Summary
Overview
Work History
Education
Skills
Timeline
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JYOTIRMOY BAGCHI

JYOTIRMOY BAGCHI

Kolkata

Summary

Dynamic Area Sales Manager with proven success at Hindustan Pencils, excelling in budget planning and team leadership. Achieved optimal market penetration and enhanced sales force productivity through strategic initiatives. Skilled in new product development and customer relationship management, driving significant growth in competitive markets.

Overview

9
9
years of professional experience

Work History

Area Sales Manager

Hindustan Pencils Private Limited
Kolkata
09.2024 - Current
  • Yearly Budget execution as per H.O. Guidelines for different POP strata towns through deployed manpower and distributors.
  • Handling an enthusiastic team of 21 SRs and 5 SSs throughout Bengal and Sikkim.
  • NPD launch planning and execution through a wide range of 10 direct dealers and 145 distributors.
  • Ensure coverage in all towns with a population of at least 10,000, and ensure optimum DMS usage every day.
  • Ensure all secondaries of the market are properly punched in the SFA of the Sales Force.
  • Ensure 100% scheme utilization & lesser OL fill rates.
  • Conduct reviews with the sales force on an everyday basis, and plan for market visits as per requirements and business objectives.
  • Monthly Estimates Management, along with the Depot Team.
  • Yearly budget planning as per S&D norms and management's objectives.

Regional Commercial Excellence Executive

Haleon (Glaxo SmithKline Asia Pvt. Ltd.
Kolkata
11.2023 - 09.2024
  • Market Penetration Management: Ensuring penetration in both urban and rural markets, according to Census data, while maintaining hygiene standards across the entire East.
  • Application Usage Observation: Observing the usage of the SFA application and driving efficiency in the DMS.
  • Sales Force Alignment: Aligning the sales force with any updates in SFA and DMS.
  • Field Efficiency Enhancement: Collaborating closely with the sales team to enhance field efficiency at ASI, USR, TSE, and ASE levels.
  • Incentive and Salary Maximization: Ensuring that maximum ASI and USR employees earn incentives and Salary.
  • Productivity tracking: Driving and tracking ECO, TLS, ULC, and other key drivers to continuously improve productivity.
  • Project Management: Overseeing new projects, including Gateway Attendance (>20 days) and PC.
  • Average (>15) for the Zone, along with maintaining and optimizing Customer-Facing Time (CFT).
  • Scheme Management Assistance: Assisting the RCMM in uploading month-end schemes and tracking their utilization.
  • New Product Launch Support: Assisting the Customer Marketing Team in launching a new product.
  • Developments (NPD) and tracking their performance.

Area Sales Executive GO2 Market

Adani Wilmar LTD.
Kolkata
07.2022 - 10.2023
  • Sales Management and Tracking: Orchestrated the driving and tracking of secondary sales across East Urban markets, including West Bengal, Jharkhand, Orissa, Assam, and the North East, based on GTM demography.
  • Sales and Distribution Strategy Planning: Strategized sales and distribution strategies, encompassing the enrolment of new SS, CD, and SUB-D, and the addition of outlets, aligned with Nielsen data.
  • Daily Monitoring and Tracking: Monitored and tracked the Effective Coverage of Outlets (ECO), and Per.
  • Dealer offtake (PDO) for food and oil SKUs as per the KPI targets of the zone/GTM KPIs.
  • New Product Development (NPD) Planning and Execution: Engaged in preplanning, planning, and execution executing strategies for New Product Development (NPD) and launch activities.
  • Competitive Market Analysis: Conducted regular meetings with the ASE Team to analyze and discuss Competitors' market shares, ensuring an improved market share approach.
  • Performance Tracking and Guidance: Tracked the performance of Distributor Salesmen (DSM) and provided guidance to Area Sales Executives (ASE) for enhanced outlet productivity.
  • Training and Development: Provided training to DSMs and ASEs to improve range selling and effectiveness, calling at outlets, and optimizing productivity.
  • Collaboration and Planning: Collaborated closely with Zonal Sales Managers (ZSM) and Regional Sales Managers (RSM) to prepare budget meeting data and develop forward planning strategies.
  • Market Intelligence Application Utilization: Utilized market intelligence applications such as Business Intelligence, Field Assist, Sify Forum NXT, and IVY for better data hygiene management.

