JUNAID E M
Area Sales Manager
Cochin,KL
Summary
Dynamic and performance-driven retail leader with over 12 years of expertise in multistore operations, franchise management, and omnichannel transformation within prominent fashion and lifestyle brands. Proven track record of driving revenue growth, enhancing operational efficiency, and elevating customer experiences across various store formats underscores a commitment to excellence. Specialized in franchise operations, digital enablement, sales planning, and team capability development, with notable achievements in new store openings, KPI improvement, and business expansion. Recognized for leveraging data-driven decision-making and cross-functional leadership to consistently deliver exceptional business results in fast-paced retail environments.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Area Sales Manager
Bata India Ltd.
02.2026 - Current
- Oversee franchise operations across 23 FOFO stores in South Kerala, ensuring adherence to brand standards, and operational excellence.
- Drive primary and secondary sales growth through performance monitoring, sales planning, and structured partner support.
- Lead new store openings end-to-end—location assessment, business feasibility, layout coordination, staffing, merchandise planning, and launch execution.
- Conduct routine store audits to monitor VM standards, SOP compliance, customer service quality, and operational discipline.
- Ensure inventory planning and stock optimization, including replenishment, aging control, and shrinkage management across all stores.
- Strengthen franchise partner relationships through business reviews, ROI analysis, and continuous operational guidance.
- Coordinate with SCM, VM, Finance, and HR teams to resolve operational issues and support smooth store functioning.
- Provide training and capability development for franchise staff on sales skills, customer handling, and retail standards.
Deputy Manager – OmniChannel Operations, Kerala Region
Malabar Gold & Diamonds
09.2023 - 01.2026
- Led digital transformation across 40 stores, enhancing customer experience and revenue.
- Spearheaded digital-influenced sales strategy, resulting in 2.5% incremental revenue growth (₹250 Cr).
- Implemented localized merchandising plans based on historical sales data and consumer insights, increasing monthly sales by ₹5 Cr.
- Directed monthly/quarterly business reviews with regional leadership and store managers, improving adoption by 15%.
- Developed and rolled out omnichannel training modules, resulting in 20% improvement in adoption.
- Facilitated cross-functional collaboration for targeted customer campaigns, increasing conversion by 10% and engagement by 22.5%.
- Launched a pilot regional customer loyalty program, boosting repeat purchases by 8% and reactivation by 3%.
- Monitored NPS scores and implemented service recovery protocols, improving customer satisfaction by 25 points.
Senior Store Manager (Acting ARM – North Kerala)
Aditya Birla Fashion and Retail
08.2022 - 08.2023
- Managed retail operations and business development across 20 stores in North Kerala.
- Conducted operational audits and performance analysis.
- Coordinated with HR, Finance, and Stock Planning departments for timely settlements.
- Collaborated with franchise partners to enhance operational performance.
- Implemented trackers to improve KPIs, visual merchandising, and tele-calling.
- Planned and executed marketing activities including market research and store launches.
- Conducted training sessions across the cluster and managed Allen Solly Cherooty Road.
Store Manager
Aditya Birla Fashion and Retail
08.2018 - 07.2022
- Managed Allen Solly Cherooty Road store (Nov 2020 – Aug 2023).
- Achieved sales targets and ensured operational efficiency.
- Recruited, trained, and supervised staff.
- Turned around store performance from ₹19L to ₹28L.
- Achieved region’s best single-day sales of ₹6L on Eid 2022.
- Recorded ₹60L monthly sales at MG Road TVM, highest in Pan India.
- Executed ₹10L single bill sale during COVID.
- Recognized as Best VM Store in Pan India.
- Promoted to Senior Manager.
Assistant Store Manager
Aditya Birla Fashion and Retail
07.2016 - 08.2018
- Improved operational and sales performance.
- Monitored competitors and analyzed customer needs.
- Trained new associates and managed store records.
- Maintained supplier relationships and store appearance.
- Managed stores at MG Road Cochin, MG Road TVM, and Bye Pass Road Cochin.
Sales Associate
Allen Solly
08.2014 - 07.2016
- Handled sales operations by understanding customer needs.
- Proficient in billing, inventory control, stock management, and accounts.
- Delivered excellent customer service.
Education
B.Com - Co-operation
Calicut University
Kerala, India01-2014
Plus Two - Commerce
Board of HSE
Kerala, India01-2011
SSLC - undefined
Board of SSLC
Kerala, India01-2009
Skills
Regional Management
Strategy Development
Analytics
Team Management
Marketing & Promotion
MS Office Word
Performance Analysis
Market Analysis
Financial Management
Budget Preparation
Training & Development
Sales force
Retail Operations
Customer retention
Problem Solving
Decision Making
Timeline
Area Sales Manager
Bata India Ltd.
02.2026 - Current
Deputy Manager – OmniChannel Operations, Kerala Region
Malabar Gold & Diamonds
09.2023 - 01.2026
Senior Store Manager (Acting ARM – North Kerala)
Aditya Birla Fashion and Retail
08.2022 - 08.2023
Store Manager
Aditya Birla Fashion and Retail
08.2018 - 07.2022
Assistant Store Manager
Aditya Birla Fashion and Retail
07.2016 - 08.2018
Sales Associate
Allen Solly
08.2014 - 07.2016
Plus Two - Commerce
Board of HSE
SSLC - undefined
Board of SSLC
B.Com - Co-operation
Calicut University