KALAVATHI S

SONY INDIA PVT LTD

02.2016 - Current

Identifying new business opportunities and implementing targeted trade marketing strategies.
Boosted brand visibility by executing innovative in-store promotions
Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
Handling Vendors with regards to Branding/POP/Press Ad/Market Survey/Radio Activity/TV Ads etc
Issuing Purchase Orders and Invoice Processing in Mozart
Handling POP Warehouse activities in SAP
Co-ordination with the Team Marketing co-ordinators for the POP implementation
Submission of the HO reports accordingly as required
Co-ordination with the Accounts team for Vendor Payments
Planning of Monthly Budget for ATL/BTL Activities (Budget Handling) thereby meeting the ROI
Implementation of monthly VMD Guideline for Outlets
Developing layouts at retail for maximum brand visibility of the products
Work closely with sales team to ensure Trade marketing strategies in line with sales objectives and targets.
Supporting social events such as Expos, Exhibitions, Road shows, Campaigns etc.
Planning of stall fabrication, design and implementation and negotiating on the costing with vendors
Allocating activity to the vendors as per the SOB volume and regular follow ups for the job completion

Arranging quotes for the activities from the vendors, rates calculation as per Benchmarking value, Purchase Order Creation(SAP /Mozart Operations), Bills Clearance (SAP/Mozart Operations) and Payment Settlements( Coordination with Accounts Team)
Collection of Balance Confirmation from the vendors for a periodic check of the outstanding payments.
Vendor profiling like inspecting their machineries, site, manpower, execution speed and implementation.
Regular enquiry for requirement of POP/POS materials to be delivered to the stores.
Monthly inspection of the warehouse for POP/POS materials stacking and warehouse cleanliness and auditing of physical stock against SAP stock.
Seeking feedbacks from the marketing coordinators regarding 100% brand visibility.
Ensuring the execution of visibility drives as per standard operating process within the TAT.
Planning of advertisement in various newspaper Medias, FM and television ads. Planning of digital marketing in various popular websites for pop ups and banners through agency.
Quantity planning of POP/POSM Planning the budget of each and every segment.
Site selection for the outdoor medias i.e. posters, hoardings, signage, bus shelter hoardings, in-shop branding etc and cross functionality with sales team for maximum brand visibility and sales.

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