Karam Mehra

• Self-motivated, with a strong sense of personal responsibility.
• Excellent communication skills, both verbal and written.
• Skilled at working independently and collaboratively in a team environment.

Major Responsibilities
• Developing and implementing all advertising, promotional, marketing, and PR campaigns for the hotel in a timely and efficient manner with respect to monthly marketing campaigns across 4 in house restaurants
• Regularly monitored all PR-related avenues and kept them up-to-date with accurate information to ensure The Suryaa standards are complied with fully.
• Implemented and monitored a monthly and quarterly Revenue Plan, for Marketing Communication & PR.
• Developed and implemented a suitable corporate image for the Hotel through its various social media channels by implementing a standardised SOP for imagery and story telling across 4 different in house restaurant concepts.
• Developed and issued press releases, to generate media coverage and ensure positive publicity as and when required across marketing campaigns with a target to achieve higher non resident footfall.
• Managed the crisis communications for the hotel in terms of internal and external response with respect to customer feedback on social media. maintained a quick and efficient response time of no more than 1 hour after receiving any feedback
• Responsible for developing all written material, newsletters and websites related to the Hotel.
• Established a well organised chain of command through monthly meetings with the PR Agency to communicate specific information on requirements of all forthcoming functions and events.
• Regularly developed story / content ideas consistent with the needs of the hotel, further used on social media or print. and scheduled and uploaded at regular intervals every 48 hours so as to generate regular engagement on social media.

• Responsible for managing workflow between staff, coordinating documents, planning, and creative material distribution.
• Lead a team to create company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Utilized market trends and target audience statistics to effectively and appropriately market restaurant identity both online and offline.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Developed and implemented marketing strategies to use for menu launches, and various f&b campaigns and promotions.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Managed marketing budget to develop and execute marketing strategies.

• I was responsible for conducting regular consultations and interactions with over 50 different restaurant partners (including but not exclusive to, Massive foods / Mamagoto / Burgerama / Asian Haus / Punjabi by Nature / Nomad Pizza / Blue Tokai / Chai Point / Biryani Blues / Biggies Burgers)
• Consultations covered all aspects of the delivery business through development of an in house customised audit process which analysed areas such as digital marketing / online order platform performance / facility level operations / on ground marketing / Business development and expansion and in turn enabled me to offer best in class solutions and offers alternate courses of action with respect to improvement of overall performance
• This in turn helped prevent restaurant partners from incurring unnecessary losses and achieved a 30% churn prevention rate.

• Digital Marketing / Online Advertising in charge of monitoring activity of all social media platforms in relation to the online and digital identities of the brands – MAMAGOTO / DHABA / SLY STORYS / SLY GRANNY / ROLLMAAL /
• SPEEDY CHOW
• Responsibilities include: Regularly updating each brands social media presence with relevant content
• Ensuring that all offline marketing activities are supplemented with online support vis-à-vis related content
• Driving up the social media footprint of brands through online advertising and monitoring the activity to ascertain its effectiveness in garnering increased online presence and followers
• Working in close quarters with designers to develop range content to assist in creating and sustaining each brands online presence
• Managing the content developed and ensuring that the right and relevant content is produced within brand guidelines
• Ideating with designers to continuously develop relevant and fresh content to keep pace with the trends and themes of the digital advertising space while keeping in mind each brands distinct identity
• Senior Graphic Artist in charge of all in-house creative responsibilities for Marketing and Advertising activities
• Scope of work included designing and creating advertisements for print publications
• Designing creative ads for billboards & hoardings
• Creating content for menus / fliers and other related advertising needs for restaurant chains SPEEDY CHOW / ROLLMAAL / MAMAGOTO / DHABA
• Also, in charge of designing interior graphics and design elements for outlets of SPEEDY CHOW and ROLLMAAL
• Other responsibilities included weekly quality control and maintenance audits for all four brands and their respective outlets.

• Worked in collaboration with the Creative and Marketing teams at WWF – India to design and illustrate a children’s book as part of an educational initiative to promote knowledge of rare and endangered animal species from around the world
• The book was authored by Mrs. Hema Badhwar Mehra (freelance writer) and published and distributed by the World Wildlife Fund (India Chapter) through their various commercial networks and can be found at leading bookstores across the country in New Delhi / Mumbai / Bangalore and Kolkata
• The book is also available to purchase online at - http://shop.wwfindia.org/books/fascinating-friends-in-the-wild.html as well as AMAZON – https://amzn.to/2lAL3sJ

• Acquisition of new clients to managing events as well as pitching new ideas for customer-oriented events to engage the audience of our clients
• Arranging all touch points related to the specific events catered to our clients, such as booking artists for entertainment / arranging the venues / managing the décor in line with the demands of our clients
• Coordinating the flow of the event from start to finish encapsulating all elements involved within the event itself
• List of clients include – Mercedes, ICC, Indus Towers, Bharti Infratel, Airtel.

• Worked with the strategy and media-planning department where I was responsible for creating business solutions for clients with specific focus on generating revenue through advertising on platforms such as TV, Radio, Internet, Outdoor and events
• List of clients include, GMR, John Deere, KS Oils.

• Worked under the strategy and media-planning department where I was responsible for creating business solutions for clients with specific focus on generating revenue through advertising on platforms such as TV, Radio, Internet, Outdoor and events
• Responsibilities within the company included preparing strategic solutions for advertising so as to maximise the client's customer base
• Creating a customer friendly advertising plan and ensuring that the client receives optimum value for money in ad campaigns
• List of clients include, GO Air, Budweiser, Parle.