Jyotsana Pandey

• Digital Media Planning & Strategy for Brands across categories -
• Personal Care - D2C & Traditional Brands
• Professional Care - D2C & Traditional Brands
• Ambient Dairy
• Food & Snacks
• Identify strategic and tactical opportunities that best fit the goals and KPIs for the brand basis on the goal
• Internal Process Alignment
• Provide inputs and digital integrated campaign ideas around the campaign, including requirements for success and optimal use of digital media, ad tech partners, innovation, and rich media to achieve the targets

Number Snapshot -

• For Newly Launched D2C Personal Care Brand Growth in terms of ROAS from X to 2X in 4 Months
• Retention Marketing - MOM Increased in Returning Customer %
• Delivered 1.25+ ROAS in 6 Months for Ambient Dairy within limited budget
• Decreased in CPL by X to 2X MOM for Hair, Skin & Slimming solution category via Geo Fencing

Reporting to DGM

• Media Planning - Month on Month Planning to increase ROI from X to 2X..or so
• Developed and executed A/B testing strategies to optimize campaign performance.
• Tracked and capitalized on emerging industry trends to boost campaign performance.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Drove cross-functional collaboration with focus on quality service delivery.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Media Buying - Performance Marketing Campaign - CPS, CPA, CPL, etc
• Strategic Media Alliance - Coordinating with partners to generate ROI
• Creative, Communication, and Landing page suggestions basis on the current trend
• Woking On Email, SMS, What's app tool
• Agency coordination - Working closely with a Partner agency to deliver the assigned task on time
• Other Responsibilities -
• Creative Design
• Campaign Analysis -Month on Month, Weekly
• Coordinating with Internal/ External stakeholders fo Assets & Campaign delivery.

• Reporting to the AVP Digital Head Strategy
• Assisted with day-to-day operations, working efficiently and productively with all team members.
• Worked effectively in fast-paced environments.
• Worked well in a team setting, providing support and guidance.
• Demonstrated creativity and resourcefulness through the development of innovative solutions.
• Applied effective time management techniques to meet tight deadlines.
• Resolved problems, improved operations and provided exceptional service.
• Participated in team projects, demonstrating an ability to work collaboratively and effectively.
• Managing Agency Media Business Identify growth opportunities across accounts
• Closer the volume deal with Media partners and with the agency
• Daily Tasks -
• Media Buying & Planning - Negotiation with Publishers and Media Partners for best rates
• Hands-on knowledge of digital platforms such as Google ads, Meta,
• Outbrain, Taboola, Yahoo, etc
• Managing Agency Media Business Identify growth opportunities across accounts
• Managed portfolios across verticals like Travel, Healthcare, BFSI,
• E-commerce, FMCG, Consumer Durables & Home Experiences
• Team Appraisal & Ratings
• Portfolio Size -1Cr+
• Media Manager Planning and Buying

• Direct Reportees - 3
• Profile Overview
• Reporting to the National Business Head Strategy & Digital
• Worked closely with Clients, Regional Heads, Wunderman Thompson team,
• To ensure that campaign ideas, strategies, and objectives are converted into tangible tasks
• Participating in client strategy and media planning meetings
• Management of all placements with media vendors for assigned projects; including negotiation, initial orders, making goods, and invoice reconciliation.

• Media Spends- Media Planning and Buying

Profile Overview -

• Reporting to the Head of Digital
• Media Buying & Planning - Negotiation with Publishers and Media partners for best rates
• End-to-end media planning & execution for UAE Market
• Mashreq Bank
• Kate Spade Dubai
• Jashanmal Home stores
• Shop Online
• Dubai Mart
• Xpress Money

• Attended training courses to build understanding of processes, techniques, and industry.
• Produced letters and memoranda to inform stakeholders of business decisions.
• Supported departmental tasks to increase understanding of industry processes.

• Career Consulting Concepts Coaching
• Recruitment & Business Development