JUSTIN GEORGE
Business Analyst
Bengaluru
Summary
Accomplished technology and business transformation professional with 13+ years of experience in digital innovation, strategic resource management, and enterprise-wide process optimization. Successfully led complex digital transformation projects at multinational corporations such as Diageo,Cisco, and Oracle, utilizing advanced technologies to address intricate business issues. Skilled collaborator who excels in team settings by meeting needs, enhancing processes, and surpassing expectations. Diligent worker with excellent communication and task prioritization abilities.
Overview
14
14
years of professional experience
2011
2011
years of post-secondary education
Work History
Business Analyst - Digital and Technology Team
Diageo Business Service India
Bengaluru
03.2024 - Current
- Spearheading a multi-market digital transformation project to unify brand home operations across eCommerce, Retail, F&B, Events, and Finance using LS Central and Microsoft Dynamics 365.
- Led end-to-end BA activities: requirement elicitation, creation of FRD/BRD, process mapping, data mapping, and scenario grouping for UAT planning and execution.
- Developed and implemented innovative digital workflows that improved cross-functional efficiency, supporting seamless system integration and operational alignment.
- Conducted stakeholder workshops and system playback sessions to validate as-is and to-be states; ensured traceability of requirements to delivery.
- Orchestrated agile ceremonies including sprint planning, daily stand-ups, retrospectives, and backlog grooming across commercial and delivery teams.
- Leveraged JIRA to manage user stories, sprint cycles, and issue tracking; supported release readiness and post-go-live stabilization.
- Drove communication between business and technology teams across global markets, ensuring business goals were clearly reflected in technical solutions.
- Led the creation of digital documentation frameworks, SOPs, and reusable templates to ensure consistent rollout and knowledge transfer.
- Designed KPI and SLA tracking models to measure investment vs. value realized, enabling leadership visibility into transformation impact.
- Supported CRM platform enhancements using Salesforce, Secutix, and Shopify; contributed to improved customer experience and operational agility.
Assistant Manager-E2E Service Delivery
Diageo Business Service India
Bengaluru
01.2017 - 03.2024
- Performed comprehensive user acceptance testing for multiple ticketing systems and direct-to-consumer model projects, ensuring complete alignment with complex business requirements and system functionality.
- Developed and executed detailed test scenarios in SAP, meticulously documenting errors, defects, and system inconsistencies to maintain high-quality standards and operational excellence.
- Leveraged advanced data analytics and client insights to optimize resource utilization, improve business process priorities, and drive strategic decision-making across multiple operational domains.
- Implemented robust process documentation frameworks ensuring strict compliance with organizational quality standards, governance requirements, and continuous improvement methodologies.
- Conducted extensive stakeholder analysis to generate meaningful insights into customer behaviors, preferences, and purchasing habits, supporting strategic business development initiatives.
- Researched and implemented innovative macro tools and disciplines to drive continuous quality improvements, reduce operational costs, and enhance overall business efficiency.
- Managed complex SAP processes including order-to-cash, master data management, and payment processing workflows with exceptional attention to detail and operational precision.
Business Analyst - Customer and Partner Support
Cisco Systems India
Bengaluru
11.2015 - 12.2016
- Developed comprehensive organizational efficiency metrics by analyzing raw company data, providing actionable insights to senior management for strategic decision-making processes.
- Supervised complex material flow and global order fulfillment processes, ensuring optimal resource allocation and maintaining high standards of operational performance and customer satisfaction.
- Evaluated intricate project requirements and proposed innovative alternatives using rigorous research methodologies, demonstrating exceptional analytical and problem-solving capabilities.
- Conducted detailed root cause analysis to formulate effective operational improvement strategies, identifying and addressing critical challenges across various business processes.
- Translated complex business requirements into high-level conceptual designs that met stringent performance, usability, and scalability criteria with exceptional precision and technical expertise.
- Developed technical and non-technical marketing collateral to increase client credibility and awareness, supporting strategic business development and communication objectives.
- Coordinated cross-functional training initiatives to improve team operations, enhance morale, and deliver exceptional customer service across multiple organizational platforms.
Senior Analyst - Order to Cash
Oracle India Pvt. Ltd
Bengaluru
12.2011 - 10.2015
- Led comprehensive team initiatives in development-related tasks, driving issue resolution, maintaining accountability, and ensuring consistent delivery of high-quality operational outcomes.
- Implemented and tested complex systems against stringent quality assurance and requirement standards, ensuring optimal performance and alignment with business objectives.
- Managed end-to-end payment processing, invoicing, and collections tasks with exceptional accuracy, maintaining meticulous financial documentation and supporting critical business financial operations.
- Prepared detailed month-end closing entries and financial reports, providing comprehensive insights and supporting strategic financial decision-making processes with high levels of precision.
- Acted as primary support for core applications, providing expert desk-side support, resolving complex technical challenges, and ensuring smooth operational continuity.
- Utilized formal and informal communication methods to relay findings, facilitate stakeholder meetings, and ensure effective cross-functional collaboration and information exchange.
- Maintained up-to-date knowledge of applicable codes and procedures, optimizing learning environments and supporting continuous professional development and organizational knowledge management.
Education
Bachelors - computer application
Oxford College
Hubli, Karnataka04.2011
Skills
Business requirements analysis
Strategic issue analysis
Project requirements documentation
Data-driven decision making
Process optimization
Agile Delivery
User Acceptance Testing
Salesforce proficiency
Microsoft Dynamics 365
Data Analytics & KPI Tracking
Six Sigma Methodology
Order-to-Cash (O2C) Operations
ERP & System Expertise SAP
Testing & Quality Assurance
Effective negotiation skills
Reporting & Analytics
Skills
- Tools: JIRA, MS Visio, Excel (Advanced)
- ERP: LS Central (Ms365), SAP, Coupa
- Technical Concepts: API, Integration Testing, RBAC, Master Data
- Delivery Frameworks: Agile ceremonies, System Playback, UAT, RASCI
- Business Domains: Retail, F&B, D2C, Event Ops, Inventory, Finance
Timeline
Business Analyst - Digital and Technology Team
Diageo Business Service India
03.2024 - Current
Assistant Manager-E2E Service Delivery
Diageo Business Service India
01.2017 - 03.2024
Business Analyst - Customer and Partner Support
Cisco Systems India
11.2015 - 12.2016
Senior Analyst - Order to Cash
Oracle India Pvt. Ltd
12.2011 - 10.2015
Bachelors - computer application
Oxford College
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