Kajal Singh
Employer Branding Expert, Storyteller, Content Curator & A marcom specialist
Bangalore
Summary
Led internal branding programs in India and APAC, increasing visibility by 40% and expanding client base by 25%. Appreciated by AMER partner for managing Brand & Promotions initiatives and awarded Best Branding Persona at ITW for boosting employer visibility by 30%. Recognized for creativity with an Appreciation Certificate, managed successful advertising campaigns resulting in a 20% increase in product launch success, and organized impactful Employer Branding events in India. Conducted storytelling projects with regional and global leaders to drive engagement and brand recognition.
Overview
7
7
years of professional experience
Work History
Employer Branding & Marketing Partner
ABB
08.2024 - Current
- Maximized event success by managing all aspects of planning, promotion, and execution for trade shows and conferences.
- Crafted compelling storytelling narratives for product launches that resonated with target audiences.
- Boosted conversion rates by testing various landing page layouts and call-to-action strategies.
- Enhanced brand visibility through strategic marketing initiatives.
- Led initiatives to strengthen employee storytelling and thought leadership.
- Designed effective outreach programs for specialized job vacancies.
- Managed brand presence across various job portals including Naukri, Indeed, Glassdoor, and IIM Jobs.
Employer Branding Lead
Harman International
12.2022 - 05.2024
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Strengthened communication skills through regular interactions with others.
- Worked effectively in fast-paced environments.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Developed creative collateral materials such as brochures, banners, videos that effectively conveyed our unique value proposition to prospective employees.
- Established a strong presence on industry-specific job boards, ensuring maximum exposure to relevant talent pools.
- Collaborated with internal teams for the creation of compelling employee testimonials, showcasing the company culture and values.
- Maintained updated information on careers website, providing an accurate representation of available opportunities within the company.
- Created engaging content to showcase company initiatives, driving interest from potential talent pools.
- Enhanced employer brand visibility by developing and implementing targeted talent attraction campaigns.
- Supported employee engagement initiatives, assisting in the planning and execution of events that promoted our company culture.
- Established robust analytics processes, measuring the effectiveness of employer branding efforts and adjusting tactics accordingly for continuous improvement.
- Helped identify, recommend and manage external marketing.
- Organized successful career fairs and networking events, fostering strong relationships with industry professionals and prospective candidates.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Marketing and Communications Specialist
Cisco
05.2020 - 12.2022
Senior Social Media Marketing Expert
ITW Consulting Pvt Ltd
06.2019 - 02.2020
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Aligned sales and marketing activities by working closely with the sales team to develop targeted messaging and promotional collateral.
- Optimized digital advertising channels such as Google AdWords, Facebook Ads, resulting in increased conversions rates and ROI.
- Evaluated campaign performance using data analytics tools, refining strategies based on insights gained.
- Enhanced brand awareness by developing and implementing targeted social media campaigns.
- Streamlined the content approval process, expediting turnaround times while maintaining quality standards.
- Leveraged user-generated content for greater authenticity, encouraging customers to share their experiences with the brand online.
- Spearheaded employee advocacy programs, empowering staff members as brand ambassadors on their personal networks.
- Crafted attention-grabbing visual assets using graphic design software, enhancing posts'' appeal and shareability.
- Optimized social media profiles for maximum visibility, ensuring consistent branding across all platforms.
- Developed strong relationships with public relations partners, securing valuable earned-media placements that amplified campaign reach.
- Coordinated influencer marketing initiatives, recruiting popular personalities as trusted advocates for the brand''s products or services.
- Managed multiple social media platforms for optimal results, utilizing analytics tools to track performance.
- Collaborated with cross-functional teams to align social media strategies with overall marketing goals.
Digital Marketing Specialist
Pro Digital Labs
05.2018 - 04.2019
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Created social media content with innovative brand messaging to support new product launches.
- Evaluated market trends to stay current on consumer and competitor changes.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
Education
MBA - Marketing
Ramaiah Institute of Management Studies
Bangalore 05.2018
Bachelor Of Commerce - Accounting And Finance
Jamshedpur Women’s College
Jamshedpur 04.2016
Skills
Localization strategies
Social media marketing
Microsoft office
Content creation
Verbal and written communication
Creative direction
Internal communications
Employee engagement
Website management
Storytelling
Event coordination
Timeline
Employer Branding & Marketing Partner
ABB
08.2024 - Current
Employer Branding Lead
Harman International
12.2022 - 05.2024
Marketing and Communications Specialist
Cisco
05.2020 - 12.2022
Senior Social Media Marketing Expert
ITW Consulting Pvt Ltd
06.2019 - 02.2020
Digital Marketing Specialist
Pro Digital Labs
05.2018 - 04.2019
MBA - Marketing
Ramaiah Institute of Management Studies
Bachelor Of Commerce - Accounting And Finance
Jamshedpur Women’s College