Joyjayanta Bhattacharya
Sales & Distribution Management
Ichapur
Summary
Results-driven professional with over 22 years of experience in the building materials and telecom sectors, recognized for achievement-oriented strategies. Qualified sales and marketing expert with a proven track record of leveraging domain knowledge and functional expertise to provide strategic direction and develop business development roadmaps. Adept at spearheading profit center operations, designing business strategies, and overseeing all aspects of sales and distribution while employing innovative thinking to deliver creative solutions that meet market demand. Thrives in challenging and competitive business environments, consistently driving growth and success.
Overview
22
22
years of professional experience
4
4
Certifications
1
1
Language
Work History
Zonal Business Head - East, Decorative-Laminates & Veneer Division
Century Ply boards (I) Ltd.
10.2022 - Current
- Champion efforts to create competitive advantage after applying industry best practices in order to consistently scaling up growth, decrease costs & increase profits, while building a culture of excellence.
- As change management specialist, innovatively crafted & executed strategic plans to eliminate/ dissolve barriers for overall business development, applying fresh perspectives to evaluate market entry and develop key accounts.
- Ensured sales leadership with focus on driving business goals by formulating & implementing mid & long term strategies as well as building brands & establishing distribution alliances to augment distribution reach.
- Made significant contribution to accomplish sales revenue targets across 7 states- West Bengal, Odisha, Bihar, Chhattisgarh, North East, Ranchi, Lucknow and international assignment in Nepal.
- Adroitly applied aggressive sales & marketing strategies to oversee distributor & direct dealer networks along with B2B & B2C sales module operating in a competitive business climate with full P&L accountability.
- Operated as think tank and change agent to courageously turnaround business and enhance value of operating business unit by identifying and implementing best practices to improve sales processes & functions.
- Displayed growth mindset & business acumen with board level reporting to decisively drive AOP planning & execution, sack management, BTL management, and revenue management with resolute success.
- Created effective sales & marketing strategic plans and provided directions to steer overall decorative business including laminates & veneer to clock monthly turnover of INR 15 - 16 cr.
- Set high performance benchmarks by adopting & implementing SFA Sales Force Automation platform to generate demand for key channel partners to attain set targets.
- Played a pivotal role to setup retailer bonding programme for sustained trade discounts to propel business growth.
- Displayed excellence to ably supervise demand generation activities with ID, Architects & Interior segments.
- Instrumental in creating and executing influencer management programmes and working with prominent and high profile accounts to identify new market opportunities and build business.
- Exhibited outstanding performance to coordinate with the factory & RDC to diligently administer inventory management to deliver best results.
- Reported to the National Sales Manager, handled a team of 72 on payroll (Laminates & Recon Veneer Division) , with 9 Branch Managers including 1 in Nepal to design business plans to spearhead sales management in line with set targets and key performance indicators. Taking care of 240 crores revenue annually, with leading East Zone as highest contributing Zone for last 3 years with 33% Revenue contribution year after year.
- Spearheaded strategic initiatives to expand market penetration in the Eastern region, enhancing brand visibility and customer engagement.
- Developed comprehensive sales strategies that increased the division's market share through targeted promotional campaigns and partnerships.
- Led cross-functional teams to streamline operational processes, reducing lead times and improving customer satisfaction across distribution channels.
- Mentored and trained sales personnel, fostering a culture of continuous improvement that drove team performance and productivity.
Senior Regional Sales Head-East, Decorative-Laminates & Veneer Division
Century Ply boards (I) Ltd.
10.2014 - 09.2022
- Duly acknowledged for exemplary performance, and rated as Best RSM Pan India, to qualify for the Inter Zoom Trip to Germany as well as won the trip to Istanbul, Turkiye for 2019, Prague for 2025.
- Made noteworthy contribution to seamlessly implement the Sales Force Automation tools across the East with DMS integration in all distribution channels to accomplish profitability & revenue growth targets.
- Chalked out business plans to create new markets & harvest untapped business opportunities with focus on identified vision and redirect mission statements while aiming to enhance integrity and value of the company.
- Played a stellar role to shape business development initiatives and adopt market penetration strategies to propel demand for product portfolio in 4 states- West Bengal, North East, Odisha, Mumbai & international assignment in Nepal.
