Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Junaid Ahamed

Bengaluru

Summary

  • I'm a passionate marketing enthusiast, constantly learning, evolving, and adapting to the ever-changing marketing landscape. As a Performance Marketer, I specialize in growth and acquisition, optimizing CAC, ROAS, and user engagement across high-budget campaigns.
  • From scaling daily budgets to executing growth experiments, I drive data-backed strategies for measurable impact. I've led multi-channel campaigns across Google UAC, Meta, Pmax, DSPs, OEMs, GA4, and AppsFlyer, collaborating with PhonePe, Paytm, and Cred for large-scale branding initiatives. My expertise spans sales funnel optimization, web analytics, and media strategy, ensuring cost-effective execution.
  • Currently, I'm focused on scaling e-retail & F&B deep-diving into category landscapes, retention strategies, and overall business growth to drive long-term success.
  • My goal? To become a well-rounded 360-degree marketer, mastering everything from brand strategy to digital and offline marketing for impactful growth.
  • Beyond marketing boardrooms, I'm a passionate writer and a gaming enthusiast. I also find joy in traveling and the outdoors, always seeking new challenges and experiences.

Overview

2026
2026
years of professional experience

Work History

Brand Strategy & Marketing Consultant

-
Bangalore
2023 - Current
  • Sourberry (F&B LLP) - Served as a key consultant providing end-to-end marketing and brand solutions. My work included foundational support from scratch, such as marketing research, analysis, and hiring, along with ongoing management of websites, performance marketing, and branding.
  • The Olive Group (including Toast & Tonic, The Fatty Bao, and Olive Bar and Kitchen - Goa, Bangalore & Mumbai) - Managed social media, performance marketing, marketing automation, and website analytics for multiple locations of this major F&B group.
  • Sugar ST - Provided strategic guidance on social media marketing, performance marketing, and marketing automation for this social media marketing agency.

Co-Founder

SocioEz
Bangalore
03.2022 - Current
  • Focus on establishing foundational strategies, processes, and systems to ensure the brand’s presence.
  • Market Research: Conduct comprehensive market analysis to identify target audiences, competitors, and industry trends.
  • Brand Development & Digital Marketing: Assist in creating and refining the brand identity, messaging, and positioning. Implemented digital marketing strategies to promote the brand’s services and build its online presence.
  • Client Acquisition: Create strategies for attracting and retaining clients, including lead generation, sales processes, and client on boarding. 
  • Operational Excellence: Implement digital marketing tools, establish KPIs, and ensure compliance with industry standards to streamline operations and enhance service delivery.
  • Team and Financial Management: Advise on hiring and training team members, and provide guidance on budgeting and financial strategies to support brand’s growth and profitability

Co-Founder

Solid Corp
Bangalore
08.2024 - 2025
  • I help business people and companies get their messages out clearly, concisely and accurately. With our digital marketing services we help clients who struggle with online reach to their target audiences with sharp, meaningful and relevant information.
  • Whether it's SEO, SEM, Social media marketing, email marketing, mobile marketing, blogs, websites so on and so forth, getting to the point and conveying simply and strong what you do or offer essentially. That's where I come in.
  • And if you need help setting up digital marketing, managing them, moderating them. I've worked on more than 100+ accounts in the last few years.
  • If I can't be of service, I may know other who can meet you needs. After all, creating and fostering relationships and giving back is a cornerstone of conducting business today.
  • Specialities: Team-building and collaboration, high-level relationships, flexibility and multi-tasking, managing and analyzing, startups and online communities.

Performance and Growth Manager

Bold and Beyond
03.2023 - 07.2024
  • Developing and executing data-driven growth strategies for industries including Fintech, e-commerce, retail, clothing, education (schools), F&B, Events & Entertainment (concert & event tickets), and the impact sector.
  • Exceeding growth targets consistently across all mentioned industries, demonstrating a proven track record of success. This achievement has been recognized through being awarded 'Best Performer of the Year'.
  • Managing and optimizing paid advertising campaigns on platforms like Facebook, Instagram, Google Ads.
  • Leveraging marketing automation tools such as MoEngage and WhatsApp Marketing to nurture leads and enhance customer engagement.
  • Implementing effective native advertising strategies on platforms like Taboola and Outbrain to reach a wider audience.
  • Optimizing landing pages and website development to improve conversion rates and drive business goals.
  • Tracked performance of ongoing experiments through dashboards built in Tableau or Looker.

Digital Marketing Consultant - Contract

Li-Ning
08.2022 - 09.2022
  • Driving full-funnel growth for Li-Ning through Meta, Google, & DV360 by optimizing awareness-to-purchase journey and boosting conversion & upsell efficiency.
  • Setting Up & Integrating the Facebook Tracking and Conversion Pixel with the website.
  • Leading brand strategy and sports marketing initiatives across B2B, B2C, and digital channels to drive nationwide visibility and market share.
  • Overseeing ATL, BTL, social media, and digital campaigns, ensuring consistent brand messaging across all consumer and trade touchpoints.
  • Collaborating with management, sales, imports, and e-commerce teams to align marketing efforts with business objectives to drive revenue growth.
  • Driving market research and consumer insights to shape product positioning, launch strategies, and competitive advantage.
  • Planning and executing high-impact product launches across India, integrating PR, influencer marketing, and retail activation.
  • Spearheading the growth and activation of Exclusive Brand Outlets (EBOs) across India to enhance brand presence and consumer engagement.
  • Leading a cross-functional marketing team, ensuring strategic alignment, creative excellence, and timely execution.

