Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Jyothsna Anantaneni

ANANTAPUR

Summary

I am a highly motivated Digital Analyst with a passion for driving business development through data- informed decision making. With three years of experience and certifications from Google and CXL Institute, I have a deep understanding of the platforms and tools necessary for effective data analysis, including SQL, Sheets, Excel, Tableau, and R. My strong communication, organizational, and analytical skills, coupled with my proficiency in Google platform applications such as Google Analytics, Google Tag Manager, Google Optimize, A-B testing, Data Studio, and PowerPoint, allow me to effectively analyze user interactions and customer insights to optimize conversion rates. In my past roles, I have played a key role in cross-functional teams at all stages of digital product development, including user research, agile UX, and technical development and optimization cycles. I am also highly interested in data storytelling and the factors that contribute to building and managing data- driven organizations, which I have explored both through my own experiences and through research studies and books. I am truly passionate about my field and am constantly seeking to learn and grow, with the ultimate goal of continuing to assist others in making data-informed decisions.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Google Analytics Specialist

Vibrent Health
06.2022 - Current
  • Strategize, plan, execute, and test various custom events and attributes to track user activities across different product platforms (Web, Android, and iOS).
  • Increased the conversions of the company's service by observing customer behavior when using Google Analytics, Tag Manager, and Data Studio to improve the design, layout, and content. This helps boost the customer journey towards conversion and optimize the user experience and engagement.
  • Build and manage a marketing dashboard (Google Data Studio and Google Cloud Platform) that portrays key performance indicators for campaigns and different marketing channels.
  • Work closely with Product and Tech to drive overall growth and improve product performance.
  • Support the manager in creating web reports, providing insights, and suggestions for future enhancements.
  • Building and testing hypotheses, identify A/B testing (Creative, Target audience, Custom landing page, etc.). Opportunities and measure uplift.
  • Setting a strategy and improving organizational culture.
  • Setting experimentation goals and its scope.
  • Leading a multidisciplinary team and coaching on the job.
  • Advice on CRO tooling.
  • Setting up and improving the CRO process.
  • Optimize retargeting across the channel by targeted communication.
  • We used different analytics tools like Google Analytics, Google Tag Manager, Google Optimize, Hotjar, Data Studio, and BigQuery (Google Cloud Platform).

Analytics Specialist

Oigetit - Fake News Filter
07.2021 - 01.2022
  • Leading Analytics Team in Sweden
  • Tracking events on case studies to implement better interaction of user with website
  • Heading all commercial reporting across business units
  • Process improvements through analysis of events on behavior of user; click tracking, form submission, heat maps
  • Implementing the emotional triggers in the landing page for better conversions
  • And implementing ideas from research methodologies using A_B testing
  • Competencies: CRO | Excel | Power-BI | Google analytics | Google tag manager | big query | tableau| R/Python| Google Data studio
  • As an insights analyst I use Google analytics, Tag manager to evaluate the customer segmentation, user engagement, traffic Acquisition, Customer Insight and customer experience using several reports like cohort report
  • Requirements gathering, stakeholder management
  • Internship

Backend Developer

Xlenz Company
Hyderabad
12.2019 - 01.2020
  • Requirements gathering, stakeholder management
  • Worked as a backend developer, created APIs using Node.js and MongoDB
  • Created APIs with the help of Visual Studio Code, Postman, Robo 3T IDEs
  • We also worked on React Native to create Schemas for the APIs

Education

Bachelors - computer Science

Blekinge Institute of Technology
Karlskrona, Sweden
06.2021

Skills

  • Testing: A/B testing, multivariate testing, web psychology
  • Website (coded): HTML5, CSS, and WordPress
  • Data Visualization: Tableau, Excel, Data Studio, Power BI, data analysis, and visualization (such as BigQuery and Looker Studio)
  • Qualitative data: qualitative data analyzing tools like Hotjar,
  • Programming: JavaScript, SQL, Python, HTML, and CSS
  • Analytics: Google Analytics, Google Tag Manager, Google Optimize, Firebase Analytics, BigQuery, keyword analysis, Adobe Analytics, digital psychology, Google Tag Manager server-side, digital analytics, app/web, agile methodologies
  • Data modeling: extract-transform-load (ETL), data warehousing

Certification

  • PURSUING DIGITAL PSYCHOLOGY – CXL Institute GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION CERTIFICATE – Google LEVEL 2 CERTIFICATE IN GOOGLE ANALYTICS & TAG MANAGER – CXL Institute (completed July 2021) LEVEL 2 CERTIFICATE IN GOOGLE ANALYTICS – Google (completed June 2021) Certified HTML Essential Training certificate --LinkedIn Learning Internship certification with the XLENZ company, Eduridge -- Hyderabad, India (completed in 2020) Participated in a certificate in an android app development workshop --IIT Hyderabad, India (completed in 2019) Technical Strengths
  • Wireframe Microsoft : PowerPoint.

Timeline

Google Analytics Specialist

Vibrent Health
06.2022 - Current

Analytics Specialist

Oigetit - Fake News Filter
07.2021 - 01.2022

Backend Developer

Xlenz Company
12.2019 - 01.2020

Bachelors - computer Science

Blekinge Institute of Technology
Jyothsna Anantaneni