Joydeep Tiwary

The Tata Neu mobile app is an aggregator app that stitches various Tata brands, like Chroma, IHCL, 1MG, BigBasket, etc., into a single mobile app, driving commerce and loyalty while leveraging the Flutter framework.

Team Size: 21

• Building a global search that works across different brands and categories.
• Integrated the grocery segment on the Tata Neu mobile app with BigBasket as a native journey.
• Launched the NeuFlash initiative as part of the quick commerce initiative.
• Building the universal catalog, integrating electronics, fashion, grocery, and hotels.

Una Brands, officially registered in India as MMA Brands, is a Singapore-based startup in e-commerce aggregation.

Team Size: 45

• Managing product and engineering teams to scale E-commerce operations globally, supporting multiple marketplaces, and 22 digital brands.
• Driving Shopify optimization and conversion rate optimization (CRO) initiatives.
• Developed an internal super app for internal users, accessing all orders, stock, and dashboards by aggregating all the order, stock-related data, and product information in one place, along with an AI (Artificial Intelligence) driven feed for users.
• Implementing NetSuite ERP for all financial and accounting flows, and NetStock for demand planning.
• Automating accounts payable, purchase orders, and demand planning processes to save man-hours across teams using an open-source Camunda orchestration layer.
• Set up and manage the India-Bengaluru office for the tech, product, data, and other marketing teams as a Global Capability Center (GCC) to cater to global teams.

Design Café, officially registered as GS Commerce, is a Bengaluru-based startup in home interiors that was bought by Homelane in 2024.

Team Size: 19.

• I optimized the Salesforce CRM for the lead generation funnel, and thus improved the contact-to-meeting KPI by more than 25%.
• Built a services platform for internal operations use, streamlining project implementation using microservices and mobile apps.
• Implemented ODOO ERP for finance, warehouse, and manufacturing, improving overall operational efficiency.
• Design Café, officially registered as GS Commerce, is a Bengaluru-based startup in home interiors that was bought by Homelane in 2024.

French retailer in sports apparel and equipment, with over 100 stores in India and a huge digital presence.

Team size: 180+

• Scaled the team from over 40 to more than 180 while taking care of all the applications, IT helpdesk, network, hardware, vendor management, budgeting, recruitment, and career planning.
• Efficiently rolled out a cloud-based POS system for 50 stores in India (2015) and improved operational efficiency with enhanced customer experience, enabling accurate, real-time data reporting while removing the need to have a server in the store.
• Launched an in-house built e-commerce ecosystem integrated with marketplaces, managing about 15,000 orders per day, connected to SAP EWM for an automated picking process for faster delivery.
• Developed Java Spring Boot-based microservices, such as OMS, order, transport, carrier, fulfiller, etc.
• Hosted on the cloud (AWS and GCP), optimizing e-commerce order fulfillment and shop-in-shop platforms in 2018.
• Launched native mobile apps (Android Kotlin Native and iOS Swift) in 2018, scaling digital business by 3x in 8 months.
• Successfully launched Scan & Go (2017) to do checkout on the mobile app, scaling to 70+ stores in India in 2020, and then replicating it to Decathlon Singapore.
• Pioneered the self-checkout POS machines for Decathlon stores in Bangalore, which are now replicated across all Decathlon India stores.
• Introduced RFID technology, enhancing stock accuracy and efficiency in stores and warehouses by approximately 20%.
• Migrated 95% of applications to the cloud, reducing costs, and improving disaster recovery.
• Managed a PHP-based e-commerce website for 28 Decathlon countries, improving global support, reducing SLA breaches, while ensuring data security.