Jyoti Dwari
Delhi
Summary
Working as Senior Manager with Jaipuria Group of Educational Institutions since last five years. Relevant Experience - 10+ Years
Overview
18
18
years of professional experience
Work History
Senior Manager
Seth Anandram Jaipuria Group of Educational Institutions
01.2018 - Current
- Campaign Management - SEM Campaigns - Setting up Search Ads, Display Ads, Remarketing, Gmail Ads, Alpha Beta Testing
- Annual Newsletter - Uploading the annual newsletter on website/
- Analyze ROI Funnels and overall budget management on digital platforms
- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
- Email Campaigns - Bulk Emailers, Mail Marketer using Mail Chimp etc
- Website Analytics Reporting - New users/ Returning users, Geographical Analysis, Top Visited pages of the website
- Recommend website and campaign optimizations; Research and implement marketing tools to promote the marketing campaigns
- Work closely with sales and marketing teams to identify opportunities for new client acquisition
- Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports
- Evaluates customers' online behavior on online platforms and website and provide insights and recommendations for further enhancements to the guest experience
- Analyzes A/B and Multi-variate tests, communicate results and provide recommendations
- Creates PowerPoint presentations for the Clients
- Communications and marketing activities and develop supporting assets
- Helping HR in recruitment process of candidates by LinkedIn paid campaigns etc.
Digital Marketing Manager
JIMS, Rohini, Sector 5 - Jagan Institute of Management Studies, Rohini
12.2015 - 03.2016
Project Manager
Iridium Interactive, Noida
08.2006 - 12.2015
- Worked with Reputed Clients like - GD Goenka University, Jaipuria Institute of Management, Moolchand Healthcare and NASSCOM Foundation.
Education
Master of Computer Application -
MDU University
Skills
- Digital Marketing
- HTML, CSS, CMS - Word Press
- Adobe Analytics
- Google Analytics
- Website Management
- Google Tag Manager
- Marketing Research
- SEM campaign
- SEO
- Campaign Management
- Client management
- User Experience on website
- SEM Campaigns
- Facebook Marketing
- LinkedIn Marketing
- B2B and B2C
- Landing pages/ Website Speed Optimization
- Alpha Beta Testing
- Pixel Code Implementation
- Conversion
- Remarketing
- Google Tag Manager
- Web Analytics
- Report Generation
- HTML
- CSS
- Word Press
- Search Engine Optimization
- ZOHO CRM
- Salesforce
- Lead Square
- Adobe Photoshop
- Figma
- Good Corporate Presentation Making Skills
- Knowledge of Java Script
- Google My Business
- Website Team Manager
Timeline
Senior Manager
Seth Anandram Jaipuria Group of Educational Institutions
01.2018 - Current
Digital Marketing Manager
JIMS, Rohini, Sector 5 - Jagan Institute of Management Studies, Rohini
12.2015 - 03.2016
Project Manager
Iridium Interactive, Noida
08.2006 - 12.2015
Master of Computer Application -
MDU University
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