Summary
Overview
Work History
Education
Skills
Timeline
Generic

Juie Merchant

Marketing Consultant
Ahmedabad,Gujarat

Summary

Skilled Marketing Consultant driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 16 years of my experience to help your brand succeed.

Overview

19
19
years of professional experience
6
6
years of post-secondary education

Work History

Consultant - Content, Branding & Strategy

MeDigit Advertising Pvt. Ltd
Ahmedabad, Gujarat
11.2019 - Current
  • Researched latest market trends to provide current knowledge to clients.
  • Conferred with existing and potential customers to assess requirements and propose optimal Digital Marketing solutions.
  • Advised on strategy, planning and implementation of projects.
  • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
  • Coordinated with social media, public relations and other teams to execute product introductions.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Developed campaigns and specific marketing strategies for clients.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.

Corporate Travel Designer

The Wandering Mystic
Ahmedabad, Gujarat
02.2017 - 10.2019
  • Consistently fostered business growth by delivering first-rate travel advising and itineraries to develop valuable client relationships.
  • Responded to clients' questions, issues, and complaints and found appropriate solutions when needed.
  • Asked open-ended questions to better ascertain client needs and determine best international travel offerings.
  • Provided customers with best deals and well-researched travel options, successfully negotiating rates while improving customer satisfaction ratings.
  • Organized memorable and exquisite travel itineraries and vacations for high-level clients, celebrities, politicians, and business executives.
  • Arranged travel accommodations for groups, couples, executives and special needs clients.
  • Maintained operational proficiency in coordinating both international and domestic travel accommodations for customers, arranging for airfare as well as hotel and rental car reservations.
  • Developed loyal clientele base due to excellent listening and research skills and keen understanding of travel budgets.

Manager - Content & Conversations

MeDigit Solutions
Ahmedabad, Gujarat
01.2014 - 01.2017
  • Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Managed competing deadlines with efficiency.
  • Reviewed and edited final copy for accuracy and oversaw all phases of production.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Presented clients with unique copy options based on overall marketing objectives.
  • Worked with customers to understand needs and provide service.
  • Monitored social media and online sources for industry trends.

Manager - HR

SALT
Ahmedabad, Gujarat
12.2012 - 12.2013
  • Assessed and aligned compensation packages to market to attract highly qualified applicants for organizational vacancies.
  • Structured compensation and benefits according to market conditions and budget demands.
  • Provided guidance on policies and procedures to harmonize responses, provide appropriate investigation actions and reach resolution of grievances.
  • Created and implemented forward-thinking initiatives to improve employee engagement.
  • Educated management on successful policy implementation and enforcement actions to prevent employee legal entanglements.
  • Adhered to all federal and state guidelines and managed payroll and benefits for over 10 employees.
  • Developed succession plans and promotion paths for all staff.
  • Devised hiring and recruitment policies for the company.

Content Writer

  • Completed thorough research into assigned topics.
  • Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
  • Managed completing deadlines with efficiency.
  • Evaluated project requirements and content standards for each project in order to produce copy in line with creative structure.
  • Reviewed and edited final copy for accuracy and oversaw all phases of production.
  • Customized brand message to reach and capture target audience interest and drive engagement.

Sr. Consultant

Wits N Skills HRD Consultants
Ahmedabad, Gujarat
06.2009 - 11.2012
  • Worked with recruiting teams and human resources representatives to accomplish hiring objectives.
  • Operated and maintained applicant tracking and candidate management systems.
  • Tracked candidates and pushed for feedback on disqualifications, time-to-fill statistics and other variables.
  • Oversaw full cycle recruiting for 30 vacancies each quarter.
  • Tracked key dates and deadlines and maintained specific personnel lists.
  • Specialized in recruiting well-qualified mid level & senior level candidates.
  • Developed lists of qualified candidates for corporate hiring managers.
  • Explained all of human resources policies, procedures, laws, standards and regulations to each employee.
  • Coordinated incoming job requisitions and applications.
  • Hired employees and initiated new hire paperwork process.
  • Promptly corresponded with all applicants and coordinated and conducted interviews.
  • Maximized team knowledge and productivity by effectively training, monitoring and directing employees in application of best practices and regulatory protocols.
  • Maintained work structure by updating job requirements and job descriptions for all positions.
  • Planned, monitored and appraised employee work results by training managers to coach and discipline employees.
  • Educated staff on HR software functionality.

Visiting Faculty Member

CN Vidhyalaya
Ahmedabad, India, Gujarat
06.2007 - 04.2009
  • Created and implemented daily lesson plans for activity based learning in English Grammar.
  • Held conferences with parents to address questions, discuss academic progress and encourage learning goals.
  • Completed and filed all necessary paperwork for classroom activities, including attendance logs.
  • Developed and deepened relationships with students, family members and faculty to promote optimal student learning environments.
  • Cooperated with parents to support students' learning and healthy development in school and at home.
  • Pursued professional development continually by attending educational conferences and teacher training workshops.
  • Mentored students needing extra assistance understanding lessons or concepts.

Sales Co-ordinator

Net4 India Limited
Ahmedabad, India, Gujarat
06.2004 - 05.2007
  • Offered each customer top-notch, personal service and polite support to boost sales and customer satisfaction.
  • Generated minimum of 5 new leads each day
  • Established excellent sales ability and strong interpersonal skills with confident and persuasive approach.
  • Overcame objections using friendly, persuasive strategies.
  • Made average of 35 outbound calls per day.
  • Provided information about available products and services including membership details and purchase advantages.
  • Explained product prices and packages as well as answered questions and addressed concerns of customers.
  • Set up appointments with interested customers according to schedule availability.
  • Performed cold calling and outreach to build sales pipeline.
  • Answered inbound telephone calls from interested customers.
  • Recorded contact information of customers and potential customers.
  • Troubleshot any issues and escalated issues to proper department.
  • Answered questions with knowledgeable responses.
  • Highlight: Successfully executed the first sale of Net 4's Enterprise Email Solution in Gujarat.

Education

Bachelor of Arts - Political Science

Gujarat University
Ahmedabad
04.2002 - 04.2006

High School Diploma -

Mount Carmel High School
Ahmedabad
06.2000 - 04.2002

Skills

Branding & Strategizing

undefined

Timeline

Consultant - Content, Branding & Strategy

MeDigit Advertising Pvt. Ltd
11.2019 - Current

Corporate Travel Designer

The Wandering Mystic
02.2017 - 10.2019

Manager - Content & Conversations

MeDigit Solutions
01.2014 - 01.2017

Manager - HR

SALT
12.2012 - 12.2013

Sr. Consultant

Wits N Skills HRD Consultants
06.2009 - 11.2012

Visiting Faculty Member

CN Vidhyalaya
06.2007 - 04.2009

Sales Co-ordinator

Net4 India Limited
06.2004 - 05.2007

Bachelor of Arts - Political Science

Gujarat University
04.2002 - 04.2006

High School Diploma -

Mount Carmel High School
06.2000 - 04.2002
Juie MerchantMarketing Consultant