ROHIN KATARIA
New Delhi
Summary
A result oriented professional with over 14+ years of experience in Marketing / Sales, Business Development, Key Account Management, Client Relationship Management. Extensive experience in exploring and developing new markets, dealers, and new project handling accelerating growth & achieving desired sales goals. An effective communicator with excellent relationship building & interpersonal skills.
Overview
14
14
years of professional experience
1
1
Certification
2
2
Languages
Work History
Deputy Manager
Velocis Systems Pvt Ltd
11.2024 - Current
- Improved team efficiency by streamlining processes and implementing innovative management strategies.
- Identified areas for improvement within the department, implementing strategic initiatives to address gaps in performance or resources.
- Collaborated with cross-functional teams to drive business growth and achieve corporate objectives.
- Increased customer satisfaction levels by developing targeted strategies to address client concerns effectively.
- Created and maintained a strong team culture that promoted high levels of collaboration, employee satisfaction, and overall performance.
- Developed strong relationships with stakeholders to facilitate smooth communication and project completion.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Supervised day-to-day operations to meet performance, quality and service expectations.
Key Account Manager
Zones Corporate Solutions Pvt Ltd
06.2022 - 11.2024
- Company Overview: Zones India is a part of Zones Inc. which is a US based IT company and is a global IT solutions provider - USD 3 Billion, having global presence in more than 100 countries across the globe. Zones offer customised IT solutions, and professional managed services to multinational & national organisations conducting business in the country.
- Research & Source new potential customers.
- Creating new opportunities in existing accounts and driving new business in new accounts by mapping the right stakeholders.
- Mapping of accounts in collaboration with product specialist, solution specialist, vertical managers and OEM's.
- Provide strategic consultation to customers to scale up IT infrastructure.
- Work closely with marketing team to advise about market strategy of competitors and planning internal activities.
- Focus on upselling and cross-selling.
- Handling entire sales Lifecycle including prospecting, pitching, offering, negotiating, closures & payment follow-up.
- Develop and maintain strategic long-term relationships with customers to accomplish growth and company’s objective.
- Maintaining relationships with Distributors and OEM's - Apple, Dell, HP, Lenovo, Cisco, Poly and many more to make penetration easier to acquire new accounts.
- Department: Enterprise Sales
Manager-Sales
Vectrae Infotech Pvt. Ltd, New Delhi
02.2019 - 06.2022
- Company Overview: Vectrae Infotech is started in 2013 with the vision to offer the latest and the best IT solutions to their customers through corporate connections and Online presence. Vectrae offer complete IT solution ranging from Desktops, Laptops, AV, Accessories, Server Components and Software solutions. As a cutting edge IT Company, Vectrae's unique model combines an array of advanced services and expert technical resources with a far-reaching supply chain to provide customer’s business to level the solution support it needs.
- Understanding customers' diverse, specific business needs and applying product knowledge to meet those needs.
- Identifying and developing new business through network, courtesy and follow-up calls.
- Preparing and delivering customer presentations and demonstrations hardware/services.
- Maintaining awareness and keeping abreast of constantly changing in hardware systems and peripherals.
- Providing technical advice to customers on all aspects of the installation and use of computer systems and networks, both before and after the sale.
- Networking with existing customers in order to maintain links and promote additional products and upgrades.
- Handling hardware, software problems /faults and referring on to specialist technical department.
- Managing workload in order to organize and prioritize daily and weekly goals.
- Negotiates sales, package discounts, and long-term contracts with clients.
- Establishes sales goals and implements a plan to meet those goals.
- Track progress toward goals and documents sales performance.
- Department: IT-Sales
Regional Manager
RDP Workstations Pvt. Ltd, Hyderabad
08.2018 - 12.2018
- Company Overview: RDP is India's leading IT Hardware & Mobility Manufacturing Company. Incorporated in 2012 with the mission to provide simplified, affordable, computing solutions. RDP Entered into mobility on August 3rd 2016 by launching India's most affordable Laptop for 9999/- and caught the customer attention towards it. RDP Product line comprises wide range of laptops, Tablets, Thin Clients & Commercial Desktop PC's equipped with highest commercial grade components offering the features and functionalities required to address the users increasingly varied computing needs.
- Identifies and generates leads through networking, cold-calling and marketing, converting into key accounts
- Emphasizes product features based on Customers/Partner needs and up-sell/cross-sell products.
- Provide daily report of field sales success and communicate directly to Managing Director of the company.
- Sell to existing and potential direct accounts as well as provide sales support to distribution partners to participate in closing and to add value to the selling process
- Full ownership of P&L to achieve revenue growth.
- Coordinates and leads service review meetings to ensure customer satisfaction and SLAs are being met.
- Identify and review client's marketing requirements in order to create tailored solutions.
- Construct and present presentations/proposals to clients based on their requirements.
- Responsible for payment recovery from end customers/partners.
- Responsible for on time delivery of the product by coordinating with Pre Sales, Store & logistics department.
