Jyotsana Dwivedi
Digital Marketing & Research Senior Associate
Gurgaon
Summary
(5+ Year Digital Marketing Experience) Qualified Digital Marketer with extensive background in advanced management processes. Utilities superior communication skills to build meaningful, trusting relationships that exceed client demands. Highly skilled project manager with outstanding team leadership abilities to meet targets consistently. Dedicated with experience in achieving tangible results and cross-team collaboration. Proactive and excited to partner with like-minded individuals to achieve goals. Detail-orientated adept at making critical decisions, managing deadlines and conducting team reviews. With expertise in analysis and quantitative problem-solving skills, dedicated to company growth and improvements.
Overview
5
5
years of professional experience
2
2
years of post-secondary education
2
2
Certifications
Work History
Digital Marketing & Research Senior Associate
Google Operations Center (GOC)
Gurgaon
01.2021 - Current
- Secondary research for contact information, building up & maintenance of database with skill in import, export, data manipulation, reports & queries.
- Advance & focused internet research for industry segment, vertical, associations, corporation to expand share of market space.
- Conduct market research on industry trends & developments.
- Performing secondary research on multiple business sectors (IT, Health, Education, Consumer goods etc.)
- Working closely with APAC, AMER, EMEA teams, strong knowledge regarding the regional tools & regulation (EMEA GDPR,Etc.).
- Supporting dedicated project's quality assurance team for quality analysis tasks.
- Experience to handle multiple tasks & projects at same time while maintaining desired quality & quantity .
- Good hands on LinkedIn navigator search (Paid Premium version), Google search techniques.
- Experience of structured, unstructured & customized secondary research.
- History of accomplishing backlogs of the project individually to maintain the team metrics ( Received 2 awards from GOC- Individual performer award & High five Award).
- Experience of tools like (Paid Tools)- LinkedIn navigator, rocketreach, Tungee.com etc. (Free Tools)-Manta , bbb.org, hoovers.com, tungee, italy.globaldatabase.com, Opencorporates , Bloomberg.
- Experienced to handle the constant changing nature of work & stakeholder requirements.
- Indulge in conducting new joiners shadow sessions to help them know the practical & real time work.
Market Research Associate
Accenture
Gurgaon
07.2017 - 01.2021
- Perform verification and enrichment of account and lead data using external tools and internal systems
- Worked for US Team (Ad-hoc, pilot projects & main stream project).
- Performed Proficient working on Google search & LinkedIn search.
- Knowledge of regional free tools to extract desired & authenticated information.
- Ensure all aspects of data are accurate and match to increase the performance of the team. Flag discrepancies or issues to appropriate teams
- Research online resources and tools to identify decision makers and enrich their details to support sales outbound efforts
- Troubleshoot and triage any data or technical issues during collection and processing of data
- Identify opportunities to improve internal processes to expedite data deliverables to internal partners and teams
- Knowledge of data entity and database management
Education
MBA - Marketing
Jaipuria Institute Of Management
Lucknow 03.2011 - 03.2013
Skills
Digital marketing
Certification
Google Adwords Certification (Mobile Advertising)
Timeline
Google Adwords Certification (Mobile Advertising)
06-2022
(LinkedIn Learning) Content Marketing Foundations
06-2022
Digital Marketing & Research Senior Associate
Google Operations Center (GOC)
01.2021 - Current
Market Research Associate
Accenture
07.2017 - 01.2021
MBA - Marketing
Jaipuria Institute Of Management
03.2011 - 03.2013
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