Joydeep Das

Roles & Responsibilities: 

• Leading digital & performance Marketing for Lifestyle and Homecentre E-commerce & Omnichnnel Platforms.
  
• Develop, design and execute strategy & road-map for performance campaigns. Own & Deliver traffic & business output metrics by meticulous execution
  
• Ownership of digital marketing efforts, scaling business, user engagement, strategy & retention
  
• Align cross-functional stakeholders to ensure a consistent experience across all consumer touchpoints
  
• Making analytical & data-driven recommendations
  
• Interaction and management, technology team, product team, agencies and clients to drive & meet business growth
  
• Implement custom targeting and user value optimization.
  
• Plan, track and optimize digital channels integrating conversion funnel analysis.
  
• Achieved marketing objectives and KPI through effective performance campaigns
  
• Collaborate with content, social media, branding and technical teams to develop web site content that supports the SEO objectives.
  
• Creating SEO roadmap, strategize, plan and drive the entire SEO process.
  
• On Page & Off Page SEO Audit, Analysis and Recommendations
  
• Use data-driven performance insights to optimize campaigns across all the channels.
  

Roles & Responsibilities: 

• Plan & execute SEM, Email Marketing, SMS Marketing, Affiliate Marketing, Facebook Marketing, Mobile Marketing, Display & App Download Campaigns.
  
• Implement strategy to generate revenue through all online medium.
  
• Measure and report performance of all digital marketing campaigns, and assess against goals (Conversion Rate, ROI and KPIs)
  
• Driving monthly revenues with month on month growth of 20%-30%
  
• Identify trends and insights, and optimize spend and performance based on the insights.
  
• Monitor affiliate activity, analyse performance, identify areas of improvement, recommend & develop plans for improvement.
  
• Identifying and implementing strategies for increasing quality traffic, campaign performance across channel to improve conversion rate & ROI.
  
• Generating quality leads for a “Home Try On” service (where lead to conversion rate was close to 50%)
  
• Optimizing landing pages and communication through A/B testing
  
• Working closely with internal and external stakeholders- tech, product and publishers and agencies
  
• Track/Report CPA/CPC/CTR/conversions/ROI through SEM & other channels. Monitor and analyze the SEM Campaigns & finding further scope of developing Highly optimized account structure in order to achieve better ROI.
  

Roles & Responsibilities: 

• Creating, implementing, tracking, analysing and optimizing Paid Search, Remarketing, PLA & Display campaigns.
  
• Managed search engine marketing (SEM) and Pay Per Click (PPC) campaigns consisting of approximately 60,000 keywords across Google AdWords & Yahoo! Search Marketing pay per click advertising platforms.
  
• Driving monthly revenues with month on month growth of 30%-40% for remarketing and google search campaigns.
  
• Utilize compelling ad copy, Google AdWords editor, A/B testing, exact, phrase vs broad matching, day-parting, negative keywords, etc. to identify and correct poor performers.
  
• Strategized and executed the email marketing campaigns for lead generation- funnel optimization, customer segmentation and landing page optimisation
  
• Analyse detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI, conversion rate & revenue.
  
• Manage re-marketing campaigns on Vizury, Ad Element, Google, Facebook, DoubleClick etc.
  
• Creating and running Campaigns in DoubleClick
  
• Formulating target audience for display advertisements for DBM. GA Reports and Analysis.
  

Roles & Responsibilities: 

• Responsible for Heading the Online Marketing Channels. (SEO, SEM, SMO, SMM, Affiliate, SMS & Email marketing)
  
• Coordinate with the product/tech to enhance user experience across all 3 online channels Website and Mobile site.
  
• Responsible for new customer acquisition strategies.
  
• Handling customer acquisition and engagement via digital marketing (Google, FB, remarketing, Email, Affiliates); month on month growth of 10%-20% in customer acquisition.
  
• Work on Customer Reactivation and Retention Strategies.
  
• Optimising landing pages and communication through A/B testing Responsible for new revenue generation ideas.
  
• Monitor and analyse social media Campaign and Pages.
  
• Optimising Email creatives and subject line to increase open rate and CTR.
  

Roles & Responsibilities: 

• Responsible for Heading the Content, SEO & SEM Team.
  
• Plan & execute On-page and Off-Page SEO activities.
  
• Facebook Fan page strategy development in increasing the fans for the Brand Online.
  
• Responsible for PPC campaigns to generate leads & revenue from Search Marketing.
  
• Monitor and analyze social media Campaign and Pages.
  
• Writing and editing web content that can be read by search engines and online audiences.
  
• Reviewing website regularly to ensure content accuracy, timeliness, and relevance.
  
• Lead Generation Activities – Email Campaign Management, Product Demos, Webinars, LinkedIn Promotion and creating monthly newsletters for lead generation
  
• Market Research – Responsible for market research, data mining and competitor analysis
  
• Sales team support- Working with sales team to offer them support in generating leads and collateral creation
  

Roles & Responsibilities: 

• Responsible for Heading the Content & SEO Team.
  
• Plan & Execute On-page and Off-Page SEO activities.
  
• Facebook Fan page strategy development in increasing the fans for the Brand Online.
  
• Monitor and analyze social media Campaign and Pages.
  
• Writing and editing web content that can be read by search engines and online audiences.
  
• Reviewing website regularly to ensure content accuracy, timeliness, and relevance.
  
• Market Research – Responsible for market research, data mining and competitor analysis
  
• Responsible for increasing organic traffic with SEO optimization.