Marketing
Joshua Fernandez
Manager, Capgemini
Hyderabad
Summary
An Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. A goal-oriented management professional with demonstrated history of working in the Information Technology, Hospitality and Manufacturing Industry. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
4
4
Certifications
Work History
Manager - Capgemini Ventures
CAPGEMINI
Hyderabad
06.2019 - Current
- Perform deep-dive qualitative and quantitative analyses of startups across industries, technologies and geographies
- The analyses are startup readiness assessments to determine their fit for a pilot project or co-development engagement with a strategic partner
- This includes interviewing the startup/technology team, conducting subject matter expert and current customer calls, exploring scope and outcomes for pilot projects, etc
- Generating detailed reports for the startups with the current findings and their key improvement areas
- Gather and organize background information on technologies to facilitate efficient engagement between the startup and subject matter experts
- Directly supporting the venturing leadership team and the funds they advise through market research, critical analysis, thought leadership, and building/maintaining our internal knowledge infrastructure
- Promote, grow and maintain our internal tools and knowledge database (e.g., relationship management platform)
- Building and leveraging a global network of subject matter experts (SMEs) across Capgemini to interview the startups on their management, finance, business and technology
- Responsible for the Go-To-Market promotions of FinTechs, InsurTechs and RegTechs in the financial services market
- Currently researching and drafting thought leadership piece on open ecosystems for innovation
- Former active member of the marketing team for a diversity initiative and the insurance newsletter within Capgemini
- Applied customer feedback to develop process improvements and support long-term business needs.
- Onboarded new employees with training and new hire documentation.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Developed and maintained relationships with customers and suppliers through account development.
- Maximized performance by monitoring daily activities and mentoring team members.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Created social media content with innovative brand messaging to support the promotion of our program and its services.
- Developing podcast scripts for senior stakeholders, coordinating and scheduling the recording of podcasts, promoting the startups’ qualification levels on social media, conceptualizing and designing the monthly newsletter for Startup Ecosystem Leads and a bi-annual newsletter highlighting the latest trends in the Global FS market
BUSINESS DEVELOPMENT MANAGER
OYO
Pune
01.2019 - 05.2019
- Responsible for strategizing, launching and scaling up business operations in new markets
- Proposes potential business deals by contacting potential partners; discovering and exploring opportunities
- Responsible for end-to-end business development of the assigned area; includes planning and building short-term and long-term supply
- Liaise with key stakeholders- Property Owners, Transformation and Operation team, across all stages from lead generation to property going live
- Periodic review of the SLAs signed off with the property owners
- Resolve issues arising between Property Owners, Transformation Team & Operations Team
- Organization
- Reached out to potential customers via telephone, email and in-person inquiries.
- Performed research to uncover potential target areas, markets and industries.
- Scheduled and implemented product promotions in accordance with available inventory and staff resources.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Negotiated, prepared and signed contracts with clients.
- Created reports and presentations detailing business development activities.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
Management Intern
HDFC BANK
Mumbai
04.2018 - 06.2018
- DEVISING A STRATEGY FOR CONTENT MARKETING
- Understanding what is content marketing and why is it required in this day and age, Why are banks switching over to content marketing?
- Draw a comparison of HDFC bank with respect to its competitors in the area of content marketing
- Devise a strategy for content marketing after conducting a primary research and secondary research
- Analyzing external and internal customer data using spreadsheet (Excel) models, google analytics and hubspot
- Evaluating customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience
- Analyze A/B tests, communicate results and provide recommendations
- Create powerpoint presentations to provide market and consumer insights to other marketing and sales departments
- Advising other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Evaluated market trends to stay current on consumer and competitor changes.
- Created content strategies for digital media.
