Kailash Pandiyan
Bangalore
Summary
Dynamic and results-oriented Digital Marketing Director with 18 years of experience driving integrated digital strategies for large enterprises. Proven expertise in demand generation, marketing automation, SEO/SEM, content marketing, and data-driven campaign optimization. Adept at building high-performing teams, scaling global marketing initiatives, and aligning digital innovation with business growth goals. Trusted leader with a strategic mindset and hands-on execution ability.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Director, Digital Marketing
Gartner
Bangalore
01.2024 - Current
- Lead the development and execution of comprehensive organic search strategies that drove measurable growth in traffic, engagement, and qualified leads across Gartner’s digital properties.
- Partnered closely with content, product, web development, and analytics teams, to ensure SEO best practices are embedded throughout the digital ecosystem and improved search visibility and delivered business outcomes.
- Also oversaw technical SEO initiatives, content optimization strategies, and performance analytics, aligning organic search efforts with Gartner’s broader marketing and business goals.
- Led a high performing cross-functional team of 9 experts, increasing lead conversion rates by 28% YoY through various initiatives & optimization.
- Developed executive dashboards for real-time campaign performance, enabling agile decision-making and campaign pivots.
Associate Director, Digital Marketing
Gartner
Bangalore
01.2021 - 01.2024
- Spearheaded the development of multi-channel digital campaigns generating 2x growth in influenced pipeline across North America, EMEA, and APAC.
- Scaled digital acquisition programs globally, increasing website traffic by 150% and MQLs by 110% within 3 years.
- Built the company’s first data-driven content strategy, resulting in a 2x increase in organic search traffic and 200+ new thought leadership pieces.
- Led a cross-functional team of 12 digital specialists, increasing conversion rates by 35% YoY through A/B testing and funnel optimization.
- Directed digital transformation initiatives including CRM integration and MarTech stack overhaul, reducing marketing ops costs.
- Developed executive dashboards for various marketing channels real-time campaign performance, enabling agile decision-making and campaign pivots.
Senior Manager, Digital Marketing
Gartner
Bangalore
01.2017 - 01.2021
- Lead the planning and execution of integrated digital campaigns across paid media, SEO, email, and social channels, resulting in a 30% YoY increase in MQLs.
- Manage a global team of digital marketers, content strategists, and external agencies to deliver scalable campaigns aligned with business goals.
- Oversaw optimization of Martech stack including Marketo, Salesforce, Google Analytics, and Adobe Experience Manager, improving campaign efficiency and personalization.
- Developed performance dashboards to track KPIs, optimize ROAS, and provide actionable insights to product and sales stakeholders.
- Led A/B testing initiatives for landing pages and digital ads, increasing conversion rates by 22% over six months.
- Partnered with sales, content, and product teams to align digital strategy with GTM initiatives and customer lifecycle goals.
Manager, Digital Marketing
CEB (Acquired by Gartner)
Bangalore
01.2014 - 01.2017
- Overseeing digital marketing strategies at CEB now Gartner with a focus on search engine optimization (SEO), search engine marketing (SEM), and email marketing.
- Spearheading SEO, SEM, and email marketing initiatives to enhance online visibility and engagement.
- Managing pay-per-click (PPC) campaigns to optimize budget allocation and maximize return on investment.
- Analyzing web analytics to improve user experience and inform marketing strategies.
- Coordinating efforts across marketing, design, and sales teams to create cohesive marketing solutions.
- Driving data-driven decision-making to enhance marketing effectiveness and achieve business objectives.
Senior Lead, Digital Marketing
Zinnov (TalentNeuron Acquired by CEB & Gartner)
Bangalore
01.2009 - 01.2014
- Managed digital marketing efforts at TalentNeuron, focusing on strategic initiatives to enhance online presence.
- Directed various digital marketing campaigns aimed at boosting brand visibility.
- Oversaw the development and execution of marketing strategies aligned with business objectives.
- Coordinated with cross-functional teams to ensure a unified approach to marketing efforts.
- Analysed performance metrics to assess the effectiveness of marketing initiatives.
- Implemented innovative marketing strategies to improve customer engagement and retention.
SEO & Online Reputation Manager
Strategic Outsourcing limited (Champions Group)
01.2007 - 01.2009
Education
Bachelors/Diploma - Mechanical Engineering
MNTI
Bangalore03-2007
Skills
- Content optimization
- Performance analytics
- Digital campaign management
- Data-driven decision making
- CRM integration
- MarTech stack management
- Lead generation
- A/B testing
- Cross-functional collaboration
- Team leadership
- Stakeholder engagement
- Project management
- Customer lifecycle management
- Search engine marketing
- Vendor relationship management
- Innovation management
- Business planning
- Goal setting
- Strategic planning
- Team management
- Budget management
- Decision-making
- SEO strategy
Personal Information
Date of Birth: 03/08/87
Websites
Certification
- Introduction to Generative AI - Google
- Generative AI Fundamentals - Google
- Introduction to Responsible AI - Google
- Introduction to Large Language Models - Google
Timeline
Director, Digital Marketing
Gartner
01.2024 - Current
Associate Director, Digital Marketing
Gartner
01.2021 - 01.2024
Senior Manager, Digital Marketing
Gartner
01.2017 - 01.2021
Manager, Digital Marketing
CEB (Acquired by Gartner)
01.2014 - 01.2017
Senior Lead, Digital Marketing
Zinnov (TalentNeuron Acquired by CEB & Gartner)
01.2009 - 01.2014
SEO & Online Reputation Manager
Strategic Outsourcing limited (Champions Group)
01.2007 - 01.2009
Bachelors/Diploma - Mechanical Engineering
MNTI
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