Joyce Pillai

• Expanded market share in the region by acquiring new customers across key sectors like health care & education.
• Identified new business opportunities,built strong relationships with key decision makers including CIO's, CTO's and technology leaders to increase business for Samsung's Mobility solutions.
• Worked closely with channel partner's to train internal teams and acquire new customers in the region with direct marketing campaigns and product presentations.
• Ensured 100% retention and renewals for Samsung Knox licenses across region in existing customer base.

• Created and managed marketing budgets and associated P&L to develop and execute marketing strategies across key product segments.
• Created company brand messaging, collateral materials, social media content, email campaigns customer events, promotional strategies for B2B business. Increased social media followers and engagement by 3x.
• Revamped the company website and customised landing pages with optimised content increasing organic traffic by 30% and quality lead generation.
• Planned and executed event yearly event calender aligned to business goals across OEM's like Apple, Dell, Jamf, Microsoft & Blancco
• Worked closely with the management team and OEM product and marketing teams to review success of marketing campaigns and implement feedback.
• Participated in quarterly business reviews with OEM's to present marketing initiatives, campaign performance, aligned to business goals.

• Lead the marketing initiatives for the region. Designed and implement digital marketing strategies focused digital marketing.
• Developed and executed Google and Facebook advertising campaigns.
• Lead a team of 4 marketing specialists to ensure success of digital Marketing campaigns and marketing operation functions.
• Measured and reported campaign performance against annual Budgets, ROI and Marketing KPIs.

Post Paid Data Acquisition and Revenue :

• Increased “ First Time Recharge” &“ Data Recharge” by 30% to overall data portfolio mix through new acquisition campaigns, right pricing
  policy according to new 4G network geography & data device markets.
• Increased 4G data recharge revenue by implementing cross-selling & up-selling plans through service centres, alliances with online recharge partners and channel partners.

Channel Marketing, Engagement & Sales Support:

• Conducted in-depth Market insights & competitive analysis to predict customer behavior & performance of sales channels.
• Worked in close co-ordination with cross-functional teams for seamless business execution & act as the voice of customer internally.
• Ensured availability & deployment of print and online branding collaterals and driving visibility across all the channels.
• Supported regional sales teams spread across 12 zones by driving seasonal and segmented incentive programs.

Competition Analysis:

• Reported weekly pre-& post product launch analysis, campaign performance and competitor analysis to senior management. This helped in proactive market product changes, maintain competitiveness and increase market share metrics.

Special Projects - 4G Data Services Rollout

• Member of the core data CLCM team that launched 4G data services in India in 2015.
• Achieved National no 1 position in data user addition and data traffic, and increased data revenue by 27 %.
• Implemented 4 new CSAT initiatives which contributed to lowest subscriber churn Pan India in 2016.

Customer Relationship Management:

• Mapped buying centres and key decision makers, influencers across key accounts to pitch right solutions to key right stakeholders.
• Built and sustained strong relationship with clients by periodic service agreement renewals and CXO level engagements to understand future business needs.
• Pan India Service Manager of 60 business critical and high revenue enterprise clients including Google, Infosys, Wipro, AstraZeneca, Deloitte, Cognizant Technologies, IBM, ITC & Tata Group.
• Increased incremental business revenue by 12 % in key accounts with annual revenue of INR 2.3 Cr in 2014.

• Achieved 110 % sales target for 2011, increased product penetration by 15% yielding revenue of 6 million USD
• Contributed to sales growth of 12% and achieved highest customer satisfaction scores in 2012.
• Recruited and trained a 12 member corporate sales members for Toyota's corporate sales team for Pune region.

• Acted as service manager for 150 corporate clients with monthly revenue of INR 60 lakhs with a subscriber base of 23,000.
• Achieved 16% incremental sales , contributing to annual increase in revenue by 20% during 2008-09.

• Managed key accounts, handling end to end shipping requirements with overseas agents with monthly revenues of INR 10 million.