
Territory Development Director
Dynamic Foodservice
01.2013 - Current
Contract Division Manager/Lead Smallwares Sales Representative
Desert Peak Marketing
01.2011 - 01.2013
Sales Associate
Flatirons Marketing Group
01.2007 - 01.2011
Customer Service / Account Sales Representative
Oxxford Clothes
01.2005 - 01.2007
Sales Associate
Ralph Lauren
01.2004 - 01.2006
Manufacturers Representative
The Robles Group
01.1999 - 01.2004
Business Finance -
Oral Roberts University
Business Administration -
Indiana University
CFSP (Certified Foodservice Professional) Program - Level II
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