Jyoti Goswami

.

• Designing and implementing strategic communication initiatives that include print media, digital and social media channels to increase visibility and build understanding of the company's vision and purpose.
• Actively engaging, cultivating and managing press relationships and other stakeholders to secure coverage surrounding the company’s policies, programs, special events, public announcements and other special projects.
• Identifying opportunities for engagement and influence by being current with developments that relate to all key stakeholders and partners.
• Anticipate reputational risk issues and develop/implement appropriate communication actions for quick mitigation.
• Playing a role of a strategic advisor and working with the senior management to determine the areas where the company can impact the domestic and international dialogue on key messages through the development and publication of materials, and participation in select public-speaking events.
• Develop a calendar and lead, manage speaking engagements for key personnel and assist in the preparation of speeches for senior executives.
• Working with the management to develop internal communications programs and processes required to support organisational change and employee engagement initiatives.
• Providing advisory and managing all the crisis and critical issues of the company that may hamper the reputation/brand of the company.

ACHIEVEMENTS AT EDELWEISS ALTERNATIVES:

• Over the past year, I have played a key role in significantly elevating EA’s media presence through strategic and high-impact storytelling.
• This includes securing multiple prominent strategic coverage in ECONOMIC TIMES, effectively highlighting the company’s business milestones and ensuring that key messages and positioning were consistently reflected across top-tier publications.
• I led the development and placement of three compelling feature stories for the print and online section of FORBES, aligning them with EA’s brand narrative and strategic priorities.
• These stories helped deepen stakeholder engagement and reinforced the company’s thought leadership in the sector.
• In addition to strong domestic media traction, I successfully tapped into influential international magazines, expanding EA’s visibility and credibility in global markets.
• Through consistent outreach and targeted messaging, I contributed to over 100 positive media articles in a single year—demonstrating both the scale and impact of our communications strategy.
• I was also successfully able to curb multiple negative press to safeguard the company’s reputation.
• Furthermore, I strategically secured high-value interviews, and media visibility that supported both brand leadership and executive profiling goals.

• Designed and implemented annual strategic communication programs to communicate the key messages of the clients across identified markets in the country or in any part of the world.
• Identified strategic messages to suit the then prevailing business environment, ensuring media visibility for the domestic and foreign clients, thus maintaining thought leadership.
• Developed and maintained strong relationships with the clients globally specially in Hong Kong and US markets.
• Drafted press releases, policy Quotes/Statements, Speeches, written communication required for the brochure, case study and for filing of the awards.
• Ensured all channels of communication that include print and radio media, digital and social media channels and niche communications are effectively used to increase the visibility and understanding of the client's vision and purpose.
• Provided advisory to build the best communication practices, encapsulating the relevant communication to the employees, investors, customers and other stakeholders.
• Actively engaged, cultivated and managed media relationships to secure coverage surrounding the programs, special events, public announcements and other projects.
• Proactively identified opportunities for engagement and influence by being current with the latest developments that relate to all key stakeholders and partners.
• Anticipated reputational risk issues and developed and implemented appropriate communication actions.
• Managed the external surveys/perception audit that evaluated the attitudes, opinions and aspirations of the stakeholders and partners.
• Developed a calendar for external speaking engagements for key personnel and assisted in the preparation of speeches for senior spokespersons.
• Championed communications to ensure that communication considerations form an integral part during every key communication delivery, including during visits and tours by the senior management.
• Developed and conducted media and communications training for clients.
• Provided consistent guidance, counselling and direction to the communications team that can 'take charge' of key deliverables.
• Constructed advisory during complex crisis situations and managed it effectively to achieve the optimum positive solution.
• Annually evaluated the impact of the communication programs and designed a way forward based on the key findings highlighted during the evaluation.
• Clients Portfolio: ICICI Prudential Life Insurance, Yes Bank, RBL Bank, UTI Mutual Fund, L&T Finance Holdings, Societe Generale, UBS, Bank of America Merrill Lynch, Atlas Copco, PNB Housing Finance, DCB Bank, Moelis, Bank of India, Enam AMC, Rothschild, Avendus, Bank of India, AMFI and Videocon.

• Led corporate communications strategy to enhance brand image and maintain positive stakeholder relationships.
• Oversaw crisis communications, successfully managing and mitigating reputation risks.
• Managed media relations, securing high-profile coverage in industry publications.
• Implemented employee engagement initiatives, fostering a positive company culture and boosting morale.
• Website: Not provided.

• Managed and oversaw day-to-day operations of the clients.
• Formulated and implemented strategic monthly / quarterly plans for all the clients.
• Managed relationships with the target media on a day-to-day basis.
• Supervised all media interactions.
• Prepared pitch notes and actively made relevant pitches with the media.
• Explore proactively media opportunities for the client.
• Coaching the team members on all aspects of work.
• Ensure effective implementation and outcome of the media plan.
• Advised clients on strategic communication initiatives and managed them effectively during crisis.
• Clients Portfolio: Principal PNB Asset Management Company, Everest Kanto Cylinder Ltd, I-Flex Solutions Ltd, Dawnay Day AV Financial Services Ltd, Bank of Baroda, HDFC Standard Life Insurance, ABN AMRO, Barclays Capital, Rothschild, Carlyle, United Bank of Switzerland (UBS) and Mayfield Fund, Universal Sompo General Insurance Ltd, Yes Bank, UTI MF, ING Vysya Bank, Development Credit Bank, Shinsei Mutual Fund, Basix Microfinance and ICICI PRU Life Insurance.

• Led successful campaigns resulting in increased brand awareness and media coverage.
• Developed and maintained strong relationships with key media outlets and influencers.
• Managed crisis communications effectively and protected the company reputation during challenging times.
• Implemented strategic PR plans that drove positive publicity and enhanced the company image.
• Clients Portfolio: D-Link India ltd, Micro World Software Services ltd, First Flight Couriers ltd, Charak, Mahajan Silk Mills ltd, Cheryl's Cosmetics, Dr. Vijay Sharma (Cosmetologist), ABM Knowledgeware ltd, Ultra India ltd, Elder Pharma ltd, Dr. Anil Patil, Dr. Shyam Sunder (Asthma Specialist), Harleen Sabharwal (Fashion Forecaster), Johnson & Johnson (women's health).

• Established and developed new business, Assisted in formulating business development plans.
• Developed active and profitable business relationships with corporate clients.
• Special focus on developing and structuring annual reports and corporate brochures.
• Clients Portfolio: Times Bank, Colgate, Novartis, Metazinc Ltd, Reliance Infrastructure Ltd, Hoechst Marion Rousell ltd.