Kabillan S G
Business Analytics Lead
Chennai
Summary
Analytics professional with Nine years of experience working across Digital Marketing, Web Analytics, Campaign Delivery, Channel Partner Sales Analytics, Product Analytics, combining business and technology. Also, adept in the area of business analytics, has been involved in all aspects of client engagement and has independently handled end to end delivery.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Sr. Quantitative Analyst
PayPal Inc
04.2022 - Current
- Joined Channel Partner Sales Analytics team with responsibilities like Wide range of Partner Performance reporting, Partner Sales Pipeline Performance reporting and Insights, New Sales Target Setting for various Partner teams and track their performances, lead OPS review
- Communicating with various Partner Success manager across globe in Process of Target Setting and performance tracking.
- Partner Performance reporting involves acquisition of Merchants to PayPal and their lifecycle with Partner and Indicate possibilities of Churn etc. with improved automation and tracking capabilities
Officer - C11
Citicorp Services India Private Ltd
01.2021 - 03.2022
- Working and managing in Campaign delivery team
- Job includes planning campaign with regional business team, Customer targeting logic preparation, setting up campaign in Campaign management tool
Associate
Latent view Analytics UK. Ltd
10.2018 - 12.2020
- Worked in Channel Experts Analytics team and supported end to end process of Budget Planning, Performance tracking and Optimization recommendations for Always on Acquisition program across various channels of Digital Marketing like SEM, Display etc.
- Supported end to end process of A/B testing on Websites for EMEA Digital Marketing team with significant improvement in conversion rates
- Developed and Maintained SEO Scorecard which helps in Keyword optimization and content strategy planning
- Worked in Growth Analytics team that supports Digital Marketing initiatives across various life stages of Customers from Acquisition, Activation, Engagement and Churn Prevention
Senior Analyst
Latent view Analytics Pvt. Ltd
09.2015 - 09.2018
- Worked for APAC Digital Marketing team for PayPal and managed end to end process of A/B testing from Experiment setup, Sizing, Tracking and Recommendation
- Developed and Maintained Experimentation and Website Dashboards that provides snapshot of Website performance and SEO performances
- Managed Lifecycle Value Management team which provides analytics support to lifecycle based campaign marketing initiatives.
Education
B.Tech - Electronics and Communication Engineering
National Institution of Technology
Calicut 06.2011 - 05.2015
Skills
SQL
undefinedCertification
Online Marketing Foundation
Accomplishments
Recognized for working in Business development project SNAP for Latent View.A Voice driven tool to generate insights and play around with various dataset
Timeline
Online Marketing Foundation
10-2023
Sr. Quantitative Analyst
PayPal Inc
04.2022 - Current
Officer - C11
Citicorp Services India Private Ltd
01.2021 - 03.2022
Associate
Latent view Analytics UK. Ltd
10.2018 - 12.2020
Senior Analyst
Latent view Analytics Pvt. Ltd
09.2015 - 09.2018
B.Tech - Electronics and Communication Engineering
National Institution of Technology
06.2011 - 05.2015
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