Kaajal Arora
Gurgaon
Summary
- Seasoned product leader with 12 years of experience building and scaling a wide range of digital products, excelling in customer empathy, stakeholder engagement, and user-centric design to deliver successful business outcomes.
- Experienced in building products from scratch in the B2C and B2B domains and passionate about first-principles problem-solving.
Overview
12
12
years of professional experience
Work History
Principal PM Lead
Microsoft
Noida
03.2023 - Current
- Defined the product strategy and 3-year roadmap for the game publishing experience, optimizing the creator funnel to expand Xbox's content ecosystem and accelerate revenue growth.
- Driving the development of a modernized game publishing platform, reducing publishing time (15%) and lowering game development costs (-5%), enabling faster time-to-market and increased portfolio monetization.
- Led the team to design, develop and launch the Xbox promotions platform, boosting conversion (+8%) and driving sustained growth in game sales and subscription revenue.
- Drove the design and launch of multiple features to ensure Xbox store compliance with evolving digital marketplace regulations (e.g., EU DSA), mitigating legal risks of MM$, and enabling seamless global transactions.
- Led quarterly strategic planning for 11 engineering teams across the USA and India, optimizing resource allocation to maximize revenue impact and feature delivery efficiency.
- Expanded the PM team in India, hiring 3 technical program managers
Senior PM Lead
Microsoft
Noida
01.2022 - 02.2023
- Grew into a people manager, building and leading a team of 4 PMs from scratch.
- Secured $XM in investment from Xbox CVPs by presenting a compelling vision for game creator data & insights, strengthening Xbox's position as a best-in-class game publishing platform and expanding monetization opportunities.
- Conducted market research and user interviews to identify pain points, informing the product roadmap and prioritization of features for the Game Creator data & insights platform.
- Led the development and launch of a self-serve store data pipeline for top AAA game publishers, empowering them to optimize their store performance and revenue and resulting in a 15% increase in creator satisfaction scores.
Senior Product Manager
Microsoft
Noida
02.2021 - 01.2022
- Joined the Microsoft Xbox team in India as their first PM in 2021 and bootstrapped the Xbox India PM team from 1 to 7 PMs in 24 months, accelerating execution of strategic initiatives within the Xbox digital storefront team
- Led the design and development of extensibility APIs on Microsoft’s core game publishing platform, reducing external engineering dependencies and accelerating feature delivery (+75%), unlocking faster innovation and monetization opportunities.
Senior Product Manager
Airtel
Gurgaon
06.2020 - 02.2021
- Expanded and monetized 'Airtel Feed' on the Airtel Thanks app by integrating third-party content platforms, increasing user engagement and driving higher session frequency.
- Launched 'Airtel Rewards,' a revenue-generating engagement program offering third-party discount coupons, boosting user retention and unlocking new monetization streams.
Senior Product Manager
OYO Rooms
Gurgaon
07.2019 - 06.2020
- Ideated, designed, and launched the 'PowerBreak' microstays product from the ground up, creating a new revenue stream (US$600k monthly) and establishing a scalable business model in the Indian hospitality market.
- Enhanced US & UK market conversions (+18%) and booking realization (+7%) with 'Pay Later via card charging'.
- Outlined the 2020 roadmap for OYO payments platform, mentoring a team with focus on key metrics like payment success rates and prepaid revenue.
- Boosted India's payment success rates (+15%) through integration improvements, raising prepaid share in NRV (+6%).
Product Manager II
OYO Rooms
Gurgaon
11.2018 - 06.2019
- Led product strategy for OYO's Malaysia and Thailand expansion.
- Increased OYO's hotel management system adoption (+80%), boosting owner NPS (+30%).
- Improved conversion (+25%) through improvements in search and payments experience.
Product Manager, Plixxo
POPxo
New Delhi
07.2018 - 11.2018
- Managed product development for Plixxo, connecting ~23,000 influencers with brands for social media campaigns.
- Automated brand campaign workflows, cutting launch times (-50%).
Product Manager, Editage
Cactus Communications
Mumbai
03.2017 - 06.2018
- Improved Korea lead generation UX, increasing conversion (+8%).
- Boosted client acquisition (3X) with a revamped referral program in all markets.
- Released single sign-on, reducing sign-up/sign-in-related errors (-20%).
- Awarded 'Star Performer' in the Technology team.
Product Analyst, Buyer's Platform
Snapdeal
Gurgaon
05.2015 - 03.2017
- Improved prepaid prominence (+25%) with SD Gold, enhancing 20 underlying systems.
- Revamped SD app discovery pages, boosting app engagement time (+40%), conversion (+5%), and reducing bounce rate (-8%).
- Launched Snapdeal real estate portal, increasing monthly GMV (+US$ 8M).
- Selected for the X-men high performers group, led by the CPO.
Product Management Executive
Isango!, Hotelbeds Group
Gurgaon
06.2013 - 04.2015
- Revamped isango.com with a flat design, boosting conversion (+25%).
- Added cross-sell widgets, increasing average basket value (+18%).
- Drove traffic to localparistours.com, locallondontours.com, and 100+ microsites using on-page and off-page SEO, email, and social media marketing.
- Awarded 'Dependable of the Quarter' in Q4 FY14 for exceptional performance.
Education
B.A. Hons. - English Literature
Lady Shri Ram College
New Delhi06-2013
Skills
- Product strategy
- Product lifecycle management
- Customer experience optimization
- Stakeholder engagement
- Cross-functional team leadership
- Data analysis & metrics tracking
- Agile & scrum methodologies
- Strategic product roadmap development
- Team leadership
- Market research
- Regulatory compliance
Websites
Affiliations
- Reading
- Mindfulness art activities
- Yoga & Strength training
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Principal PM Lead
Microsoft
03.2023 - Current
Senior PM Lead
Microsoft
01.2022 - 02.2023
Senior Product Manager
Microsoft
02.2021 - 01.2022
Senior Product Manager
Airtel
06.2020 - 02.2021
Senior Product Manager
OYO Rooms
07.2019 - 06.2020
Product Manager II
OYO Rooms
11.2018 - 06.2019
Product Manager, Plixxo
POPxo
07.2018 - 11.2018
Product Manager, Editage
Cactus Communications
03.2017 - 06.2018
Product Analyst, Buyer's Platform
Snapdeal
05.2015 - 03.2017
Product Management Executive
Isango!, Hotelbeds Group
06.2013 - 04.2015
B.A. Hons. - English Literature
Lady Shri Ram College
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