Dancing
Juhi Arya
Product Marketing Manager
Bengaluru
Summary
Bits Pilani graduate with 6 yrs experience in product marketing, social media marketing, business strategy, and operations leadership. Specializing in e-commerce, Live Commerce, SaaS, Content Strategy, Story Telling and team development. Demonstrated success in optimizing paid campaigns on LinkedIn, Facebook, Instagram, and Google Ads, achieving a remarkable 5X increase in click-through rates. Proven expertise in analytics, A/B testing, and strategic targeting.
Overview
7
7
years of professional experience
14
14
years of post-secondary education
1
1
Certification
1
1
Language
Work History
Manager: Content & Product Marketing
galleri5
07.2019 - Current
- Content & Social Media Marketing- Managing Social Media for a Saas , Competitive Research, Creating Content Calendar, Copywriting
- Product & Tech- Communicating & Coordinating with designing team, Business Team, Product & Tech Team for the final output and understanding of the messaging.
- In Depth Content Analysis: Analyzing content & channel performance and experiments/testings with the content type like long- short form video, carousel, static, case study, infographics, PPTs, meme & viral trends
- Key Account Manager - Handling clients’ product-related issues, ensuring the full potential of our solution to maximize their benefits.
- Customer Feedback- Understanding, Collating & sharing customer feedback with the product team so we can be updated with the cx needs
- Relationship mgmt- Maintaining a good relationship with the cx, upselling the products, and conducting refresher product seminars.
Onboarding - Setting up client onboarding pre to post-sales (0-1) by closely working with the Sales & tech team. - SEO- Aligning & Maintaining blog database and giving outlines for the topics strategically and focused on the Saas products
- Performance Marketing- Led optimized paid campaigns achieving a 5X increase in CTR. Managed diverse budgets, ensuring consistent positive ROI. Produced detailed KPI performance reports for campaigns
- Key Account Manager for Saas clients providing support & coordinating with the technical team
- Crafted competitive pricing strategies through market analysis and benchmarking for effective go-to-market plans, maximizing revenue
- Planned and executed Content for Live Social Commerce on Myntra App by facilitating 1000 + lives on Myntra App driving ~20M
views over 60 days - CRM Tools configuration - Whatsapp WATI, Freshdesk, Notion
Lead- Program Manager
UpStart Klub
08.2018 - 09.2019
- Running an incubator for college students from Tier 2 various incubators
- Creating mentorship planners for 13 startups specific to the startup stage
- Building a team capable of creating similar clubs in other institutes, guiding the team, monitoring them, and giving them regular feedback, ensuring that the teams work to the best of their capacities.
District Consultant
Tata Trust
06.2017 - 07.2018
- Running Toilet construction program in the villages with help of coordination from different stakeholders and local leaders
- Behavioral change through on ground campaigns and janata darbars.
Education
B. TECH -
BITS PILANI
08.2013 - 08.2017
High School Diploma - undefined
S.G.D.M College
05.2011 - 05.2013
C.B.S.E - undefined
Notre Dame Academy
05.2003 - 05.2011
Skills
Social Media Marketing
G Suite
Google Analytics
Ad Campaign Management
SEO
Performance Marketing
Facebook Ads
Microsoft officeLinkedIn Ads
Instagram Ads
Customer Relationship Management (CRM)
Verbal and Written Communication
Strategic Planning
Content Strategy
Copy Writing
Market Research
Story Telling
HTML
Sitemaps
Hubspot
Google Tag Manager
Interests
Road Trips
Certification
Performance Marketing
Timeline
Performance Marketing
01-2022
Manager: Content & Product Marketing
galleri5
07.2019 - Current
Lead- Program Manager
UpStart Klub
08.2018 - 09.2019
District Consultant
Tata Trust
06.2017 - 07.2018
B. TECH -
BITS PILANI
08.2013 - 08.2017
High School Diploma - undefined
S.G.D.M College
05.2011 - 05.2013
C.B.S.E - undefined
Notre Dame Academy
05.2003 - 05.2011