- Demonstrated transformational leadership to navigate AOP planning & execution, sack management, BTL management, and revenue management to deliver best performance.
- Piloted efforts to analyze market potential, forecast demand, & develop annual sales plans through market sizing with focus on ID, architect & interior segments to enhance revenue flows.
- Expertly effectuated go-to-market GTM strategy to win mutually beneficial deals & supervised overall strategy management in coordination with different verticals to meet corporate goals as per approved annual budgets.
- Pioneered breakthrough business development activities & introduced new concepts to build better management structure of distributors & direct dealer networks.
- Adeptly prepared clearly defined product strategy and oversees business development plans to create business opportunities in decorative business including laminates & veneer segments to attain a monthly turnover of INR 10 cr.
- Deftly engaged in training & mentorship programs for capacity building of team members & develop right skills set to increase competency level.
- Reported to the Zonal Business Manager, led a team of 56 on payroll with 5 Branch Managers including 1 in Nepal, to build the product category & serve market demand as per defined key performance matrices. Taken care of 120 crore Gross Revenue with high penetration and foot print in Eastern India Market.
Cluster Head- ROB Circle
MTS- Sistema Shyam Tele Services Ltd.
09.2013 - 09.2014
- Duly recognised for outstanding performance in Q2 with Best Cluster Head Award from the CEO in 2014
- Managed a monthly turnover of INR 3.5 cr. for 2 districts in West Bengal with highest market share in CDMA business.
- Demonstrated stewardship to enhance data card business with 3G & 3G+ network utilization.
- Scripted an impressive success story by restructuring & streamlining existing systems to build a strong mass retail distributor management network with 24 distributors & 40 associate distributors.
- Exhibited talent to administer incremental revenue growth & network planning with BTS extraction analysis to rapidly expand business to attain market leadership while aiming to ensure operational excellence.
- Proactively analyzed market demand & provided strategic directions to enable proper inventory management.
- Collated MIS data & conducted presentations to highlight performance on market metrics to the senior management.
- Reported to the Sales Head West Bengal, led 20 member sales team, to design marketing strategies as per specific key result areas
Distribution Head- Prepaid, Rest of Bengal
Airtel
09.2012 - 08.2013
- Acted as catalyst of change to adopt industry best practices to guarantee optimum service level with desired quality and quantity of products at right prices to maximize customer satisfaction.
- Smoothly rolled out 3 national projects- Navaratna, Anmolratna & Yuvaratna for the entire ROB Circle
- Made noteworthy contribution to review the full procurement policy of the department and introduce new suppliers.
- Piloted efforts to drive SAC management & introduce new products, new origins to expand the product portfolio.
- Scripted a success story by effectuating channel distribution system management & optimum resource utilization.
- Collaboratively developed & implemented the channel engagement programmes.
- Merited for seamlessly directing new sales strategies & steering revenue extraction analysis with monthly revenue planning to meet set goals.
- Reported to the __COO & Sales Head____, led a team of _5_, to manage sales operations & enhance distribution quality & monitor trade marketing activity as per the defined key performance parameters.
Zonal Sales/ Business Manager- Sales
Unitech Wireless (Tamil Nadu) Pvt. Ltd.
12.2009 - 08.2012
- Duly appreciated for excellence with the Best Promising ASM Award presented by the EVP Mr. Akash Das in 2011.
- Successfully initiated steps to roll out operation of Distribution during launch phase of Uninor in Kolkata.
- Displayed dynamic leadership style to head North Kolkata Zone with network of 12 prepaid distributors and helped build strong relationship with customers & adroitly satisfied their wants.
- Essayed a high trajectory growth path by planning network rollout with utilization analysis for the entire zone.
- Played a pivotal role as Zonal Prepaid Head, helping conceptualize and create robust business model with revenue extraction analysis and accurate monthly revenue planning to maximize revenue generation.
- Reported to the __Sales Head West Bengal__, led 7 employees on direct payroll & 86 employees on indirect payroll, handled manpower management to oversee sales in assigned territory with P&L management in line with key performance objectives.
Assistant Manager- Sales, ROC Circle
Vodafone Essar South Ltd.
