Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certification
Timeline
Generic
Kajal Sharma

Kajal Sharma

Sr. Manager - Client Strategy
Shahdara

Summary

Digital marketing professional with hands-on expertise in crafting strategies, managing key accounts, leading content creation, and executing high-performance social media campaigns. Known for building strong client relationships and delivering seamless project execution.

Overview

6
6
years of professional experience
4038
4038
years of post-secondary education
4
4
Certifications

Work History

Sr. Manager - Client Strategy

Digitstep
10.2024 - Current
  • Lead client strategy by understanding brand goals, business objectives, and marketing needs through regular client interactions.
  • Develop monthly digital and content strategies tailored to client requirements and ongoing market trends.
  • Provide creative direction to the design team by sharing content ideas, campaign concepts, and design briefs.
  • Create trending and engaging content plans across platforms to enhance brand visibility and engagement.
  • Utilize AI tools like ChatGPT to enhance ideation, streamline strategy development, and elevate content quality.
  • Monitor campaign performance and collaborate with internal teams for timely and result-oriented delivery.
  • Work cross-functionally with design, content, media, and client servicing teams to ensure cohesive execution.
  • Stay up to date with digital marketing trends, innovations, and audience insights to keep strategies relevant.
  • Write compelling influencer scripts and collaboration briefs to ensure consistent messaging and campaign impact across platforms.

Manager- Client Strategy

Digistep
06.2023 - 09.2024
  • Collaborated with clients to understand their business objectives, challenges, and goals, and created strategies to address their needs.
  • Conducted market research to identify new opportunities and target markets.
  • Conducted regular meetings and presentations to update clients on progress, discussed strategy adjustments, and present new opportunities.
  • Worked as the primary point of contact between clients and the internal team, coordinating and prioritizing project deliverables.
  • Resolved client issues and concerns,and ensured a high level of client satisfaction.
  • Built and maintained strong client relationships by understanding their business needs and providing exceptional service.

Digital Account Manager

Digistep
05.2022 - 05.2023
  • Created engaging content optimized for specific platforms and intended audience.
  • Designed and implemented digital, web and social strategies to align with client business goals.
  • Analyzed and reported digital campaign performance with focus on program optimization.
  • Created content for influencer marketing campaigns .
  • Managed, coached and developed direct reports.
  • Oversaw preparation of marketing copy, images, videos, and other collateral.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Created and managed social media campaigns to increase brand engagement.


Digital Marketing Executive

Crewman Solution Private Limited
11.2021 - 05.2022
  • Increased customer engagement through social media.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Analyzed and reported social media and online marketing campaign results.
  • Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
  • Identified target market and key segments through in-depth analysis of markets and related trends.
  • Connected with influencers to increase reach of company posts.
  • Created content strategies for digital media.
  • Designed an E -commerce Website for the Brand.

Freelancing

Cheerutrends
06.2021 - 08.2021
  • Updated Products on E-commerce Website ( cheerutrends.com).

Blogger

herverve.com
06.2019 - 12.2020
  • Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.
  • Implemented SEO strategies to optimize web content for search engines.

Education

Masters in English Literature -

Indira Gandhi National Open University
Delhi
06.2019 -

Bachelor of Education - Computer Science

Indira Gandhi University
Haryana
05.2017 -

Bachelor of Computer Science - Computer Science And Programming

Dyal Singh College, Morning (Delhi University)
New Delhi

High School Diploma -

Rajkiya Pratibha Vikas Vidhalaya
Delhi

Skills

Social Media Marketing

Web designing

Digital Account Management

Content creation

Client Strategy

Influencer Marketing

Accomplishments

    Achieved Employee of the Month Award for hard and dedication towards work in Feb 2022 at Crewman Solution Private Limited.

Certification

Advance Digital Marketing

Timeline

Sr. Manager - Client Strategy

Digitstep
10.2024 - Current

Manager- Client Strategy

Digistep
06.2023 - 09.2024

Digital Account Manager

Digistep
05.2022 - 05.2023

Digital Marketing Executive

Crewman Solution Private Limited
11.2021 - 05.2022

Freelancing

Cheerutrends
06.2021 - 08.2021

Blogger

herverve.com
06.2019 - 12.2020

Masters in English Literature -

Indira Gandhi National Open University
06.2019 -

Bachelor of Education - Computer Science

Indira Gandhi University
05.2017 -

Bachelor of Computer Science - Computer Science And Programming

Dyal Singh College, Morning (Delhi University)

High School Diploma -

Rajkiya Pratibha Vikas Vidhalaya

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Kajal SharmaSr. Manager - Client Strategy