| Territory Sales Executive

Tata Consumer Products
Surat
09.2021 - 06.2022
  • Market Expansion and Product Launch: Spearheaded the launch of new products in the territory markets, collaborating with the field force across the outlet universe.
  • Talent Acquisition and Training: Recruited new Territory Sales Officers (TSOs) and Distributor Sales Representative (DSR’s), providing tailored training based on market conditions and organizational needs.
  • Field Force Productivity Tracking: Implemented a system for tracking the productivity of the field force by monitoring Unique Outlet Billing (UOB's), lines cut, and bills cut.
  • Market Share Maintenance: Maintained market share by implementing appropriate schemes to trade through Distributors and Stockists.
  • Outlet Portfolio Management: Managed big stores/outlets and ensured the maintenance of the company’s product portfolio through visibility and achieving target payout.
  • Distributor and Stockist Management: Oversaw 7 Distributors, 2 Super Stockists, along with 20 DSR’s and 9 TSO’s, ensuring healthier ROI, timely claims settlement, and proper stock freshness in the market.
  • Geographic Handling: Managed both rural and urban geography with a network of over 3500+ outlets.
  • Distributor Recruitment and Management: Recruited new distributors and sub-distributors in alignment with the company's Sales & Distribution (S&D) policies or requirements, while providing guidance for effective management.

Guest Lecturer

Nabagram Hiralal Paul College (Department of Retail Management)
Kolkata
05.2021 - 09.2021

Area Executive

ITC Limited
Kolkata
02.2019 - 05.2019
  • Drove Sales and Distribution: Drove everyday sales & distribution numbers of the organization through 5 Wholesale Dealers & 2 Stockists.
  • Monitored Distributors' Performance: Monitored Distributors' Performance: investment, SOH of SKU’s, and communicated remittance requirements as on IDO days to Wholesale Dealers.
  • Team Management: Handled a team of 52 Distributor Salesman & 8 Team leaders.
  • Recruitment and Training: Recruited new manpower as & when required and provided proper hands on training, including beat/route planning to cover untapped markets of the S&D POP group.
  • Performance Tracking: Tracked daily Unique Outlet Billing, Bills Cut & Lines Cut.
  • Convenience Business Oversight: Oversaw the Convenience business, including both Cigarettes & Non-Tobacco Division/OFMCG.
  • Meeting Facilitation: Conducted weekly meetings at Distributor points with TL’s over team’s performance.
  • Productivity Enhancement: Held daily gate meetings either in the morning or in the evening with the WD team to enhance productivity.
  • Achievements: Achieved section disposition as a Sales Trainee within 3 months. Attained a rating of 20 out of 25 in the year-end appraisal, highest among all metro sections in the Convenience channel.
  • Training Success: Trained more than 3 STR’s & 4 TL’s during the tenure who are working in the organization successfully.

Visiting Lecturer

Techno India, Salt Lake (Department of Hospitality)
Kolkata
07.2018 - 12.2018

Customer Relationship Executive

Thomas Cook India Limited
Kolkata
06.2016 - 06.2017
  • Sales Performance: Spearheaded Forex CN and Card sales for the branch, consistently meeting monthly and quarterly targets set by the GM Sales. Led AD-REF channel sales initiatives under the guidance of the GM Sales.
  • Service Delivery: Ensured timely service delivery of CN and Forex cards to corporate clients such as TCS, Wipro, and Air India.
  • Branch Operations: Managed branch operations, occasionally stepping in as a cashier during staff shortages or as per organizational requirements.
  • Event Supervision: Oversaw the Haj Yatra 2016 event at Gaya International Airport, collaborating closely with SBI personnel to ensure smooth execution.
  • Performance Recognition: Achieved a commendable rating of 5 out of 6 in the year-end appraisal process.

Education

MBA - Marketing Management

Techno India School Of Management Sciences
Kolkata
07-2019

Bachelor of Science - Hospitality & Hotel Administration

I.H.M.C.T. & A.N.
Kolkata
07-2016

Skills

  • Sales management
  • Market analysis
  • Budget planning
  • Team leadership
  • Customer relationship management
  • New product development

Timeline

Area Sales Manager

Hindustan Pencils Private Limited
09.2024 - Current

Regional Commercial Excellence Executive

Haleon (Glaxo SmithKline Asia Pvt. Ltd.
11.2023 - 09.2024

Area Sales Executive GO2 Market

Adani Wilmar LTD.
07.2022 - 10.2023

| Territory Sales Executive

Tata Consumer Products
09.2021 - 06.2022

Guest Lecturer

Nabagram Hiralal Paul College (Department of Retail Management)
05.2021 - 09.2021

Area Executive

ITC Limited
02.2019 - 05.2019

Visiting Lecturer

Techno India, Salt Lake (Department of Hospitality)
07.2018 - 12.2018

Customer Relationship Executive

Thomas Cook India Limited
06.2016 - 06.2017

MBA - Marketing Management

Techno India School Of Management Sciences

Bachelor of Science - Hospitality & Hotel Administration

I.H.M.C.T. & A.N.

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