Digital Marketing Executive

Koskii
05.2021 - 2022
  • Managed ₹50 lakhs monthly spends across Facebook & Google campaigns, optimizing budgets to deliver ₹12-20 lakhs daily sales with sustained ROAS growth.
  • Launched seasonal Facebook & Google campaigns for new product lines, boosting brand visibility by 42% and improving conversions by 27% through keyword harvesting, smart bidding, and creative testing.
  • Collaborated with leading marketing aggregators to scale performance campaigns, expanding reach by 60% and driving consistent top-funnel traffic.
  • Optimized Google Search & Performance Max campaigns, reducing CPA by 30% while contributing ₹4.5 crores in quarterly revenue.
  • Executed Facebook remarketing and lookalike audience funnels, achieving 3.8x ROAS and expanding the customer base by 45%.
  • Implemented cross-channel media planning across Google Analytics and Meta Ads Manager, aligning campaigns with business goals and driving 135% turnover growth.
  • Optimized Aggregator Sponsored Ads with ₹7 lakhs monthly spends, cutting ACoS by 32% and adding ₹20.16 lakhs sales in 3 months.
  • Launched seasonal Amazon & Myntra campaigns for new SKUs, boosting visibility by 40% and conversions by 25% via keyword harvesting and bid optimization.
  • Increased website traffic by 60% in 4 months using SEO strategies with Google Keyword Planner and UberSuggest.
  • Developed a Facebook media plan that exceeded a 500-sales goal, driving a 125% turnover increase and ₹13.5 Lacs in revenue.
  • Collaborated cross-functionally to align campaigns with business goals, expanding the customer base by 40% through strategic digital marketing.

Content Marketer

Digilabs Media
02.2021 - 02.2022
  • Led Social Media campaigns across three diversified accounts.
  • Created and edited content for blogs and posts over social media.
  • Generated invigorating social media content.
  • Worked alongside marketing specialists and graphic designers.
  • Managing a Google Ads Account of a prominent overseas website.

Digital Marketing Intern

Commitbiz
11.2020 - 02.2021
  • Designed and developed responsive WordPress websites with effective On-Page SEO, resulting in a 40% increase in organic traffic.
  • Optimized marketing efforts using MailChimp, enhancing user journeys and improving conversion rates by 11%.

Head of Digital Growth

VeganDukan
  • Led brand campaigns and category growth strategies for Vegan Dukan, focusing on customer acquisition, retention, and expansion.
  • Developed integrated marketing strategies across digital, social, and in-store channels, driving engagement and sales.

Performance Marketing Manager

MyCaptain
  • Managed Lead Generation Campaigns, achieving a 37.5% reduction in CPL and maintaining lead quality at <15% invalid rate, while optimizing ad spend to secure a ROAS of 4.
  • Leveraged Mixpanel, Microsoft Clarity, and VWO to optimize landing pages, resulting in an increase in LPV-to-lead conversions from 16% to 25% through strategic improvements in layout and content.
  • Worked with the Founder's Office on data-driven marketing initiatives, optimizing landing pages through A/B testing of copy, colors, and price points for TOFU (Workshops) conversion, while experimenting with upsell, cross-sell, and bump strategies to increase direct ROAS.
  • Launched Paid TOFU workshops (e.g., Digital Marketing, UI/UX, Product Management, Social Media Management) achieving a Direct ROAS of 0.7 and full funnel it used to land at 2.5.
  • AI Tools Development: Designed small AI-based tools to enhance the performance marketing workflow, including UTM parameter setup, campaign nomenclature standardization, and YouTube ads management.
  • Cross-functional collaboration with sales, engineering, and data teams to optimize marketing performance, providing regular lead quality feedback, integrating marketing tracking events and CAPI, and developing inaugural performance dashboards.
  • Tag Management: Managed Google Tag Manager, implemented advertising event tracking, and optimized tracking structures for accurate attribution.

Education

The Institute of Chartered Accountants of India
01.2020

Bachelor of Commerce - BCom - Accounting and Finance

Sri Venkateswara University
01.2018

Skills

  • Performance marketing
  • Brand strategy
  • Digital marketing
  • Market research
  • Data analysis
  • Cross-functional collaboration
  • Problem solving
  • Strategic thinking
  • Brand design and development
  • Customer segmentation
  • Conversion rate optimization
  • Strategic planning
  • Lead generation
  • Team building
  • Brand messaging

References

References available upon request.

Timeline

Co-Founder

Solid Corp
08.2024 - 2025

Performance and Growth Manager

Bold and Beyond
03.2023 - 07.2024

Digital Marketing Consultant - Contract

Li-Ning
08.2022 - 09.2022

Co-Founder

SocioEz
03.2022 - Current

Digital Marketing Executive

Koskii
05.2021 - 2022

Content Marketer

Digilabs Media
02.2021 - 02.2022

Digital Marketing Intern

Commitbiz
11.2020 - 02.2021

Head of Digital Growth

VeganDukan

Performance Marketing Manager

MyCaptain

Brand Strategy & Marketing Consultant

-
2023 - Current

The Institute of Chartered Accountants of India

Bachelor of Commerce - BCom - Accounting and Finance

Sri Venkateswara University

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Junaid Ahamed