Juby Abraham
Sales & Business Development Leader | Digital Commerce & Enterprise Solutions | Operations & Business Strategy | Cost Estimation (EPC) |10+ Years Experience India & UAE
Bangalore
Summary
Operations and Strategy Leader with 10 years’ combined experience across EPC projects, entrepreneurship, and global sourcing. Co-founded Tradefayr, a B2B apparel marketplace connecting Indian suppliers with global brands, and previously built a retail apparel business. Skilled in business development, supply chain management, financial forecasting, and vendor negotiations. Proven ability to scale operations, optimize costs, and deliver sustainable growth while leveraging a strong engineering foundation.
Overview
10
10
years of professional experience
4
4
Languages
Work History
Co-Founder & Director
Tradefayr
2024 - 2025
- Built a B2B apparel marketplace offering end-to-end solutions (concept to logistics) for global buyers sourcing from India.
- Led end-to-end contract management with 45+ Indian suppliers and international clients, covering vendor agreements, pricing terms, delivery schedules, and compliance requirements.
- Negotiated long-term contracts and strategic partnerships, ensuring fair pricing, risk mitigation, and adherence to sustainability, and quality standards.
- Managed renegotiations and dispute resolutions with overseas clients impacted by shifting tariff policies, safeguarding supplier relationships, and business continuity.
- Onboarded 45+ suppliers across India, developing a vendor ecosystem focused on sustainable solutions.
- Negotiated supplier contracts, handled compliance, and streamlined global supply chains for apparel exports.
- Directed business planning, branding, marketing, and financial forecasting to support international expansion.
- Enhanced operational processes and optimized logistics for increased efficiency and cost savings.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Provided strategic direction for product development, resulting in high-quality offerings that resonated with customers' needs and preferences.
- Managed financial operations, ensuring fiscal responsibility and maintaining profitability during periods of economic uncertainty.
Founder & CEO
Color Theory
01.2019 - 2024
- Founded and managed a direct-to-consumer e-commerce clothing brand, overseeing procurement, production, marketing and sales.
- Developed and executed digital marketing strategies, resulting in higher customer acquisition and retention rates.
- Negotiated with vendors and optimized supply chain processes to reduce operational costs by 15%.
- Led financial management including budgeting, cost allocation, and revenue forecasting.
- Negotiated partnerships with suppliers to reduce costs, enhancing profitability with strategic sourcing.
Estimator
Lamprell Energy Ltd.
01.2014 - 01.2019
- Estimated and managed bids for EPC oil and gas onshore and offshore projects across the Middle East and North Sea, with values ranging from $50M to $1.4B.
- Coordinated cross-functional teams across engineering, procurement, and contracts for timely bid submissions.
- Qualified Lamprell for Saudi Aramco’s Long-Term Agreement through accurate and competitive cost models.
- Presented bid insights and pricing analysis to senior management, improving bid/no-bid decision accuracy.
- Supported ERP development to integrate cost estimation processes into Oracle EBS.
Education
Certification - Piping Engineering
Indian Institute of Technology
Bombay01-2013
B.E. - Mechanical Engineering
Sathyabama University
Chennai01-2013
Schooling -
Sharjah Indian School & Emirates National School
Sharjah, United Arab EmiratesSkills
Strategic Planning & Business Development
Process Improvement (Lean Six Sigma)
Financial Forecasting, Revenue Ownership & P&L Management
Marketing & Customer Acquisition
Risk Assessment and Mitigation
Global Market Entry & Client Engagement
Client Engagement Strategies
Analytical Decision-making
Cross-functional Leadership & Team Management
EPC Project Estimation & Cost Control
Strategic Skills & Differentiators
- Contract Management & Negotiation (suppliers & clients)
- Commercial Risk Analysis
- Global Sourcing & Market Expansion
- Digital Commerce Knowledge – exposure to OMS, WMS, catalog, logistics, and pricing systems
- Digital Marketing & E-commerce Growth (SEO, ads, analytics)
- Cost Optimization
- Financial Leadership
- Branding & Positioning
- Sustainability & Compliance in Vendor Ecosystems
Websites
Accomplishments
- Scaled B2B marketplace Tradefayr, onboarding 45+ suppliers and engaging international buyers.
- Founded and grew an apparel brand with successful digital marketing and supply chain optimization.
- Delivered cost estimates for EPC tenders exceeding USD 1B at Lamprell Energy with strong accuracy.
- Qualified Lamprell Energy as Saudi Aramco Long Term Agreement partner.
- Acted as SME to streamline and formalize the estimation process within Oracle EBS, ensuring accuracy, compliance, and efficiency in project costing.
- Blended technical EPC expertise with entrepreneurial leadership to pivot across industries effectively.
Timeline
Founder & CEO
Color Theory
01.2019 - 2024
Estimator
Lamprell Energy Ltd.
01.2014 - 01.2019
Co-Founder & Director
Tradefayr
2024 - 2025
Certification - Piping Engineering
Indian Institute of Technology
B.E. - Mechanical Engineering
Sathyabama University
Schooling -
Sharjah Indian School & Emirates National School