Jyotsana Khetarpal

Managing projects with a team of 5 direct reportees and working with 4 indirect reportees.

• ATU studies for Ophthalmology and Neurosciences team
• Segmentation study for various molecules for Ophthalmology and Neurosciences

Worked on various studies for Unicharm for Adult Diaper, Ajinomoto

• Go-to person for Niftem for any Market Research related queries while working with the Ministry of Women and Child care, Kerala

• Find-to-end work for the projects at hand

• Worked on aspects such as business development, marketing & finance
• Vendor a tech and convenience company enabling consumers convenience in a compact offering

• Executed, liaised and resolved project-related issues amongst various research studies. Key projects managed and concluded:
• Segmentation study for Himalaya face wash users to identify real needs for the category
• Packaging Test for Himalaya Hair Oil and Himalaya Men’s Cream
• Max-diff analysis for Himalaya brand
• Brand Health Study for HT Media
• Personality Test for Gautam Gambhir
• Exit interviews for AB InBev
• InfoLeap is a boutique Market research & Consulting firm enabling their clients to improve their competitive edge and enrich consumers’ experiences

• Ensured that students learn proper grammar, writing, and reading comprehension
• Encouraged and counselled students during exams
• Coordinated and emceed during multiple school events such as annual sports meet, annual day, Baisakhi celebration
• Documented, drafted and edited in-house documents such as admission brochures, speeches for the Principal

• Conducted profiling of various UK retailers in the supplement category – included finding data and arriving at conclusions

• Drafted and managed content for the website

• Conclusively, arrived at the perception for two different brands Stellar and Red & White in the low cigarette segment

• Execution, liaising and resolving project-related issues amongst various internal teams such as DA, GO, RPM, CIPD, CRDC
• Fundamental in translating the needs of our local and international FMCG customers into strategy and execution. Key projects managed and led:
• Brand Health Study- Key Clients L’Oreal cream, L’Oreal Face Wash, MTR, Dabur Baby Oil
• Brand Equity Test- Key Clients Dabur, MTR Snacks
• Sniff Test for Takasago
• U&A study for Dabur Honey
• Product Test- Conducted upon a competition of Dabur Glucobats, JTI products
• Pack Test for TGBL
• Customer Satisfaction study for Wipro’s amongst its dealers and distributers

• Succinctly translated research results into research insights to devise strategy for clients
• Instrumented a Quantitative study in terms of field-intimation, questionnaire-designing and analysis presentation
• Collected primary data through In-depth interviews, Focused-Group-Discussions, Central Location Tests and Slice of Life
• Managed a smooth execution of projects balancing the field and the research. Key projects handled:
• Feasibility test for Neighbourhood Dental Clinic Concept
• Bayer’s Market Estimation in the Pest Control industry
• Idea testing for MTIS across centers
• Competitive analysis
• AZ Research is a full-fledged marketing consultancy firm offering Market Research, Market Intelligence and Consultancy Services

• Planned, executed and analysed online marketing and campaign conversion for the clients
• Identified new clients and converted them by virtue of strategizing and data mining while understanding their needs, the brand preposition and the target-audience.
• Drafted whitepapers and reports for the company. A few key reports handled:
• An analysis for Shine.com to understand the best-mailer and cues for the best subject-line
• Various insights in terms of invitation mailers, day and time for mailing for Fashion and You
• Case-study on Citibank and the benefits from using an ESP
• A Whitepaper to highlight the significance of an ESP, concerning the Deliverability of mailers
• Presentation to compound the importance of Sprinklr List