Every brand or a music platform has stories to tell. These stories not only engage, entertain, inform, educate and impact their audience, but also deliver on measurable business goals. And I make the visual connection between platform and consumer.
Overview
8
8
years of professional experience
Work History
Creative Lead
TurboStart
01.2025 - Current
Lead end-to-end creative processes, overseeing video production capabilities, including ideation, scripting, production, and post-production.
Directly interface with clients, capturing and translating their requirements into impactful video strategies, strengthening client trust and satisfaction.
Integrate cutting-edge AI tools into the production pipeline, significantly optimizing workflows and enhancing overall productivity.
Manage on-location shoots, coordinating with production crews, creative teams, and clients to ensure the highest quality outputs.
Develop streamlined workflows, leveraging AI to automate repetitive tasks, thereby reducing turnaround times and production costs.
Conduct regular ideation sessions with internal teams and clients, crafting strategic video campaigns aligned with business goals and brand voice.
Mentor creative teams in the practical application of AI tools, fostering skill enhancement and driving continuous improvement across projects.
Creative Lead / AI video producer
Zensciences
11.2023 - 01.2025
Provided creative direction and strategy for high-value video projects, aligning deliverables with client visions.
Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
Successfully integrated AI technologies (Image, Speech, and Video AI) to enhance quality, efficiency, and scalability of content.
Improved operational efficiency through process standardization, agile methodologies, and cloud-based solutions.
Fostered client relationships by engaging actively in consultations, pitch presentations, and storyboard reviews.
Mentored and trained junior designers to help enhance skills and capabilities.
Motion Graphics Specialist - 2
Fynd, Shopsense Retail Technologies Ltd
12.2022 - 10.2023
Conceptualized engaging video ideas and scripts aligned to brand objectives for over 40 clients
Shot high-quality footage using cameras, lighting and other production equipment for over 30 major projects
Stylized and edit raw footage into cohesive, finished videos using editing software
Collaborated with creative, marketing and other teams to produce campaign-specific videos
Oversaw all aspects of video production from pre-production planning to distribution and optimization
Developed engaging concepts and ideas for social media content that aligns with brand messaging and audience preferences
Motion Graphics Designer
Zensciences
01.2021 - 11.2022
Collaborate with creative, marketing and other teams to produce videos tailored to campaigns
Oversaw and provide art direction for all aspects of video production from pre-production planning to post-production
Ensured videos meet brand guidelines and technical requirements for distribution
Promoted completed videos on appropriate social media platforms and company website
Analyzed performance metrics of videos and optimize future content strategy
Stayed up-to-date on latest trends, formats and best practices on each social platform
Developed and manage content calendars and editorial schedules across social channels
Video Producer / Social Media Content Creator
Alive India Media
06.2017 - 12.2020
Maintained a high awareness of pop-culture trends, both on and off digital, and remained informed about the broader zeitgeist
Demonstrated a strong grasp of design principles, including social media campaigns, branding, and communication design, with a keen sense of typography and layout aesthetics
Translated brand strategy into inspiring creative ideas and campaigns to drive pitches and campaigns
Supervised, supported, inspired, and developed the creative management hierarchy, ensuring a smooth workflow, accountability, and target achievement
Delivered integrated communications solutions and creative platforms and executions
Built branded content concepts based on insights derived from an in-depth understanding of the brand, consumer feelings, attitudes, and behaviors, and cultural trends
Led the creative team through regular work reviews, check-ins, goal planning, and training, mentoring direct reports, creating a supportive culture, and encouraging people to excel consistently
Monitored overall quality of agency creative output and provided direction and leadership
Education
Bachelor's Degree - Mechanical Engineering
Alvas Institute of Engineering And Technology
Mangalore
01.2016
Skills
Motion Graphics Design
Creative Strategy Development
Video Production & Editing
Brand Identity & Typography
AI-Driven Content Creation
Team Leadership & Mentorship
Market Trend Analysis
Cross-Functional Collaboration
Client Relationship Management
Project Management
Timeline
Creative Lead
TurboStart
01.2025 - Current
Creative Lead / AI video producer
Zensciences
11.2023 - 01.2025
Motion Graphics Specialist - 2
Fynd, Shopsense Retail Technologies Ltd
12.2022 - 10.2023
Motion Graphics Designer
Zensciences
01.2021 - 11.2022
Video Producer / Social Media Content Creator
Alive India Media
06.2017 - 12.2020
Bachelor's Degree - Mechanical Engineering
Alvas Institute of Engineering And Technology
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