Kajal Sharma
Summary
Product-focused digital marketing professional with 5+ years of experience in leading multi-channel campaigns across platforms like Meta, Instagram, and LinkedIn. Skilled in aligning marketing strategies with product goals, optimizing campaigns through data insights, A/B testing, and budget management. Proven ability to drive conversions, enhance ROI, and collaborate with teams to support product growth and strategy.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Paid Social Strategist
Brainlabs
Bengaluru, India
01.2024 - Current
- Spearheaded and optimized multi-channel paid social campaigns for the Estee Lauder Companies UK portfolio, including flagship brands MAC, Tom Ford, Clinique, La Mer, and Bobbi Brown. Managed an annual budget of £500K+, driving measurable performance and aligning strategies with overall business goals.
- Orchestrated a Meta and Pinterest conversion campaign for MAC, Tom Ford during Peak 2024, surpassing expectations with a 361% increase in conversions, a 78% reduction in CPA, and a 506% surge in ROAS by executing an innovative SPC campaign setting.
- Executed digital strategies that resulted in a 42% surge in video views on Meta and a 26% increase in View-Through Rate (VTR), even in a competitive market.
- Conducted a Brand Lift Study, revealing a 10x increase in brand favorability compared to Meta's benchmark, showcasing the success of strategic initiatives.
- Acted as a digital buying specialist across multiple platforms (Facebook, Instagram, Snapchat, Reddit, Twitter, Pinterest, LinkedIn) to maximize audience engagement and campaign performance.
- Developed and implemented digital plans aligned with client objectives, driving daily, monthly, and annual goals from strategic planning to campaign activation.
- Led A/B testing and innovative optimization strategies, refining ad creatives, audience targeting, and budget allocation for greater campaign efficiency and impact.
- Transformed raw data into actionable insights to empower clients in capitalizing on emerging market trends, contributing to long-term growth and product strategy development.
- Collaborated closely with cross-functional teams to align marketing strategies with product goals, ensuring that campaigns were aligned with product launches and business priorities.
Paid Media Manager
Grapes Worldwide
Bengaluru, India
01.2023 - 01.2024
- Managed Flipkart's paid social platforms, overseeing annual budgets exceeding ₹50 crore, and delivered impactful campaigns aligned with business goals.
- Led the 2023 Big Billion Days campaign, managing a ₹100 crore budget across social and publisher channels. Achieved 3x conversions and 60% planned reach through strategic audience targeting and cost-efficient execution.
- Guided and mentored teams to maintain high work quality, foster strong client relationships, and ensure readiness to meet client objectives, achieving 80%+ satisfaction rates.
- Designed and executed comprehensive marketing campaigns, consistently meeting key performance indicators and delivering optimal business outcomes.
Senior Paid Media Specialist
Agency Stack
Remote
09.2021 - 12.2022
- Designed and executed digital strategies and social media campaigns for three top clients, contributing over 90% to topline revenue.
- Amplified brand presence for Brander Bee, achieving 3x growth in Instagram followers (from 180,000)
- Led paid media marketing and executed large-scale campaigns, unlocking additional revenue through in-person social launch events.
Market Research Analyst
Uplers Solutions Private Limited
Ahmedabad, India
01.2020 - 09.2021
- Utilized advanced analytics tools to interpret complex datasets, identifying patterns and trends that informed strategic decisions.
- Researched and evaluated potential new markets and products.
Digital Marketing Associate
3Leads Resources
Bengaluru, India
06.2019 - 12.2019
- Conducted market research to identify emerging trends and opportunities within the industry for targeted campaign development.
- Streamlined marketing automation processes, resulting in more efficient workflows and improved team productivity.
Education
MBA - Marketing Management
International School of Informatics & Management
Jaipur, India07-2020
Skills
- Market analysis
- Data interpretation
- Strategic planning
- Trend forecasting
- Project management
- Campaign development
- Stakeholder collaboration
- Client engagement
- Digital strategy
- Growth strategies
- Strategic partnerships
- Brand strategy
Certification
- Meta Buying and Planning Certified
- LinkedIn Certified Marketing Insider
- Google AI-Powered Performance Ads Certified
- Coursera Certified Foundations of Marketing Analytics Specialization
Timeline
Paid Social Strategist
Brainlabs
01.2024 - Current
Paid Media Manager
Grapes Worldwide
01.2023 - 01.2024
Senior Paid Media Specialist
Agency Stack
09.2021 - 12.2022
Market Research Analyst
Uplers Solutions Private Limited
01.2020 - 09.2021
Digital Marketing Associate
3Leads Resources
06.2019 - 12.2019
MBA - Marketing Management
International School of Informatics & Management