Summary
Overview
Work History
Education
Skills
Software
Geographic Exposure
Certification
Interests
Timeline
Generic

Jyothish Jayan V

Director- Product Marketing
Hyderabad,India

Summary

Product marketing leader with 11 years of exceptional experience in launching world-class products, driving new customer acquisitions, increasing product/content adoption, enabling sales & executing go-to-market strategies. Utilizes servant leadership style for directing global cross-functional teams, empowering colleagues & coaching emerging leaders. Open to leadership positions in established startups & multi-national companies.

Overview

10
10
years of professional experience
2
2
years of post-secondary education
5
5
Certifications
2
2
Languages

Work History

Director of Product Marketing

Leena.AI
Hyderabad, Telangana
01.2022 - Current
  • Leading the platform positioning/messaging reflecting competitive differentiation across business categories.
  • Setup best practices-GTM playbooks, buyer personas, sales enablement/product roadmap/adoption strategies
  • Managing 7 cross-functional GTM team members directly
  • Partnering with sales, demand, product & customer teams for creating compelling stories via differentiated content

Senior Manager- Product Marketing

Icertis
Pune, Maharashtra
09.2020 - 01.2022
  • Led go-to-market teams (8 members) to penetrate new industry verticals using strategic initiatives.
  • Spearheaded positioning/messaging to differentiate products, expand visibility & acquire customers.
  • Ensured Icertis' leadership with innovative product features, user adoption hacks & competitor responses
  • Enabled sales teams to improve win-rates (+35%), cross/upsell revenues (+25%) & close deals faster (1.3x)

Senior Manager- Product Marketing

Insider
Singapore, Singapore
08.2019 - 08.2020
  • Head of GTM/ Product Marketing- led product & content marketing team of 5 members
  • Defined messaging & executed GTM & retention campaigns creating 2.3x engagement & 2.5x leads
  • 1.7x user adoption by enabling sales & product teams with content, use-cases, decks, demos, tools & trainings
  • Led partnerships/analyst relations with Gartner & Forrester

Product Marketing Manager

WaveMaker
Hyderabad, Telangana
03.2017 - 08.2019
  • Impacted 4.5x revenues & 3.2x profits using industry-leading GTM launch and digital marketing strategies
  • 1.8x product adoption using innovative activation/retention marketing strategies/techniques
  • Featured WaveMaker as leader in Gartner | Forrester | G2crowd | Capterra | TrustRadius | GetApp

Digital Marketing Manager

Truecaller (Chillr)
Cochin, Kerala
06.2015 - 03.2017
  • Successfully executed organic & paid media marketing for FinTech, Payments and A.I products
  • Channels- Google Search/AdWords/Display | Facebook Ads | LinkedIn Ad Manager | Twitter | Quora
  • Oversaw digital outreach: Websites | PR| Webinars | SEM | SEO | Newsletters | Communities | Blogs

Presales Consultant/Technology Analyst

Cognizant
Chennai, Tamil Nadu
05.2011 - 03.2014
  • |Post-MBA| Led 8 member presales team & recorded 80% wins for global IT contracts worth $450M
  • Led end-to-end bid management across verticals- qualification, response, negotiation, pricing & closure.
  • |Pre-MBA| Software Analyst of 11-member team- delivered digital solutions to F500 companies in US | EU

Education

Product Marketing/Management

Indian School of Business
Hyderabad
12.2021 - 08.2022

Certified People Leader - Org. Leadership

Indian Institute of Management
Bangalore
12.2020 - 12.2021

MBA - International Business

IAE- University Of Bordeaux
France
2015.01 - 2015.07

Post Graduate in Management - Marketing

Great Lakes Institute of Management
Chennai
03.2014 - 12.2014

B.Tech - Electronics & Communication

Cochin University Of Science & Technology
Kerala
2007.04 - 2011.04

Skills

Organizational Leadership

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Software

Ecommerce & Retail

Banking & Financial Services

Manufacturing & Engineering

Healthcare & Pharma

Technology & Communication

Travel & Logistics

Geographic Exposure

Americas | Europe | India | APAC | MENA | Australasia

Certification

Product Marketing Alliance

Interests

SaaS AI RPA LowCode FinTech MarTech

Timeline

Director of Product Marketing

Leena.AI
01.2022 - Current

Product Marketing/Management

Indian School of Business
12.2021 - 08.2022

Certified People Leader - Org. Leadership

Indian Institute of Management
12.2020 - 12.2021

Senior Manager- Product Marketing

Icertis
09.2020 - 01.2022

Senior Manager- Product Marketing

Insider
08.2019 - 08.2020

Product Marketing Manager

WaveMaker
03.2017 - 08.2019

Digital Marketing Manager

Truecaller (Chillr)
06.2015 - 03.2017

Post Graduate in Management - Marketing

Great Lakes Institute of Management
03.2014 - 12.2014

Presales Consultant/Technology Analyst

Cognizant
05.2011 - 03.2014

MBA - International Business

IAE- University Of Bordeaux
2015.01 - 2015.07

B.Tech - Electronics & Communication

Cochin University Of Science & Technology
2007.04 - 2011.04

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Jyothish Jayan VDirector- Product Marketing