Joy Roy
Category Head - FMCG
Mumbai
Summary
Retail professional with a career of 14+ years in Retail industry at a delivering Sales, P&L, Merchandizing, Supplier management, Pricing & Promotion Planning & People development & training through a collaborative management style
Organized and dependable successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
15
15
years of professional experience
8
8
years of post-secondary education
1
1
Language
Work History
FMCG Category Head
Big Basket, SGSPL Ltd
Bengaluru
01.2020 - Current
- Handle business for Big-basket across FMCG Non Food category with Annual sales of approx 1000 across 28 cities with a 8 member team, including category leads & managers
- Building Sales & Margin initiatives like Joint Business Plan / Sales Mix Change / Deals & Promotions / Other Incomes like Space on Hire / Inventory Control etc
- Supplier Management - Manage relationship with 40+ suppliers which includes HUL, ITC, Dabur, Marico, P&G & other MNC and National companies
- Inventory Management: Set up the Replenishment team and aligned the process flows for same
- Build Pharmacy segment: move sales mix from 3% to 6%, with building relevant brands to build channel.
- Collaborating with cross-functional functions like Finance, Marketing and Sales team to ensure smooth flow of business
- Analysing consumer behaviour to keep understanding consumer preferences in collaboration with research organizations like AC Neilson & internal financial data
- Pricing: Conducting competitor analysis through market benchmarking to understand competitor pricing; build own pricing strategy to focus on customer penetration, higher margin retention and repeat purchase.
Category Head – FMCG Home & Personal Care
Future Retail Ltd
Mumbai
05.2019 - 10.2020
- Build Sales & Margin – Manage Monthly Sales of 75 Cr across 770+ Stores across 18 states
- Supplier Management - Manage relationship with 60+ suppliers, including 20 direct suppliers across 2500+ SKUs across 10 major Categories
- Cross Functional coordination with Supply chain & Zonal teams to increase product availability
- Promotion Planning on key range / categories to drive business.
- Inventory management - Reduced days cover to 39 days from 48 days through range rationalization, deeper promotions with vendor support.
- Own brand sales Increased to 9% in key product range by coordinating with cross functional teams on Demand planning, promotions, liquidation pricing & planogram
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Trade Planning & Merchandising Lead
Reliance Retail Ltd
Mumbai
09.2016 - 05.2019
- Business Intelligence & Budgeting – Created Sales/Margin/Inventory trackers for regular visibility and actionable insights
- Planning of Yearly Sales and Margin Budget / Trade and Marketing Calendar to provide joint plan for the entire business .
- Developing and implementing pricing strategies that enhance profitability.
- Analyzing price change requests from the sales team by evaluating margin impact, potential incremental volume, and competitor price levels
- Assist in creating promotional campaigns
- Tracking market trends and keeping up to date on prices set by competitors
Senior Manager - Merchandizing
Reliance Retail Ltd
Mumbai
11.2012 - 09.2015
- Inventory Management included new DC supply planning, MBQ setting, Stock management w.r.t DOH, ageing, Fill rates, promotions, etc.
- Assortment planning basis brand feedback, sales and ageing review.
- Brand coordination - Periodic review to ascertain current performance and improvements required.
- Modified inventory programs to maintain and enhance annual business plan.
Asst. Category Manager
HyperCity Retail India Ltd
Mumbai
04.2008 - 03.2011
- Manage Sales & Margin for category responsible for.
- Analyze data or insights to determine industry and consumer trends
- Devise long-term development strategies for product categories & exit strategies for unsuccessful range
- Close coordination with vendors to achieve better pricing.
- Plan appropriate orders to ensure product availability.
- Maximise brand marketing supports to ensure maximum visibility and increased sales/revenue.
- Co-ordinate with marketing teams to determine competitive pricing and promotional activities.
Education
MBA - Marketing / Operations
ITM Business School
Mumbai 05.2006 - 04.2008
Bachelor of Commerce - B.Com
University of Lucknow
Lucknow 04.2002 - 03.2005
ISC - Commerce
Sherwood Academy
Lucknow 04.2000 - 03.2002
ICSE -
Seth M.R. Jaipuria School
Lucknow 04.1999 - 03.2000
Skills
Strategy Development, Category Management, Merchandising, Pricing, Supplier Negotiation, Inventory
Timeline
FMCG Category Head
Big Basket, SGSPL Ltd
01.2020 - Current
Category Head – FMCG Home & Personal Care
Future Retail Ltd
05.2019 - 10.2020
Trade Planning & Merchandising Lead
Reliance Retail Ltd
09.2016 - 05.2019
Senior Manager - Merchandizing
Reliance Retail Ltd
11.2012 - 09.2015
Asst. Category Manager
HyperCity Retail India Ltd
04.2008 - 03.2011
MBA - Marketing / Operations
ITM Business School
05.2006 - 04.2008
Bachelor of Commerce - B.Com
University of Lucknow
04.2002 - 03.2005
ISC - Commerce
Sherwood Academy
04.2000 - 03.2002
ICSE -
Seth M.R. Jaipuria School
04.1999 - 03.2000
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