J. SANTHOSH KUMAR
Sales
Chennai
Summary
An Experienced Sales Professional with 17+ Years in Consumer Products, Durables, Apparel & Footwear Industry. Accomplished individual with sound knowledge in Sales & Distribution, Planning & to contribute my expertise in a career, thereby unfolding an opportunity to fuel my learning and to be a valuable resource to the company.
Overview
17
17
years of professional experience
1
1
Certification
2
2
Languages
Work History
Regional Sales Manager
Relaxo Footwears Ltd
Chennai
07.2022 - 03.2023
- Spearheaded TN & KL market with an average turnover of 7Crs/Month
- Managed a team of 4 ASM, 12 Sales Officer and 32 Distributors
- Responsible for achieving Topline Business in assigned region
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Implementing DMS 2.0 & area demarcation Ensuring Payment Hygiene
Sr. Area Sales Manager
Page Industries Ltd (Jockey)
Chennai
07.2018 - 06.2022
- Jul 18 - Mar 22 - Sr. Area Sales Manager
- Apr 22 - Jun 22 - Deputy Regional Sales Manager
- Handled Tamil Nadu and Pondy with an average turnover of 3.5 Cr/Month
- Responsible for achieving Topline & Bottom Line Value targets by planning, directing & motivating a team of 1 ASE, 8 Sr. SO, 1 SE & 26 Channel Partners
- Providing OJT to SO/DSO and providing feedback
- Reviewing the performance of SO along with Action plan
- Grew business by adopting market expansion to serve different customer needs.
Business Development Executive
HUL
Chennai
06.2016 - 06.2018
- Jul 17 to Jun 18 - Chennai - Handled Key account Vasanth & Co for entire Chennai and GT Business of Chennai with an average turnover of 55 lacs/Month
- Handled a team of 1 ZSO, 1 PPS Supervisor, 15 Promoters
- Jun 16 to Jun 17 - Coimbatore - Handled a team of 1 Zonal, , 5 Team Leaders, 14 Promoters, 5 distributors, 3 districts with an average Purifier sale of 40 Lacs/month – Coimbatore territory (GT & MT)
- Planning, Executing, Liaisoning and ensuring availability of the products
- Doing Demand generation activity, training the promoters.
Area Sales Manager
Adani Wilmar Limited
Coimbatore
11.2015 - 02.2016
- Handled a team of 3 ASE, 7 PSR, 5 DSM & 30 Distributors
- Delivering Primary & Secondary Sales with good relationship with Major Distributors
- Responsible for Handling, Stock Planning, Minimizing the damages & Expiry, operations of Coimbatore & Trichy Depots
- Stock Planning based on the market demand and sales planning
- Increasing the coverage
Key Accounts Executive
HUL
Madurai
01.2013 - 10.2015
- Headed 23 Marketing Executives, 2 Team Leaders & 2 Distributors with an average turnover of 21 Crores Per Annum
- Tracking and Monitoring Primary & Secondary Sales of Foods & Beverages
- Ensuring Visibility & implementing POP's in-store
- Business Training and developing the Marketing Executives
Territory Sales Officer
Hindustan Unilever Limited
Karaikudi/Madurai
06.2007 - 12.2012
- Areas Handled – Rural Markets of Madurai, Sivaganga, Theni, Ramanathapuram, Virudhunagar districts
- Handled a team of 9 On roll employees of HUFS, 15 Sales men and 4 distributors, with an average of turnover of 2.5 Crores/Month Handled all the Profit Center's of HUL (Detergents, Personal Care Products, Foods &Beverages)
- Conducting meeting at periodic intervals for reviewing the performance
- Providing first hand market information to the company
Branch Head
Sellmore Marketing Pvt Ltd
Coimbatore
12.2005 - 06.2007
- Built the complete infrastructure for the branch -
- In charge for Upcountry Branch based at Coimbatore and covering Tirupur, Erode,Salem, Trichy and Madurai
- Regular visit to the outlets and taking orders in the absence of Salesman
- Updating of Schemes, Bill Punching, Maintenance of Stock & Banking
- Reporting the daily sales to my Sales Officer
Education
MBA – Master of Business Administration -
Sri Sairam Engineering College (Anna University)
BBA - Bachelor of Business Administration - undefined
J.J. College of Arts & Science (Bharathidasan University)
Skills
Business Development
undefinedAccomplishments
- Best TSO Award for 2010 - For an Outstanding Performance 5 Rating
- Essayed a key role in driving the telecom business for the self help groups in villages in collaboration with Vodafone & Tata Docomo.
- Continuously achieved 12 MOC’s in 2010 & 12 Quarters in a row.
- Awarded “Super Tutor” for providing training to 10 TSO and 2 ASCM during my TSO stint
- Successfully expanded the coverage to the villages of population lesser than 2k too.
- Stellar in adding outlets for coverage expansion throughout the career
Certification
Basics of PowerBI
Timeline
Basics of PowerBI
05-2023
Regional Sales Manager
Relaxo Footwears Ltd
07.2022 - 03.2023
Sr. Area Sales Manager
Page Industries Ltd (Jockey)
07.2018 - 06.2022
Business Development Executive
HUL
06.2016 - 06.2018
Area Sales Manager
Adani Wilmar Limited
11.2015 - 02.2016
Key Accounts Executive
HUL
01.2013 - 10.2015
Territory Sales Officer
Hindustan Unilever Limited
06.2007 - 12.2012
Branch Head
Sellmore Marketing Pvt Ltd
12.2005 - 06.2007
MBA – Master of Business Administration -
Sri Sairam Engineering College (Anna University)
BBA - Bachelor of Business Administration - undefined
J.J. College of Arts & Science (Bharathidasan University)
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