Juned Akhtar

• Taking care of all BTL activities—retail branding, dealer meets, SED meets, market activations, etc., for the UP and Uttarakhand market.
• Working to develop opportunities for seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
• Measuring marketing program effectiveness via regular monitoring of KPIs.
• Collaborating with the merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
• Monitoring and evaluating electricians meet programs and activities to measure effectiveness and recommend improvements.

• Sales Performance for IFB Points: Achieving Secondary sales targets and revenue goals for the retail business, analyzing sales data, identifying trends, and implementing strategies to drive sales growth.
• Customer Acquisition and Retention: Developing and implementing marketing campaigns to attract new customers, increasing customer base, and implementing strategies to enhance customer loyalty and retention across all Channels including IFB Points.
• Brand Management: Developing and maintaining the brand image and ensuring consistent brand messaging across all marketing channels, including in-store promotions, advertising, social media, and online platforms.
• Promotions and Campaign Management: Planning, executing, and evaluating marketing campaigns, promotional activities, and events to drive foot traffic, increase sales, and enhance brand visibility across IFB Points and All Channels.
• Marketing Budgeting and Cost Control with vendor management: Developing and managing marketing budgets, tracking expenses, analyzing return on investment (ROI) for marketing initiatives, and implementing cost-effective strategies.
• Customer Experience across IFB Points: Ensuring a positive and seamless customer experience throughout the retail journey, including store layout, visual merchandising, customer service, and post-purchase support.
• Projects work and upkeep: Ensuring IFB Points are maintained and renovated as required. Also SIS prospects to be explored across all Channels.
• NSO: New Store prospects and achieving the target for opening new stores in Eastern UP.

Increasing brand awareness and market share.

• Developing and managing the marketing department's budget, managing BTL, ATL activities.
• Researching and analyzing market trends and competitors.
• Overseeing branding, advertising, promotional campaigns and in-store product visibility.
• Tracking effectiveness of marketing campaigns and reporting findings to HO team.
• ROI based sell out driven TTL activities execution.
• Negotiating and liaising with third-party marketing agencies.
• POSM Inventory, deployment and record maintenance.
• Dealer relationship management.
• Leading review mechanism for sales target achievement, growth and productivity (promoter and team leaders).
• Co-ordinate with sales team to increase productivity.
• Tracking store display and stock status to avoid opportunity loss for sell out.
• Responsible for all sell out hygiene parameters.
• Responsible for hiring and utilizing resources for sales growth.
• Arranging classroom and online training sessions for promoters.
• Responsible for communications and execution of company sell-out programs and other campaigns.
• Collect competition data and market feedback for improvement in products and other services.
• Error free & timely report for management.