Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Juey Mitra

Senior Copywriter
Juey Mitra

Summary

A creative storyteller and strategic thinker with over three years of experience turning ideas into content that connects and converts. From punchy social media campaigns to SEO-friendly copy, I mix creativity with strategy to help brands stand out. I have worked across beauty, home décor, nutraceuticals, appliances, and fashion, creating tailored and relatable content. I thrive on collaboration, problem-solving, and crafting narratives that stick long after you have read them.

Overview

4
years of professional experience
4
Languages

Work History

Lyxel and Flamingo

Senior Copywriter
03.2022 - Current

Job overview

  • Conceptualised and created engaging content for social media, paid media, and e-commerce platforms.
  • Delivered cross-functional strategies for large-scale campaigns, achieving measurable increases in audience engagement.
  • Collaborated with teams to develop quarterly strategies and hero ideas that boosted brand visibility.

Key Achievements :

  • Enhanced audience retention through user-focused content strategies.
  • Successfully managed multiple content verticals for brands like The Body Shop, Biotique, YAHVI, V-Guard, Merino, etc.

Market Xcel

Content Writer
10.2021 - 01.2022

Job overview

  • Created SEO-optimised blogs and multilingual stories, boosting brand awareness and online visibility.
  • Produced engaging content for push notifications, Google Ads, and SMS campaigns.
  • Increased community engagement by delivering relatable content.

Key Achievements :

  • Improved user retention through targeted marketing initiatives.
  • Developed content strategies that increased traffic across digital platforms.

Media Design

Content Writer
01.2021 - 10.2021

Job overview

  • Scripted and directed corporate films for industries such as education, social service, and manufacturing.
  • Designed proposals and marketing decks to support printing, branding, and filming initiatives.
  • Created impactful narratives for client presentations and campaigns.

Key Achievements :

  • Strengthened client communication strategies through innovative storytelling.
  • Contributed to successful brand pitches and corporate presentations.

Education

National Institute of Mass Communication
New Delhi

Masters in Journalism And Mass Communication
04.2001

Delhi University
New Delhi, India

Bachelor of Arts from History (Hons.)
04.2001

Tagore International School, East of Kailash
New Delhi, India

High School Diploma
04.2001

Skills

Creative concept development

Timeline

Senior Copywriter

Lyxel and Flamingo
03.2022 - Current

Content Writer

Market Xcel
10.2021 - 01.2022

Content Writer

Media Design
01.2021 - 10.2021

National Institute of Mass Communication

Masters in Journalism And Mass Communication
04.2001

Delhi University

Bachelor of Arts from History (Hons.)
04.2001

Tagore International School, East of Kailash

High School Diploma
04.2001
Juey MitraSenior Copywriter