JOYETA DHAR
Key Account Manager Ecommerce Marketplace
GURGAON,Haryana
Summary
Core skills Sales and marketing, Ecommerce operations, Analytical skills, Ecommerce advertising – AMS (Amazon marketing services) and PLA/ PCA for Flipkart, driving growth and business development, Analytical reasoning from Amazon Pi.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
Work History
Key Account Manager
Artsana India Private Limited
GURGAON, Haryana
03.2019 - Current
- Also known as Chicco India,It’s an Italian MNC that specialises in premium baby and mother care segment. Job profile includes the below:
- Sales planning- To drive business with key partners- with Primary and secondary target
- Plan Marketing / promotional Events- Handling marketing activities of all major Ecom accounts like Amazon, Grofers, Bigbasket, Paytm, Nykaa, Flipkart, and regional chains like Milkbasket, Hopscotch, and also Firstcry in case of baby category and so on
- Working closely with marketing and brand team to facilitate marketing activities on platforms like AMS and PLA
- Listing of NPIs- getting them live on the platform- Listing optimization to improve sales- A+ content and keyword titles
- Working closely with logistics team and managing supply chain operations
- Working closing with finance and managing reconciliations with accounts
- Working closely with legal team for agreement closures and onboarding of new accounts
- Working closely with Digital marketing team for digital activations on social media
- Closing annual JBP with accounts and driving sales
- Closing annual Margins and targets with accounts
- Planning offers and promotions on monthly basis with accounts
- Planning expenses and budget for special ecommerce events like ART for Amazon, BBD and other promotions on Flipkart, Grofers or Bigbasket to take leverage of such events, and panning growth
- Planning inventory to avoid any OOS situations from platforms
- Closing working with category leaders & brand managers of all e-com accounts
- Taking responsibility of P&L via margin and promotion management.
Key Account Executive
Emami Ltd
01.2015 - 01.2019
- In Ecommerce division
- Handled the end to end order to cash cycle of all Ecom accounts for both Personal and Health care divisions
- Onboarding accounts, Listing on online platforms, NPIs,
- A+ content listing, pdp enhancement, keyword on title targeting
- Planning inventory, supply chain and checking purchase orders
- Execution of marketing activities on AMS and PLA
- Directly working with marketing team for closure of visibility and events during ART,BBD and so on
- Execution & communication of offers, DOTDs and LDs
- Along with above mentioned ecommerce activities- experience of 1 year in Trade marketing management and promoter management for the Modern Trade division of the company.
Education
MBA - Marketing, H.R
Heritage Business SchoolW.B.U.T
04.2013 - 04.2015
B.Sc(HONS) -
Shri Shikshayatan CollegeCalcutta University
04.2010 - 04.2013
ISC -
G.D. Birla Centre For Education
04.2009 - 04.2010
ICSE -
G.D. Birla Centre For Education
04.2007 - 04.2008
Summer Internship -
ITC Private Limited
Skills
Ecommerce sales
Business development
Ecommerce marketing services
360 Degree approach for sales planning
Supply chain management
P&L management
Timeline
Key Account Manager
Artsana India Private Limited
03.2019 - Current
Key Account Executive
Emami Ltd
01.2015 - 01.2019
MBA - Marketing, H.R
Heritage Business SchoolW.B.U.T
04.2013 - 04.2015
B.Sc(HONS) -
Shri Shikshayatan CollegeCalcutta University
04.2010 - 04.2013
ISC -
G.D. Birla Centre For Education
04.2009 - 04.2010
ICSE -
G.D. Birla Centre For Education
04.2007 - 04.2008
Summer Internship -
ITC Private Limited