Summary
Overview
Work History
Education
Skills
Timeline
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Joseph Philip

Senior Manager - Flipkart
Bengaluru

Summary

An accomplished professional with a dynamic career in Key Account Management & Revenue Management & Marketing across multiple categories within the FMCG & E-Commerce industry, acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative business development concepts & strategies for brands & products

Overview

10
10
years of professional experience

Work History

Senior Manager - Health Category

Flipkart
07.2023 - Current
  • Responsible for the planning, development & sustainable profitable growth of the FMCG “over the counter” (OTC) & RX health category on Flipkart health plus


  • Responsible for overall Funnel strategy & customer journey, pricing, promotion & commercial strategy on the Flipkart health plus application


  • Steering data analysis to improve conversions, seasonality trends, customer needs & search/keyword history to help with retention & user acquisitions


  • Successfully planned, executed & target marketed the launch of CeraVe (a L’Oreal skincare product) exclusively on E-pharma


  • Continuously implementing On platform & Off Platform marketing elements to promote & drive existing and new product offerings such as cost per views, cost per clicks, Push notification & mailer campaigns in a sustainable manner to maximize ROI along with targeted sampling activities to enhance awareness & education


  • Reviewing & planning JBP’s with top 10 pharmaceutical & FMCG companies such as Abbott, Sun, GSK, Cipla, Bayer, Merck, P&G, Nestle, Unilever


  • Utilized data-driven insights to make informed decisions that resulted in higher returns on investments.

Senior Manager - National Partnerships

Swiggy
10.2019 - 07.2023
  • Contributing immense efforts towards the Business development & Growth for QSRs like Burger King India, Pizzaexpress, Cold stone creamery, Cinnabon, Chili’s & premium star properties for the country like The Marriott International Group, The Hyatt Group, The Hilton


  • Executing extensive Market analysis to determine marketing spends to maximize returns for brands


  • Responsible for overall Funnel strategy & customer traffic, pricing, promotion & commercial strategy


  • Managing On platform & Off platform media elements to improve traffic & retention


  • Conducting regular engagements/reviews to the client/agency on a weekly & monthly basis while regularly maintaining a healthy ROI


  • Successfully enhanced market shares for key categories such as Healthy (4 points FY 22’ VS 21’), Ice Creams (5 points FY 21’ VS 20’).


  • Successfully executed JBP’s with clients on quarterly and half yearly basis.

Key Accounts Manager

Khimji Ramdas - Procter & Gamble & Red Bull
03.2014 - 10.2019
  • Managing business for industry leaders such as Carrefour, Lulu Group & Spar and ascertaining accomplishment of quarterly targets with forecasted growth index


  • Contributed towards the growth of P&G brands by executing brand ISP’s, flyer featuring and sampling plans for globally reputed brands like Ariel, Tide, Pampers, Downy, Head & Shoulders, Pantene, Fairy, Olay, Gillette, Always, Herbal Essences, Oral B, Crest, Duracell & Red Bull


  • Achieved the highest ever market share points for Febreze in the air care category in Carrefour Muscat at 22 points vs. the previous best of 13 points gaining from competition like Airwick and Glade, October 2017 EPOS reading.


  • Successfully enhanced market shares for key brand such as Pampers (17 points YOY) in the diaper category (Carrefour, Oman) 2017 vs. 2016


  • Achieved and surpassed the target given for the year 2018. US $ 15 Million for the year 2018 VS US $ 12.3 Million closing of 2017



Education

MBA - Marketing

IBS Hyderabad
Hyderabad, India
04.2001 -

BBA - Marketing

Mahatma Gandhi University
Kochi, India
04.2001 -

Skills

Partnership Development Performance Marketing Market Analysis Category Management Contract Negotiation P&L Management

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Timeline

Senior Manager - Health Category

Flipkart
07.2023 - Current

Senior Manager - National Partnerships

Swiggy
10.2019 - 07.2023

Key Accounts Manager

Khimji Ramdas - Procter & Gamble & Red Bull
03.2014 - 10.2019

MBA - Marketing

IBS Hyderabad
04.2001 -

BBA - Marketing

Mahatma Gandhi University
04.2001 -

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Joseph PhilipSenior Manager - Flipkart