JOYDEEP CHANDA
Digital Marketer
Shardapuri, Ramesh Nagar,Delhi
Summary
Diligent professional with 5+ years of experience and a proven knowledge of web platform development, web page content, campaign management and well-versed in online marketing plans. Proficient in developing strategies and improving ROI.
Overview
5
5
Certifications
6
6
years of post-secondary education
5
5
years of professional experience
Work History
Digital Marketing Consultant
Lasco Chemie Pvt. Ltd
New Delhi, Delhi
02.2019 - Current
- Collaborate with web, art design staffs to create web sites that conform to brand & company visual format.
- Collect & analyze data, using web traffic metrics such as page visits, transaction size, link popularity, click- through rates & cost -per clicks.
- Conduct online marketing initiatives, such as paid ad placement, whatsapp, email promotion Optimize website exposure by analyzing search engine patterns to direct the online placement of keywords & some other content.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Developed marketing content for Brochure, Banner Ads, Email Templates.
- Evaluated monthly performance statistics and used data to inform future strategies.
Digital Marketing Manager
Elite Fore Pvt.Ltd
New Delhi, Delhi
01.2018 - 02.2019
- Collect & analyze data, using web traffic metrics such as page visits, transaction size, link popularity, click- through rates & cost -per clicks Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Optimize website exposure by analyzing search engine patterns to direct the online placement of keywords & some other content.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Evaluated monthly performance statistics and used data to inform future strategies.
Technology Executive
F1 Infotech Pvt. Ltd
New Delhi, Delhi
12.2015 - 11.2017
- Modify the existing software to correct errors, allow it to adapt to new hardware or to improve it's performance.
- Analyze user needs and software requirements to determine feasibility of design within time and cost constraint.
- Store, retrieve and manipulate data for analysis of system capabilities and requirements.
- Consult with customer about software system design and maintenance.
System Integration Intern
CMC Ltd
09.2014 - 03.2015
- Develop and direct software system testing and validation procedure, programming and documentation.
- Identified issues, analyzed information and provided solutions to problems.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
Education
BCA - Computer Application
KIIT University
New Delhi 09.2008 - 05.2011
MCA - Computer Application
KIIT University
New Delhi 09.2011 - 05.2014
No Degree - Digital Marketing
NIIM
New Delhi 06.2017 - 01.2018
No Degree - Tableau
Udemy
Skills
Google AdwordsGoogle AnalyticsSEOAd CopywritingChatbot MarketingEmail MarketingSocial MediaDesigning and CreativityWeb Development (Word press)Marketing strategies
Web analytics
Project Management
Cold calling skills
Communication and writing skills
Marketing Strategies
Data Analytics
Content marketing
Email Marketing
Accomplishments
- Mydala.com is an e-commerce B2C platform where customers gets offers and deals to their nearest store.
Responsibilities:
Promoting their offers & deals through social media.
Responsible of generating back links. - IFMS
A Treasury system government project which consists of three modules.BDO/SDO/DDO
and various other roles included in this project.
Responsibilities :
Manual Testing for the modules Centralized Treasury System & E- bantan
Bug Report generated through Mantis - Inventory Automation Management (Relaxo Footwear)
Developing application to generate new asset, missing assets and mismatch asset
Maintenance and providing application support. - Elite Fore (Real Estate)
Based on Real Estate, housing and follows PMAY schemes.
Responsibilities :
Promotion in social media for specific schemes
Email marketing of any offer or any related scheme
Designing of banners and brochures - Global Import Of Cocoa Beans
Continent basis showing the highest number of Import in tonnes. In this viz. , Europe
becomes the highest importer of Cocoa Beans across the globe
Source:Centre for the Promotion Of Imports(CBI)
Web:cbi.eu
Viz link:
https://tabsoft.co/3rQpthz - Great Bicycle Boom Of 2020
It shows the data on a weekly timeframe/COVID period of bicycle counters.
Source Article :BBC
Web:bbc.com
Data Source: Rails to Trails Conservancy
Viz link:
https://tabsoft.co/3885SBF
Certification
Google Analytics Individual Certification
Timeline
Project Management
09-2020
Google Analytics Individual Certification
05-2020
Semrush Audit Certification
05-2020
Digital Marketing Consultant
Lasco Chemie Pvt. Ltd
02.2019 - Current
Google Campaign Manager Certification
02-2019
Digital Marketing Manager
Elite Fore Pvt.Ltd
01.2018 - 02.2019
No Degree - Digital Marketing
NIIM
06.2017 - 01.2018
Technology Executive
F1 Infotech Pvt. Ltd
12.2015 - 11.2017
System Integration Intern
CMC Ltd
09.2014 - 03.2015
MCA - Computer Application
KIIT University
09.2011 - 05.2014
BCA - Computer Application
KIIT University
09.2008 - 05.2011
No Degree - Tableau
Udemy