Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Software
Certification
Interests
Timeline
Section name
Generic
JUDE KEERTHICK

JUDE KEERTHICK

Business Development | Vendor Partnerships | Supply Chain | Data Analytics
Bengaluru

Summary

Results-driven MBA graduate specializing in Business Analytics and Supply Chain Marketing. Achieved effective vendor lifecycle management through skills in business development, vendor onboarding, and B2B partnership management, complemented by hands-on experience in FMCG supply chain operations. Focused on leveraging data analytics tools to enhance decision-making and improve supply chain coordination and process efficiency.

Experienced with supply chain coordination and logistical planning. Utilizes strategic thinking to streamline operations and improve process efficiency. Knowledge of inventory management and supply chain optimization techniques to support seamless operations.

Overview

1
1
Language
4
4
Certifications
6
6
years of professional experience

Work History

Logistics & Supply Chain Trainee (Internship)

ITC ltd.
06.2024 - 08.2024
  • Supported FMCG supply chain operations — inbound logistics, warehouse coordination, and last-mile distribution for branded FMCG product lines.
  • Analysed supply chain performance data (delivery timelines, stockout incidents, route efficiency) and proposed optimisation measures that improved on-time delivery metrics.
  • Assisted in demand forecasting, vendor coordination, and distributor management activities alongside supply chain managers.
  • Prepared data-driven Excel reports tracking KPIs across the distribution network.
  • Analyzed supply chain processes to identify inefficiencies and recommend actionable improvements.
  • Collaborated with cross-functional teams to optimize inventory management and reduce excess stock.
  • Utilized data analysis tools to forecast demand trends and enhance supply chain responsiveness.

Associate – Business Growth & Partnerships

Rewards360 Global Pvt. Ltd.
09.2024 - Current
  • Drive end-to-end vendor acquisition: identify, approach, and negotiate with new B2B partners across FMCG, retail, and services to expand the platform reward ecosystem.
  • Own the complete onboarding lifecycle — product orientation, technical setup, documentation, SLA sign-off, and go-live — cutting average onboarding time via standardised SOPs.
  • Design and deliver structured training programmes for newly onboarded vendors, ensuring platform compliance and maximising partner engagement and retention.
  • Maintain and govern comprehensive master data (vendor profiles, contracts, SKUs, pricing tiers), ensuring accuracy across CRM and internal databases.
  • Manage contract renewals, escalations, and quarterly business reviews; achieved consistent high partner retention through proactive relationship management.
  • Collaborate cross-functionally with product, tech, and finance teams to customise integration workflows and resolve partner pain-points.
  • Build weekly/monthly performance dashboards in Excel & data tools, presenting KPI insights to senior leadership for strategic decisions.
  • Developed strategic partnerships that enhanced business growth and expanded market reach.
  • Analyzed market trends to identify opportunities for partnership development and business expansion.

Advertising Sales Executive

City Hi-lights
11.2022 - 01.2023
  • Developed and pitched advertising strategies to local and regional clients to drive revenue growth and brand engagement.
  • Supported deal closure and managed end-to-end client relationships from brief to campaign delivery.
  • Analysed campaign performance metrics to refine targeting and optimise advertising effectiveness.
  • Developed and maintained relationships with key clients to drive revenue growth and retention.
  • Conducted market analysis to identify emerging trends, enhancing campaign strategies and client offerings.
  • Collaborated with cross-functional teams to create compelling advertising proposals that increased client engagement.
  • Presented advertising solutions to prospective clients, effectively communicating value propositions and securing contracts.

Paper Distribution Manager (Part-Time)

IBC World News
09.2020 - 03.2021
  • Managed newspaper distribution across multiple routes, ensuring accurate and timely delivery to meet regional demand.
  • Coordinated with print and logistics vendors to resolve supply disruptions and optimize route efficiency.
  • Managed the efficient distribution of printed materials, ensuring timely delivery and reduced delays.
  • Oversaw inventory levels and coordinated restocking efforts to maintain optimal supply flow.
  • Trained and mentored team members on best practices for safe handling and distribution processes.
  • Developed and implemented improved workflows, leading to enhanced operational efficiency in distribution.

Education

MBA - Supply Chain Marketing & Business Data Analytics

Kristu Jayanti School of Management
Bengaluru
01-2024

BBA - Business Administration

Kristu Jayanti College
Bengaluru
01-2022

PUC (Class 11 & 12) - Commerce

St. Joseph College
Bengaluru
01-2019

SSLC (Class 10) - Economics

Maria Nikethan School
Bengaluru
01-2017

Skills

Supply chain optimization

Logistics coordination

Inventory management

Vendor management

Supplier Relationship Management

Data analysis

Data-Driven Decision Making

Market trend analysis

Contract negotiation

Process documentation

Operational Efficiency

Onboarding processes

Stakeholder communication

Team Collaboration Techniques

Accomplishments

  • "The Impact of Online Customer Reviews on Purchase Intention" — Correlation between review sentiment and consumer buying behaviour.
  • "Study on Efficacy of Newspaper and Interactive Advertising on Sales" — Comparative analysis of traditional vs. digital advertising effectiveness on sales outcomes.
  • Main Coordinator – Chavara Cup Intra-College Fest (logistics, scheduling, cross-team leadership)
  • Best Enterprise Award – Inter-College Fest 'Synetics'
  • Coordinator – College Social Outreach Programme
  • National Level Virtual MDP — 'Ethical and Thought Leadership'
  • Participated in Talento, Abhigyan, Ventura, Grama Samveditha
  • 2nd Prize – Running Race (College Athletics)

Affiliations

Member of sports coordinator (Kristu Jayanti) 2022

Software

Microsoft office

Canva

Machine Learning

Certification

Google Ads – Beginner to Advanced - Cursa

Interests

Running race, badminton

Timeline

Associate – Business Growth & Partnerships

Rewards360 Global Pvt. Ltd.
09.2024 - Current

Logistics & Supply Chain Trainee (Internship)

ITC ltd.
06.2024 - 08.2024

Advertising Sales Executive

City Hi-lights
11.2022 - 01.2023

Paper Distribution Manager (Part-Time)

IBC World News
09.2020 - 03.2021

BBA - Business Administration

Kristu Jayanti College

MBA - Supply Chain Marketing & Business Data Analytics

Kristu Jayanti School of Management

PUC (Class 11 & 12) - Commerce

St. Joseph College

SSLC (Class 10) - Economics

Maria Nikethan School

Section name

  • Father: JaiKumar
  • Mother: Krupa

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JUDE KEERTHICKBusiness Development | Vendor Partnerships | Supply Chain | Data Analytics