JOY LEONG

• Strategic advisor to CEO on matters pertaining to Organization Development, Change Leadership, Governance and SOP optimization
• Successfully implemented a Performance Management system, conducting quarterly evaluations to assess employee performance and enhance corporate productivity
• Guided HR managers to review and enhance the entire HR infrastructure, including organizational structure, employee contracts, compensation and benefits, recruitment processes, termination procedures, and onboarding protocols
• Led the implementation of employee engagement initiatives to foster a culture of Diversity, Equity, Inclusion, and Belonging within the organization.

• Led the Corporate Culture transformation implementation process to align with Vision, Mission, and Values objectives.
• Created the Specialist Development Program in response to rapid business growth within property development
• Enhanced Learning & Development programs through content optimization and categorization, enabling managers to select appropriate training based on employee knowledge

• Focused on leadership, problem-solving, and time management skills for mid to senior-level managers
• Analyzed core competency gaps and created e-Learning curriculum for Learning Management System training
• Led end-to-end Management Development Program infrastructure for 130 trainees since 2014 and fostering a coaching culture for ongoing performance enhancement within the organization
• Mentored trainees in supporting non-profit organizations to develop leadership, character, and core values, preparing them for future leadership roles at Lippo Karawaci
• Formulated succession planning strategies based on employees' past accomplishments.

Group Head of Siloam Hospital Training Centre (Lippo Group)

Additional Accountabilities for 1 Year

• Established a new startup business unit focused on operational excellence, training programs, quality management, and business strategies.
• Developed plans to ensure timely product and service readiness, meeting business targets within a 2-month timeframe to support revenue growth

• Managed cross-functional teams for successful product launches, resulting in greater brand visibility.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Compiled product and customer data to generate informed profit projections.
• Optimized digital marketing efforts by leveraging data analytics, leading to increased customer engagement and conversion rates.
• Devised content strategy to effectively engage target audiences.

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• Assisted in developing integrated marketing strategies for small businesses.
• Communicated with media weekly to build relationships and optimize press coverage.
• Supervised and monitored media purchasing from media outlets.
• Conducted market research to identify opportunities for growth, resulting in targeted campaigns that drove measurable results.
• Consulted with advertising agencies to arrange promotional campaigns in various types of media.

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• Collaborated with cross-functional teams to develop effective marketing materials and messaging.
• Streamlined internal communication processes by creating a centralized information hub for employees.
• Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.
• Enhanced brand visibility by developing and implementing strategic communication plans.

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