ENGINEER
TECH MAHINDRA LTD
Hyderabad
10.2015 - 03.2017
- Worked as a Remote Monitoring & Diagnostics engineer for GE Aero Gas turbines
- Experience of over 3 months as a presales engineer
- Proactively providing the scope for the technical solution required to address the customer requirements, assess customers’ met and unmet needs & recommending solutions that optimize value for both the customer and the firm
- Active involvement in identifying the reasons for control actions and operational anomalies that have occurred on the gas turbine engines
- Our team initiated manual monitoring in order to notify the customer proactively about any anomalies that their engine is facing to prevent any catastrophic failure down the line
- Telecommunications circuit designer for NBN Telstra network
- Understanding client requirements and implementing the same off-shore as part of NBN telecom network designing.
ENGINEER
Castex Technologies Ltd (previously AMTEK INDIA LTD)
Rajasthan
01.2014 - 08.2015
- Performing engineering assignments related to product design and analyzing new products
- Maintaining records and data to improve the current processes and carrying out corrective actions and preventive actions
- Performing engineering research and development work on assigned projects to revise and improve process capability
- Establishing and documenting process methods which meet performance and quality requirements that includes creation of appropriate procedures, work instructions and forms required to control the processes
- Develop and maintaining a record of Advance product quality planning (APQP) and Part production approval processes (PPAP)
- Attending client meetings to understand their product and process requirement for new product development
- Liaison between clients’ requirements and Castex and coordinating activities to achieve best utilization of resources for new part development.
SAMCO Metals and Alloys
01.2013 - 05.2013
- Implementation of FMEA to Reduce Casting Defects Owing to Human Errors
- Project Description:
- This project consisted of understanding the entire manufacturing of castings in sand moulds
- From the preparation of sand moulds to the final inspection stage to dispatch
- Monitoring the cycle time of each stage during the process and suggesting methods to reduce the cycle time
- Understanding the types of casting defects and the reasons for the occurrence
- Ranking the defects on the severity scale, occurrence scale and detection scale
- Suggesting methods for improvement and to reduce casting defects, plotting the same on the severity scale, occurrence and detection scale.
Education
MBA - Marketing And International Business
Symbiosis Institute of Management Studies
Maharashtra, India 06.2017 - 06.2019
Master of Science - Manufacturing Engg and Tech
Vellore Institute of Technology
Tamil Nadu, India 06.2011 - 06.2013
Bachelor of Science - Electronics Technology
Loyola Academy - Osmania University
Telangana, India 06.2008 - 06.2011
Skills
Strategic planning
Accomplishments
- Published a paper on Social Media Marketing Strategies of Indian Companies - A Methodological and Thematic Review in Asian Journal of Management Vol.9 | Issue-01
- Vice President of the Student Council at Symbiosis Institute of Management Studies, Pune, 2018-19.
- Senior Coordinator for the Editorial and Media Relations Cells at Symbiosis Institute of Management Studies, Pune, 2018-19.
- Awarded 1st Prize in HLC Basketball tournament conducted by Tech Mahindra, 2015.
- Awarded the Championship Certificate for winning the IES - Impulse Basketball Championship
- Awarded Certificate of Merit for 2years in Master in Manufacturing Engineering program at VIT University.
Certification
Scrum Master
Interests
Consulting
AR & VR
Sports (Basketball, Swimming, Squash, Badminton)
Photography
Adobe Illustrator
Timeline
AWS Cloud Practitioner Essentials
01-2022
Initiating and Planning Project by University of California
07-2021
Design Thinking for Innovation by University of Virginia
07-2020
Scrum Master
05-2020
Manager - Capgemini Ventures
CAPGEMINI
06.2019 - Current
BUSINESS DEVELOPMENT MANAGER
OYO
01.2019 - 05.2019
Management Intern
HDFC BANK
04.2018 - 06.2018
MBA - Marketing And International Business
Symbiosis Institute of Management Studies
06.2017 - 06.2019
ENGINEER
TECH MAHINDRA LTD
10.2015 - 03.2017
ENGINEER
Castex Technologies Ltd (previously AMTEK INDIA LTD)
01.2014 - 08.2015
SAMCO Metals and Alloys
01.2013 - 05.2013
Master of Science - Manufacturing Engg and Tech
Vellore Institute of Technology
06.2011 - 06.2013
Bachelor of Science - Electronics Technology
Loyola Academy - Osmania University
06.2008 - 06.2011
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