08.2005 - 11.2009
- Duly honoured by winning the prestigious award for excellence in performance from Operations Director (East).
- Acknowledged for excellence in performance for April to June quarter with the Mega Star Award from CEO in 2008.
- Delivered exemplary performance & conferred with award from Operations Director- India in Rome, Italy in 2007-08.
- Essayed a success story while heading 2 districts in West Bengal while recording the highest market share.
- Engaged in channel partner/ distributor management & motivated manpower to manage monthly turnover of INR 7 Cr.
- Credited for proper inventory management along with revenue & network planning.
- Reported to the Zonal Sales Manager, led 20 member sales team (direct & indirect), with full P&L responsibility to attain monthly sales targets as per the set key performance indices.
Sales Officer
Heinz India Pvt. Ltd.
08.2003 - 07.2005
- Created new record by winning 16 Star Awards in a year from VP- Sales the maximum for Eastern Region.
- Adroitly developed distribution system for total South Orissa Region & maintained stock level according to different market segments to facilitate business expansion.
- Effectively handled efforts to build and maintain the super stockiest network as well as organised sub-stockiest appointments together with amicable and judicious objection handling & claim settlement.
- Reported to the __Branch Manager____, to plan sales operations & manage various promotion and business development activities in line with set key result areas.
Education
Masters Degree in Business Administration - Marketing & HRM
- UP Technical University
- Won the Most Talented Student of the Year Award
- GPA: 74.5%
Bachelor’s Degree in Arts - undefined
01.2001
Calcutta University
Skills
Sales strategies
Certification
Participated in certified training programme on marketing for entrepreneurial success, facilitated by Professor Prashant Mishra in IIM Calcutta (2022)
Profile Highlights
- Strategic Management: Prowess in strategic business planning to improve marketing competitiveness & drive comprehensive business growth; undertakes competitor analysis & proactively analyses market trends to define pricing & product assortment strategies to expand markets & create demand; adept in product forecasting to drive consumer preferences & brand visibility, with deep understanding of critical drivers in the region to create competitive advantages
- Sales & Distribution Management: Profit centre head, frames tactical sales, marketing, & brand management strategies for new brand/ product launches; streamlines sales & marketing operations for higher sales productivity; adeptly prepares competitor profiles & monitors operations, identify new opportunities to drive topline bottomline & market share growth and improve ROI
- Change Management: Proven analytical, critical thinking & attention to detail to analyze and control key processes with bias for continuous process improvement; ability to identify & apply industry best practices to value add & deliver best results in sales & channel operations
- Organizational Caliber: Solution oriented multi-tasker drives client engagements, customer focus to identify & cater to each customer segment; apply customer relationship Management-CRM approach
- Visionary Leadership: Quick decision making ability with negotiation, interpersonal, presentation & communication skills to interface with stakeholders, team player ensure team building by motivating, coaching, training, & mentoring teams to meet corporate goals
Personal Details
- Date of Birth: 02 Apr 1979
- Computer Literacy: MS Office Suite (Word, Excel, & Power Point)
- Nationality: Indian
- Passport Details: Z 3414306 (valid upto 28/09/2025)
Timeline
Zonal Business Head - East, Decorative-Laminates & Veneer Division - Century Ply boards (I) Ltd.
10.2022 - Current
Senior Regional Sales Head-East, Decorative-Laminates & Veneer Division - Century Ply boards (I) Ltd.
10.2014 - 09.2022
Cluster Head- ROB Circle - MTS- Sistema Shyam Tele Services Ltd.
09.2013 - 09.2014
Distribution Head- Prepaid, Rest of Bengal - Airtel
09.2012 - 08.2013
Zonal Sales/ Business Manager- Sales - Unitech Wireless (Tamil Nadu) Pvt. Ltd.
12.2009 - 08.2012
Assistant Manager- Sales, ROC Circle - Vodafone Essar South Ltd.
08.2005 - 11.2009
Sales Officer - Heinz India Pvt. Ltd.
08.2003 - 07.2005
Bhairab Ganguly College - Bachelor’s Degree in Arts,
IIMT Management College - Masters Degree in Business Administration, Marketing & HRM