JYOTI BAJAJ DHAMIJA
Noida
Summary
Skilled Marketing and PR Specialist driven to develop promotional activities, film marketing & PR, digital marketing, event Coordination, and commercial Operations. A strategic planner for releasing a music track and any asset of film to ensure the & market presence of the product within the approved budget. Strong business acumen with the ability to establish market presence for movies.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing & Communications Manager
Unisys Infosolutions Pvt. Ltd.
05.2015 - Current
- As Marketing & PR Manager
- Developed new marketing ideas in releasing music tracks and movies
- Collaborated with different media vehicles, such as Televisions, Radio , Print and social media platforms, to augment the awareness
- Partnered with various influencers ,youtubers and Tik-Tokers to make the product trending on various platforms
- Collaborated with artists, distributing produced music, artwork, and focused on complete marketing campaigns for various assets of movies
- Getting the brand on-board through in-film and out-film measures and increasing brand value, brand association and press coverage and generating the revenue for the films
- Generating sponsorships from new and existing clients (across industries like FMCG) by mapping clients requirement and providing them 360 degree media coverage in outdoor, print, television, digital media
- Ensure product placement flows smoothly and creatively with scenes
- Performing the PR activities to increase awareness and create an enviable image by developing and executing effective communication and media relations programs
- Conducting various on ground activities for the promotion of upcoming Punjabi movies
- As Executive Producer
- Leading the production operations and creative development of new episodes, features for Punjabi cinema across various locations in Canada, Mumbai and Punjab for the two movies Gaddar-The Traitor & Saadey CM Saab
- Visualizing the script, controlling the artistic & dramatic aspects, while guiding the technical crew & actors
- Hiring a strong, creative team of people to work with production, lighting, cinematography, and costumes department
- Administering every creative aspect, developing a vision for a film, deciding how it should look, what tone it should have & what an audience should gain from the cinematic experience
Commercial Head
Unisys Infosolutions Pvt. Ltd
04.2013 - 04.2015
- Ensuring the best deals are secured from the clients/partners in order to maintain the fair margin for operations
- Building relationships with the partners/clients and negotiating on the terms & conditions of the contract
- Performing the operations pertaining to legal documentation of the contracts
Sr. Accounts Executive & Controller
Lufthansa Group
02.2009 - 04.2013
- Spearheaded all financial transactions, reporting and policies for organization including: o Sales, cash flow and financial projection reports o Budget and forecasting reports o External audit information requirements for timely completion of audit schedules
- Managed the preparation and presentation of reports pertaining to cost/revenue forecasting, cost budgeting and accruals/provisions
- Conducted variance analysis and prepared MIS reports to identify the deviations between actual and budgeted figures
- Steered the conduct of overall statutory audit operations for the organization including Export, Import and Tax Audit
- Ensured the smooth running of the Accounts Payable and Accounts Receivable Department
- Directed the month-end closing process and reconciliation of ledgers through SAP and timely collection & payment in accordance with company policies
- Supervised the preparation of financial statements as per Central Accounting Centre, BKK
- Planned and executed monthly / quarterly / annual closing schedules; provided monthly financial statements; managed the monthly closing process
Education
Digital Marketing & Communications - Digital Communications And Media
MICA
12.2023
MBA - Finance & Marketing
IILM Institute for Higher Education
2008
6 month course on Corporate Finesse -
Pria Warrick Finishing School
2007
B.Sc. - undefined
Dyal Singh College, Kurukshetra University
2005
Diploma - undefined
NIIT
2005
Skills
- SKILLSET
- Digital Marketing
- Social Media Marketing
- PR
- Film Production
- Film/Music Marketing
- Brand Promotion
- Event Management
- Optimization/Negotiation
- Media Planning
Certification
- Pursuing Advance certificate in Digital Marketing and Communication from MICA
- Completed
Timeline
Marketing & Communications Manager
Unisys Infosolutions Pvt. Ltd.
05.2015 - Current
Commercial Head
Unisys Infosolutions Pvt. Ltd
04.2013 - 04.2015
Sr. Accounts Executive & Controller
Lufthansa Group
02.2009 - 04.2013
Digital Marketing & Communications - Digital Communications And Media
MICA
MBA - Finance & Marketing
IILM Institute for Higher Education
6 month course on Corporate Finesse -
Pria Warrick Finishing School
B.Sc. - undefined
Dyal Singh College, Kurukshetra University
Diploma - undefined
NIIT
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