JYOTI PRAKASH LAKRA
Summary
Results-driven and seasoned professional with over 11 years of experience, including 9 years post-MBA and 2 years pre-MBA. Proven track record in Business Development, Brands, SaaS Sales, and expertise in International sales, alliances, hunting, customer relations, and analysis. Specialized in Digital/Online Payments, Key Accounts, Loyalty, and Gift Vouchers.
Overview
10
10
years of professional experience
13
13
years of post-secondary education
Work History
Senior Manager-Brand Alliances-North & East
Accentiv India Pvt Ltd(Ticket Xpress)
08.2020 - Current
- Individual contributor role focused on partnering with key merchants for E-gift voucher (EGV) solutions, loyalty programs, and inclusion in reward catalogues of banks and MNCs
- Implemented Software as a Service (SaaS) for brands to create their own vouchers, enabling additional revenue streams
- Conducted consultative selling for brands, facilitating both online and offline presence.
- **Key Responsibilities:**
-Interacted with CMOs, Loyalty, and Growth Managers to provide Gift Voucher solutions, including promotional and bundling offers, and establishing strategic partnerships.
- Demonstrated voucher management system (SaaS) through detailed presentations to decision-makers.
- Coordinated with cross-functional teams to maximize revenue opportunities for merchants.
**Achievements:**
-Onboarded key merchants and SMEs across industries in North and East regions of India and APAC, managing Gift Voucher revenue exceeding 50 Million, In Total handling more than 500 Millions of revenue in year
- Notable clients include KFC, Pizza Hut, Dominos, PVR, Fab India, Barbeque Nation, and more.
- Recognized as the best Salesperson in the Merchant Alliance Team for consecutive years (2021, 2022) for hunting, generating revenue exceeding 500 Million yearly, achieving over 90% of sales targets, and nominated at the APAC level.
- Reporting to the Merchant Alliance Head-India who then reports to APAC Head (Singapore).
Manager-Alliances,Key Account Manager/Enterprise Sales
Paytm
01.2019 - 06.2020
- Managed a portfolio of Key Accounts worth more than 100 crores GMV per month in NCR
- Dealt with merchants in Payment Gateway (PG) for Mobile Players, Marketplace, Online Grocery, Automobile, Mens Accessories.
- Achieved a quarterly revenue increase of 10%.
*Lead Generation and Client Onboarding:* - Executed lead generation for alliances through Cold Calling, LinkedIn, and industry alumni networks.
- Onboarded an average of 3 clients per month.
*Team Management:*
-Handle a Team of 20 people(15 Sales and 5 Operations) for offline enterprise solution(POS and EDC,QR Code) and also onboard them onto Paytm Mall Marketplace
*Cross-Selling and Product Expansion:*
- Cross-sell other Paytm products, including App in App Presence (Miniapps), Gratification wallet, Current Account/Nodal Account, and Payouts (SaaS) for payments/reimbursements.
- Showcased demos to decision-makers for Saas - Miniapps (App In App) & Payouts (Reimbursements).
Manager-Alliances(Omnichannel)
Mallshopee
01.2017 - 08.2018
- Got more than 100 agreements signed from mall outlets in Gurgaon across categories-F&B,Spa,Salon,Playzone,Fashion & Lifestyle
- Provide O2O presence for Offline retail outlet and provide social media presence.
- Showcase SaaS module to decision makers for onboarding their brand details to provide Offline to Online presence onto Mallshoppee MallTech Platform(Saas Platform)
Senior Business Analyst(KPI Analyst-Apps)
Taskbucks
01.2016 - 12.2016
- Monitor KPI(For Eg:App Installs,Enagagement,Online transaction) for clients
- Suggested engagement and online transaction model for company to pitch to clients
- Work closely with Chief-Operating Officer and handled a team of 3 operations.
Asst Manager-Product Manager,Marketing(Ecommerce)
OK Play India Pvt Ltd
08.2014 - 12.2015
- Initiated and finalized imported toy/playstation brands to be sold on Okplay Ecommerce website
- Collaborated with the Managing Director (MD) to make strategic decisions regarding product offerings.
- **Cross-Functional Coordination:**-Acted as an intermediary between multiple teams, including Content, Designers, and Coders, to ensure the successful launch of the Okplay Ecommerce website.
- Coordinated efforts for website development and collaborated with various departments to ensure a cohesive online presence. - **Digital Marketing Campaigns:**-Executed Digital Marketing Campaigns using Google AdWords and Facebook Marketing to enhance the online visibility and reach of Okplay Ecommerce.
Education
MBA- Sales and Marketing -
IIM K
KOZHIKODE, KERALA 06.2012 - 05.2014
BTECH- Computer Science and Engineering - undefined
NIT R
ROURKELA, ODISHA 06.2005 - 05.2009
12th- Science - undefined
ST PAULS SCHOOL
ROURKELA, ODISHA 05.2003 - 05.2005
10th- All Subjects - undefined
ST JOSEPH'S SCHOOL
BHUBANESWAR, ODISHA 08.1998 - 05.2003
Skills
Business Developmentundefined
Timeline
Senior Manager-Brand Alliances-North & East
Accentiv India Pvt Ltd(Ticket Xpress)
08.2020 - Current
Manager-Alliances,Key Account Manager/Enterprise Sales
Paytm
01.2019 - 06.2020
Manager-Alliances(Omnichannel)
Mallshopee
01.2017 - 08.2018
Senior Business Analyst(KPI Analyst-Apps)
Taskbucks
01.2016 - 12.2016
Asst Manager-Product Manager,Marketing(Ecommerce)
OK Play India Pvt Ltd
08.2014 - 12.2015
MBA- Sales and Marketing -
IIM K
06.2012 - 05.2014
BTECH- Computer Science and Engineering - undefined
NIT R
06.2005 - 05.2009
12th- Science - undefined
ST PAULS SCHOOL
05.2003 - 05.2005
10th- All Subjects - undefined
ST JOSEPH'S SCHOOL
08.1998 - 05.2003
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