Summary
Overview
Work History
Education
Skills
Certification
Timeline
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K. Raghuram Shenoy

Bangalore

Summary

Dynamic media strategist with a proven track record at Loves Mobile Communication, driving brand growth through innovative multi-channel campaigns. Expert in programmatic marketing and client relationship management, I excel in optimizing budgets and enhancing performance analytics, delivering impactful results while fostering strategic partnerships.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Head of Media

Loves Mobile Communication
12.2022 - Current
  • Led multi-channel media strategies to drive brand growth and performance.
  • Managed large-scale budgets, optimized ROI across digital platforms.
  • Built strategic partnerships with agencies and tech partners.
  • Oversaw programmatic, social, and performance campaigns across verticals.

Programmatic Growth Manager

Mobile Evolution Marketing
Bangalore
07.2020 - Current
  • Directed mobile user acquisition in global markets with high conversion focus.
  • Integrated fraud protection tools and improved campaign quality.
  • Delivered performance insights and campaign optimization.
  • Key Clients: Premom, Leafythings, Magic Pin, Flipkart, Ipsos, Nielsen, Chevron, and more.

Account Manager

Affle India
Bangalore
08.2019 - 01.2020
  • Managed user acquisition campaigns aligned with client KPIs.
  • Led end-to-end campaign execution and client reporting.
  • Key Clients: Swiggy, Max, Lifestyle, Nykaa, Dominos, Coke, UAE Nation Brand.

Account Manager

InMobi
Bangalore
10.2016 - 08.2019
  • Maintained global client relationships, improved retention and revenue.
  • Provided ongoing performance reviews and strategic insights.

Senior Ad Operations Associate

InMobi
Bangalore
04.2014 - 10.2016
  • Ensured ad quality and network standards, handled operational escalations.
  • Assisted in hiring and training new team members.

Education

MBA - Finance & Operations

St. Joseph College
Bangalore
01.2013

BBM -

St. Aloysius College
Mangalore
01.2011

PUC -

Sri Sathya Sai College
Alike
01.2008

Skills

  • Media Strategy & Campaign Management
  • Programmatic & Performance Marketing
  • Client Relationship & Account Management
  • Fraud Detection & Platform Integrity
  • Cross-Functional Team Leadership
  • Revenue Growth & Market Expansion
  • AppsFlyer
  • Adjust
  • Branch
  • Tune
  • Hasoffers
  • Trackier
  • Affise
  • DV360
  • Fraud Shield
  • Fraud Score
  • Mfilter
  • CPI
  • CPA
  • CPM
  • CPC
  • Media strategy
  • Campaign management
  • Budget optimization
  • Performance analytics
  • Digital marketing
  • Client relationship management
  • Brand development
  • Team leadership
  • Data-driven decision making
  • Cross-channel marketing
  • Partnership building
  • Market research
  • Creative problem solving
  • Negotiation skills
  • Ad operations
  • Advertising campaigns
  • Podcast production
  • Creative direction
  • Media buying
  • CRM management
  • Marketing analytics
  • Affiliate marketing
  • Google analytics

Certification

  • Google Analytics Individual Qualification
  • Google Ads Search Certification
  • Google Display & Video 360 Certification
  • Social Media Marketing Certification

Timeline

Head of Media

Loves Mobile Communication
12.2022 - Current

Programmatic Growth Manager

Mobile Evolution Marketing
07.2020 - Current

Account Manager

Affle India
08.2019 - 01.2020

Account Manager

InMobi
10.2016 - 08.2019

Senior Ad Operations Associate

InMobi
04.2014 - 10.2016

MBA - Finance & Operations

St. Joseph College

BBM -

St. Aloysius College

PUC -

Sri Sathya Sai College

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K. Raghuram Shenoy