Kajal Singh
Employer Branding Expert, Storyteller, Content Curator & A marcom specialist
Bangalore
Summary
Led internal branding programs in India and APAC, increasing visibility by 40% and expanding client base by 25%. Appreciated by AMER partner for managing Brand & Promotions initiatives and awarded Best Branding Persona at ITW for boosting employer visibility by 30%. Recognized for creativity with an Appreciation Certificate, managed successful advertising campaigns resulting in a 20% increase in product launch success, and organized impactful Employer Branding events in India. Conducted storytelling projects with regional and global leaders to drive engagement and brand recognition.
Overview
7
7
years of professional experience
Work History
Employer Branding & Marketing Partner
ABB
08.2024 - Current
- Maximized event success by managing all aspects of planning, promotion, and execution for trade shows and conferences.
- Crafted compelling storytelling narratives for product launches that resonated with target audiences.
- Boosted conversion rates by testing various landing page layouts and call-to-action strategies.
- Enhanced brand visibility through strategic marketing initiatives.
- Led initiatives to strengthen employee storytelling and thought leadership.
- Designed effective outreach programs for specialized job vacancies.
- Managed brand presence across various job portals including Naukri, Indeed, Glassdoor, and IIM Jobs.
Employer Branding Lead
Harman International
12.2022 - 05.2024
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Strengthened communication skills through regular interactions with others.
- Worked effectively in fast-paced environments.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Developed creative collateral materials such as brochures, banners, videos that effectively conveyed our unique value proposition to prospective employees.
- Established a strong presence on industry-specific job boards, ensuring maximum exposure to relevant talent pools.
- Collaborated with internal teams for the creation of compelling employee testimonials, showcasing the company culture and values.
- Maintained updated information on careers website, providing an accurate representation of available opportunities within the company.
- Created engaging content to showcase company initiatives, driving interest from potential talent pools.
- Enhanced employer brand visibility by developing and implementing targeted talent attraction campaigns.
- Supported employee engagement initiatives, assisting in the planning and execution of events that promoted our company culture.
- Established robust analytics processes, measuring the effectiveness of employer branding efforts and adjusting tactics accordingly for continuous improvement.
- Helped identify, recommend and manage external marketing.
- Organized successful career fairs and networking events, fostering strong relationships with industry professionals and prospective candidates.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Marketing and Communications Specialist
Cisco
05.2020 - 12.2022
Senior Social Media Marketing Expert
ITW Consulting Pvt Ltd
06.2019 - 02.2020
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Aligned sales and marketing activities by working closely with the sales team to develop targeted messaging and promotional collateral.
- Optimized digital advertising channels such as Google AdWords, Facebook Ads, resulting in increased conversions rates and ROI.
- Evaluated campaign performance using data analytics tools, refining strategies based on insights gained.
- Enhanced brand awareness by developing and implementing targeted social media campaigns.
- Streamlined the content approval process, expediting turnaround times while maintaining quality standards.
- Leveraged user-generated content for greater authenticity, encouraging customers to share their experiences with the brand online.
- Spearheaded employee advocacy programs, empowering staff members as brand ambassadors on their personal networks.
- Crafted attention-grabbing visual assets using graphic design software, enhancing posts'' appeal and shareability.
- Optimized social media profiles for maximum visibility, ensuring consistent branding across all platforms.
- Developed strong relationships with public relations partners, securing valuable earned-media placements that amplified campaign reach.
- Coordinated influencer marketing initiatives, recruiting popular personalities as trusted advocates for the brand''s products or services.
- Managed multiple social media platforms for optimal results, utilizing analytics tools to track performance.
- Collaborated with cross-functional teams to align social media strategies with overall marketing goals.
Digital Marketing Specialist
Pro Digital Labs
05.2018 - 04.2019
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Created social media content with innovative brand messaging to support new product launches.
- Evaluated market trends to stay current on consumer and competitor changes.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
Education
MBA - Marketing
Ramaiah Institute of Management Studies
Bangalore 05.2018
Bachelor Of Commerce - Accounting And Finance
Jamshedpur Women’s College
Jamshedpur 04.2016
Skills
Localization strategies
Timeline
Employer Branding & Marketing Partner
ABB
08.2024 - Current
Employer Branding Lead
Harman International
12.2022 - 05.2024
Marketing and Communications Specialist
Cisco
05.2020 - 12.2022
Senior Social Media Marketing Expert
ITW Consulting Pvt Ltd
06.2019 - 02.2020
Digital Marketing Specialist
Pro Digital Labs
05.2018 - 04.2019
MBA - Marketing
Ramaiah Institute of Management Studies
Bachelor Of Commerce - Accounting And Finance
Jamshedpur Women’s College
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