JYOTI SHARMA

• Worked as a BDR, handling North American mid-market accounts, focusing on financial automation solutions (Accounts Receivable, Treasury, and Accounting).
• Built and executed ABM strategies by researching and targeting specific companies.
• Engaged C-level executives (CFOs, VPs, Directors) via email, LinkedIn, and cold calling to drive qualified leads.
• Conducted in-depth research to identify decision-makers and tailor personalized outreach.
• Maintained accurate CRM (Salesforce) records and tracked sales communications to improve pipeline visibility.
• Developed strong client relationships through consistent, effective communication.
• Identified opportunities for improvement in processes related to outbound calls.
• Achieved 95% of KPI in 2024; currently at 115% KPI for Sales Accepted Leads (SALs) in Q1 2025.

Key Learnings:

• Honed skills in precision-driven, account-based lead generation.
• Acquired hands-on experience in B2B market research using tools such as Salesforce, LinkedIn Sales Navigator, ZoomInfo, Outreach, Orum, and other outbound marketing platforms.
• Gained comprehensive knowledge of account-based marketing (ABM).

Achievements:

• Achieved a 100% conversion rate from Market-Qualified Leads (MQLs) to Sales-Accepted Leads (SALs).
• Successfully identified and developed high-value, targeted leads to support strategic network growth.
• Contributed to key program initiatives, and provided operational support for various administrative functions.