Salesforce Marketing Cloud
Kajal Sharma
Sr. Marketing Specialist
New Delhi
Summary
Digital marketing Specialist with almost 3 years of experience in developing and executing digital marketing strategies. Proven success in creating and managing content for social media,email, and website. Expertise in Automation, Chatbot, Social Media marketing, and achieving desired results.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Senior Marketing Executive
Manya - The Princeton Review
05.2024 - Current
- CRM: Spearhead targeted email marketing and automation workflows using LeadSquared CRM and Salesforce, improving lead nurturing and conversion efficiency.
- Social Media Marketing: Execute daily social media campaigns and report on their performance
- Team Leadership: Lead the marketing team in daily operations, ensuring tasks are completed and objectives are met
- Event Planning: Plan and coordinate daily event-related tasks, including tracking and reporting on attendance and engagement
- Lead Generation: Expertise in tracking daily lead generation efforts and reporting results
- Email Marketing: Design, execute, and analyze daily email marketing campaigns, ensuring timely reporting of performance metrics
- Marketing Strategy: Develop and adjust marketing strategies based on daily data and performance reports
- Automation: Proficient in setting up automated systems for daily data reporting
- Data Analysis and Reporting: Collect, analyze, and present daily data to inform decision-making and strategy adjustments
- Online Content: Manage the creation and distribution of online content, with daily updates on engagement metrics
Digital Marketing Specialist
Digikull Education
06.2023 - 05.2024
- Stay updated on industry trends, market dynamics, and competitor activities to identify new opportunities and keep our digital marketing strategies competitive
- Work closely with cross-functional teams including sales, design, and product development to ensure alignment and consistency in messaging across all digital channels
- Set up and manage marketing automation workflows using tools like Hub Spot, Lead Squared, or Mail chimp
- Create automated email campaigns, lead nurturing sequences, and behavior-triggered messaging to improve lead generation
- Develop content marketing strategies to attract and engage target audiences
- Create and optimize content assets such as blog posts, eBooks, whitepapers, videos, and infographics
- Distribute content across digital channels to increase brand visibility and drive traffic
Digital Marketing Executive
Manya - The Princeton Review
03.2022 - 06.2023
- Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with company goals and objectives
- Plan, execute, and optimize digital marketing campaigns across various channels including but not limited to Email marketing, social media, and Content Writing
- Develop and implement social media strategies to increase brand awareness, engage with the audience, and grow our social media following Utilized A and B testing for website and email content, significantly enhancing user experience and conversion rates.
- Design and execute email marketing campaigns to nurture leads, retain customers, and drive conversions
- Create engaging and compelling content for digital platforms including website, blog, social media channels, and email newsletters
- Negotiated with external vendors and agencies to secure cost-effective marketing solutions and services.
Education
Master of Business Administration -
IMS Unison University
08.2020 - 06.2022
Bachelor of Commerce - undefined
Swami Vivekananda Shubharati University
05.2017 - 06.2020
Skills
- MS Office , MS Excel
- Automation
- CRM Software: Salesforce Marketing Cloud , Hub Spot & Lead Squared
- Content Writing
- Email Marketing
Software
Lead Squared CRM
AI Sency
Azmarq
WATI
Kalerya
Certification
Digital Marketing, Internshala
Timeline
Senior Marketing Executive
Manya - The Princeton Review
05.2024 - Current
Digital Marketing Specialist
Digikull Education
06.2023 - 05.2024
Digital Marketing Executive
Manya - The Princeton Review
03.2022 - 06.2023
Master of Business Administration -
IMS Unison University
08.2020 - 06.2022
Bachelor of Commerce - undefined
Swami Vivekananda Shubharati University
05.2017 - 06.2020
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