- Department: IT-Sales
Asst. Manager
Arya Omnitalk Wireless Solutions Pvt. Ltd, New Delhi
07.2015 - 08.2018
- Company Overview: Arya Omnitalk Wireless Solution is 50:50 joint venture between two of India’s most reputed business houses: the J M Baxi Group & Lalbhai Group. Arya Omnitalk is a pioneer in offering GPS based Vehicle Tracking Systems. Arya Omnitalk’s Vehicle Tracking Solution is the largest player in the industry with an installed base of over 72,000 devices. Today Arya Omnitalk having the largest after market share in Police Vehicle Tracking (Dial 100), Taxi Management Solutions, BPO Employee Transportation, Public Transportation, School Bus Industry & Trucking.
- New business development involving prospect development, understanding business scenario and needs, identifying opportunities, including involvement in preparation of proposals and final negotiation and closure.
- Planning strategic growth and aggressive market specific strategies.
- Responsible for achieving monthly, quarterly and yearly sales targets with the sole focus of maximizing revenues in a timely, reliable and consistent basis.
- Facilitate intra departmental activities viz. presales, service delivery, operations etc.
- Maintain customer satisfaction index, addressing escalation calls with the clients whenever there are some concerns.
- Identifying new products in line with company’s strategy, customer basis & market feedback.
- Market Segmentation, Analysis and Solution Based Selling: Transport, Courier, Logistics and Freight offering fleet management information.
- Ensure process adherence as per SLA and customer complaint is resolved as per agreed TAT.
- Tracking competitor activities.
- Department: Vehicle Telematics-Sales
Asst. Manager Business Development
Technoton Sensors Pvt Ltd, Gurgaon (Haryana), India
09.2011 - 07.2015
- Company Overview: Technoton Sensors Private Limited is an authorized representative of JV "Technoton" in India. All Technoton products have been designed and tested in partnership with located in Minsk manufacturers of heavy load trucks, loaders and road building equipment, tractors and agricultural machinery , buses, diesel engines and heavy load dumpers. Technoton became one of the leading companies in the field of fleet and fuel management solutions.
- Establishing sales, monitoring service activities like follow-up customers, dealers, service reminders etc.
- Approaching other departments like design team, development team to improve service level for the purpose to improve customer satisfaction justifiably.
- Ensuring speedy resolution of queries, maintaining excellent relations with clients& dealers to generate avenues for additional business.
- Interacting with customer/dealer and forward the request to R & D Team to meet Manufacturability and reliability of the product through Failure analysis, root cause analysis, and corrective actions.
- Developing new clients/dealers and negotiating with them for securing profitable business.
- Maintaining and managing existing accounts to ensure business sustainability, organizing promotional programs & participating in exhibition for greater brand visibility.
- Conduct sales and marketing calls to book meetings with potential clients/dealers.
- Providing pre-sales technical assistance and product education, and after-sales support services.
- Responsible for coordinating with the existing company’s dealers.
- Updating dealers about the change in product price and new product launch.
- Department: GPS Tracking-Sales & Marketing
Education
Diploma - Electronics & Communication Engineering
BABA SAHEB AMBEDKAR INSTITUTE OF TECHNOLOGY & MANAGEMENT, DELHI (IASE UNIVERSITY)
B.Tech. - Electronics & Communication Engineering
G.L Bajaj INSTITUTE OF TECHNOLOGY & MANAGEMENT, GREATER NOIDA (UTTAR PRADESH TECHNICAL UNIVERSITY)
Greater Noida, Uttar PradeshMBA - Sales & Marketing
Guru Gobind Singh Indraprastha University
Skills
- Relationship Management
- Pricing Management
- Market Penetration
- Communication/PR
- Market Research
- Product Structuring
Certification
Cisco Certified Network Associate (CCNA).
Timeline
Deputy Manager
Velocis Systems Pvt Ltd
11.2024 - Current
Key Account Manager
Zones Corporate Solutions Pvt Ltd
06.2022 - 11.2024
Manager-Sales
Vectrae Infotech Pvt. Ltd, New Delhi
02.2019 - 06.2022
Regional Manager
RDP Workstations Pvt. Ltd, Hyderabad
08.2018 - 12.2018
Asst. Manager
Arya Omnitalk Wireless Solutions Pvt. Ltd, New Delhi
07.2015 - 08.2018
Asst. Manager Business Development
Technoton Sensors Pvt Ltd, Gurgaon (Haryana), India
09.2011 - 07.2015
B.Tech. - Electronics & Communication Engineering
G.L Bajaj INSTITUTE OF TECHNOLOGY & MANAGEMENT, GREATER NOIDA (UTTAR PRADESH TECHNICAL UNIVERSITY)
MBA - Sales & Marketing
Guru Gobind Singh Indraprastha University
Diploma - Electronics & Communication Engineering
BABA SAHEB AMBEDKAR INSTITUTE OF TECHNOLOGY & MANAGEMENT, DELHI (IASE UNIVERSITY)
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