Jyoti Bhasker

Focused on blue-sky thinking and AI-first innovation, building on 22+ years in CX and digital transformation. Invested time in upskilling, travel-based reflection, and aligning with future-forward leadership opportunities.

• Founded BUSINESSNEXT Academy, an award-winning digital learning platform for internal and external stakeholders.
• Launched a centralized Enterprise Knowledge Hub for seamless access to platform-wide functional and technical content.
• Established a Project Governance function to boost implementation effectiveness and promote knowledge reusability.
• Conceptualized executive productivity tools and decision-support solutions as part of product innovation.
• Led cross-functional teams in delivering high-impact projects, improving operational efficiency and client satisfaction.
• Cultivated a culture of continuous improvement, driving innovation and sustainable growth.

• Developed and curated “Journey to Self”, a corporate program integrating life wisdom principles to enhance personal transformation before organizational transformation.
• Designed and delivered Life Wisdom courses focused on personal growth and mindful leadership.
• Earned Level 3 certification in Life Wisdom and contributed as a volunteer researcher with a holistic health group, deepening expertise in wellness

• Led the Global Insurance Practice, managing P&L, strategy, pre-sales, solution demonstrations, and end-to-end implementation with a 60+ member cross-functional team.
• Headed the SaaS Factory for multi-tenant cloud deployments, securing 10+ new logos across diverse industries within two years.
• Successfully delivered 12+ large-scale digital transformation projects across BFSI using the CRMNEXT suite—spanning Sales, Service, Digital, and Customer 360 modules.
• Played a key role in product innovation, conceptualizing and launching components like MDM, BRE, Card Layouts, and Digital Journeys.
• Launched 7 new verticals including Corporate Banking, Life & General Insurance, Financial Services, Media & Entertainment, Retail, Telecom, and IT Services (2008–2010).

• Led Airline Loyalty PoT for American Airlines on Siebel Loyalty Platform showcasing enterprise-scale solution capabilities (Chennai & the US 2008).
• Owned Customer Analytics Implementation as Project Manager for Tata Motors’ CRM & DMS using OBIEE, driving data-driven insights (Mumbai, 2005–2007).
• Directed Sales & Marketing Transformation for AXA Life & AXA PP, UK, as Solution Owner for Siebel SFA and Marketing modules (2004–2005).
• Core Contributor in Marketing & Analytics CoE, delivering cross-geography projects and solutions across India and the US (2004–2008).
• Led Sales Force Automation Project as Business Analyst for Tata Consultancy Services, enhancing sales processes and CRM adoption (Mumbai, 2003).
• Supported Oracle Apps & Siebel CRM Implementations across multiple clients for TCS Europe (Netherlands, 2002), ensuring smooth deployment and user alignment.
• Led Enterprise-wide Business Process Reengineering (BPR) for TCS, identifying automation opportunities and process optimizations (2001–2002).

• Led Demand Planning, Sales Forecasting, Budgeting, and Performance Reporting, enabling data-driven target setting and strategic decision-making.
• Managed Distribution Channel Operations and Partner Servicing, driving operational efficiency and improved dealer engagement.
• Designed and Executed Regional Dealer Marketing Schemes, boosting participation, sales traction, and regional brand presence.

• Conducted Industrial Research on PET Packaging Materials across Maharashtra’s industrial belt, earning 1st Prize for application and impact.