Kajal Keshav Gupta
Mumbai
Summary
A brand and content solution professional with more than 5 years experience and a proven track record of developing and implementing strategic initiatives to enhance brand visibility and drive business growth. Adapting, managing cross-functional teams, and leveraging market insights to create impactful solutions. Strong solution oriented and problem-solving skills with a keen understanding of market trends and brands behavior.
Overview
2025
2025
years of professional experience
2023
2023
years of post-secondary education
Work History
Assistant Brand Manager
LBB , Nykaa Group
05.2024 - Current
- Developed and Executed Branded Campaigns: Curated and conceptualized campaigns, successfully onboarding prominent brands such as Samsung, Sprite, Dabur, Kingfisher, Nykaa Fragrance Collective, Nykaa Luxe Stories, Nykaaland, Jaisalmer Gin, and Nykaa Fashion Pop Up. Spearheaded campaign strategies across LBB's web, app, and social media platforms, ensuring a high client retention rate.
- Social Media Marketing and Sales Collaboration: Led social media marketing initiatives to boost sales collaborations, enhancing visibility and engagement for partnered brands.
- Client Servicing and Campaign Management: Acted as the primary point of contact for partner brands, managing the full campaign lifecycle—from brief to deliverables—while ensuring smooth communication and alignment with client goals.
- Branded Content Tracking and Reporting: Monitored daily progress and performance of branded content, providing actionable insights to optimize ongoing campaigns.
Manager - Brand Solutions
Moj
7 2022 - 04.2024
- Spearheaded the planning and execution of advertising campaigns for a diverse clientele at Moj namely PepsiCo, Nivea, Myntra, Swiggy, Philips, Dabur, HUL, T-Series, ITC and more
- Led end-to-end execution of influencer marketing campaigns to ensure the delivery of brand KPIs and exceptional client service resulting in repeat business
- Successfully executed the high-budget Pepsi Rise Up IP campaign at Moj, garnering an outstanding 17 Billion+ views, establishing it as the most popular branded activity on the Moj platform
- #PepsiRiseUp campaign has won at E4M's Impact Digital Influencer Awards in the category of Best Brand Engagement Campaign
- Successfully executed the Nivea Soft Fresh Batch 2023 Branded IP Amplification on Moj, streamlining cross promotional activities to garner the staggering 185K relevant female UGC target for the brand
Content Strategy & Programming
MX Takatak
07.2021 - 07.2022
- Formulated engaging content ideas, trends, and challenges on MX Takatak
- Developed social media engagement strategies through data analysis and calculation of user consumption metrics
- Executed end-to-end hashtag challenges, overseeing design, music, and influencer creations, and implement measures to enforce creator participation and drive growth on the platform
Content Programming & Operations
MX Player
06.2019 - 07.2021
- Managed and curated content on MX Player, ensuring a seamless experience across Android, iOS, and Web
- Creation of editorial content aligned with the campaign calendar, supporting various events and activities
- Played a key role in content programming maintaining content quality and relevance for optimal viewer engagement
Entertainment Reporter - Bollywood
India Forums
08.2018 - 03.2019
- Conducted video interviews with celebrities, coverage of media events
- Researched, wrote, and edited news stories and Bollywood features
- Actively built PR connections
Education
Masters - Communication & Journalism
KC College
BMM - Journalism Course
R.D National College
HSC - undefined
Mithibai College
SSC - undefined
Bombay Cambridge High School
Skills
Solution-focused
Strong Content Storyteller
Content & Data Driven Attitude
Innovative & Creative Thinker
Timeline
Assistant Brand Manager
LBB , Nykaa Group
05.2024 - Current
Content Strategy & Programming
MX Takatak
07.2021 - 07.2022
Content Programming & Operations
MX Player
06.2019 - 07.2021
Entertainment Reporter - Bollywood
India Forums
08.2018 - 03.2019
BMM - Journalism Course
R.D National College
HSC - undefined
Mithibai College
SSC - undefined
Bombay Cambridge High School
Manager - Brand Solutions
Moj
7 2022 - 04.2024
Masters - Communication & Journalism
KC College
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