Travelling / Gardening
K Sreekumar
Consumer Healthcare Sales
NEW DELHI
Summary
Accomplished in elevating sales and market share, current tenure at Sanofi India Ltd showcased a remarkable ability to lead teams and strategize business growth, achieving a significant sales increase and market share. Expert in sales management and fostering teamwork, planned approach combines analytical thinking with effective communication to surpass objectives.
Overview
26
26
years of professional experience
4
4
Languages
Work History
Senior Regional Business Manager - North Region
Sanofi India Ltd
01.2019 - Current
- Performance plan, motivating North team, and increase in sales.
- Implemented data-driven decision making to monitor KPIs, adjust tactics, and achieve ambitious sales targets.
- Leveraged knowledge of local markets effectively positioning our products against competitors. Have balance between Retail & Wholesale pie of business.
- Established the Dulcoflex & Combiflam retail activation across North region, oriented the team, imparted basic merchandising knowledge, change the customer list & visit frequency accordingly.
- Expanded regional market share with targeted customer acquisition strategies and strategic partnerships.
- Optimum utilization of resources like, external FF, OTC distribution network, BTL activity, POS activation etc.
Regional Business Manager - South Region
Sanofi India Ltd
01.2012 - 12.2018
- Financial number delivery, gain market share, establish OTC brands, launch NPD's, increase SOV at POS.
- Monitoring the important KPI's of sales & process, take corrective measure as per the need of the market.
- Set SMART objective for team, engage them, have constant communication, guide team in planning, execution etc.
- Set OTC distribution network across South states, appoint external FF, (DSR & brand promoters), leverage knowledge of local markets & CRM with trade bodies to have seamless OTC distribution network.
- Established SEACOD in South states, South region doubled the sales in 2 years post accusation from Universal.
- Coach / Develop / Engage / Retain talent in team.
- Align the region with company strategy, be the custodian of SOP and company core value & ethics.
- Have PR with trade association, which helped to evade boycotts & unproductive discussion and business loss.
Channel Sales Manager - TN & Kerala
Sanofi India Ltd
12.2009 - 12.2011
- Deliver sales objective, set SMART objective for team.
- Motivate the team, both internal & external, engage them with sales campaigns & LSP (Local Sales Promotion).
- Constantly thrive to increase numeric and weighted distribution of OTC / NPD's in South states.
- Developed customized sales plans for each channel partner, driving increased revenue.
- Streamlined communication between company, channel partners and team, ensuring alignment of goals and objectives.
- Established MS Cream in South states, introduced NU range of NPD's
- · Developed new business channel through non-pharmacy counters like shopping malls & chain stores. E.g., MORE, Bigbazzar, Apollo Pharmacy, Medplus, Trinetra etc
Senior Merchandising Bussiness Manager
Novartis Consumer Healthcare India Ltd
09.2006 - 11.2009
- Plan and deliver Financial and Process objective.
- Motive and engage team with constant communication & sales campaigns
- Established OTC distribution network first time for Novartis, recruited DSR / Brand promoters etc across South states.
- Establish important brands like Otrivin, Calcium Sandoz, Sandoz Women, Sandocal etc.
- Maintain good relationship with trade partners and trade bodies, with personal connect and CRM's
- Establish new product launches, and NPD's, eg OTRINOZ, TRIAMINIC, OTRIVIN OTC pack, etc
- One among Two Managers In Country to represent India during March 2007, for a International Training Programme on KAM (Key Accounts Management), by Leading Management Consultant, GLENDINNING at Bangkok
Merchandising Business Manager - Ahmedabad HQ
Novartis India Ltd
03.2002 - 08.2006
- Plan and deliver Financial and Process objective.
- Motive and engage team with constant communication & sales campaign.
- Increase SOV at POS for OTC brands like Calcium Sandoz, Sandoz Women, Sandochew etc
- Entry into modern trade setups like Subiksha, Adani, Apollo & Bigbazzar.
- Maintain good relationship with trade partners and trade bodies, with personal connect and CRM's
- Establish new product launches, different flavours of Calcium Sandoz, Sandoz women, etc
- First Executive from Retail field force to get promoted as FLM.
- Won the best Innovation International Award for running local visibility campaign across Gujarat / MP / Rajasthan for Uttrayan & Kids School opening.
Business Executive - Retail
Novartis India Ltd
05.2000 - 02.2002
- Responsibility towards Primary & Secondary Sales Targets.
- Ensure Retail Availability & Visibility of our range of products.
- Implementation of Strategies, Displays and Merchandising at retail outlets.
- Motivate, manage DSR and merchandisers.
- Distributor Handling and liaison between CFA, Distributors & Company
Distributor Salesman
M/s Lakshmi Agencies, Elevanchery, Palakkad
05.1998 - 04.2000
- Maintain numeric distribution of assigned beat.
- Take POB and ensure delivery of goods.
- Maintain product score at key outlets.
- Run display and merchandising at outlets.
- Monitor and report Secondary / stocks of OTC distributor to SO.
Education
Bachelor of Commerce - Statistics & Corporate Communication
Calicut University, Kerala
Nemmara, Palakkad 04.2001 -
Skills
Accomplishments
- 2021 & 2022, two consecutive year, winner of MD Trophy for Excellence @ Sanofi India Ltd
- Awarded best Area Manager Award “Eagle award” for Year 2007, recognition for professional & Novartis core value excellence.
Interests
Timeline
Senior Regional Business Manager - North Region
Sanofi India Ltd
01.2019 - Current
Regional Business Manager - South Region
Sanofi India Ltd
01.2012 - 12.2018
Channel Sales Manager - TN & Kerala
Sanofi India Ltd
12.2009 - 12.2011
Senior Merchandising Bussiness Manager
Novartis Consumer Healthcare India Ltd
09.2006 - 11.2009
Merchandising Business Manager - Ahmedabad HQ
Novartis India Ltd
03.2002 - 08.2006
Bachelor of Commerce - Statistics & Corporate Communication
Calicut University, Kerala
04.2001 -
Business Executive - Retail
Novartis India Ltd
05.2000 - 02.2002
Distributor Salesman
M/s Lakshmi Agencies, Elevanchery, Palakkad
05.1998 - 04.2000
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