Jyotsna Mishra
Brand Manager
Noida,UP
Summary
Brand Manager with 4+ years of experience in building and scaling D2C brands. Skilled in content strategy, influencer collaborations, social media marketing, and end-to-end brand management. Passionate about storytelling and crafting impactful brand narratives that drive engagement, loyalty, and growth.
Overview
2026
2026
years of professional experience
2
2
Languages
Work History
Brand Manager
Beautywise
05.2024 - Current
- Brand Revamp & Website Optimization: Revitalized the brand's digital presence with an enhanced website experience.
- High-Impact Performance Marketing Creatives: Strategized compelling ad creatives that boosted conversions and engagement to 5%
- Customer Retention & Loyalty Strategies: Developed data-driven retention plans to maximize repeat purchases from 10% 15% in 6 months.
- Strategic Brand Positioning: Refined brand messaging to strengthen market positioning and appeal.
- Awareness & Growth Campaigns: Executed multi-channel campaigns to drive brand visibility and customer acquisition.
Brand Manager Manager & Communication Strategist
Perfora
01.2022 - 01.2024
- Drove significant social media growth , building strong brand presence and engagement.
- Improved ad performance through creative analysis and optimization, boosting ROI. Increased CTR from 0.3 to 0.9% in three months.
- Led special brand projects, including “Muskurao” campaign , which went viral, garnered more than 2M views and strengthened brand recall.
Creative Writer
White Pigeon Films
- Led high-profile TV ad campaigns , including Kai India featuring Yami Gautam and Jovees featuring Rhea Chakraborty.
- Collaborated with creative teams to deliver impactful storytelling and high-quality production for multiple brand campaigns.
- Contributed to building brand visibility and audience connection through concept-to-execution management of ad films.
Education
Master of Science - Journalism And Mass Communication
INDRAPRASTHA UNIVERSITY
Kurukshetra, India 04.2001 -
Bachelor of Arts - English Hons
DELHI UNIVERSITY
Delhi, India 04.2001 -
Skills
Storytelling
Effective Communication
Critical Thinking
AI & Other Tools for Marketing, Analysis, & Content Creation (Motion, Google Analytics, Perplexity etc)
Social Listening & Trend Analysis
Crisis Communication & Reputation Management
Timeline
Brand Manager
Beautywise
05.2024 - Current
Brand Manager Manager & Communication Strategist
Perfora
01.2022 - 01.2024
Master of Science - Journalism And Mass Communication
INDRAPRASTHA UNIVERSITY
04.2001 -
Bachelor of Arts - English Hons
DELHI UNIVERSITY
04.2001 -
Creative Writer
White Pigeon Films