Kali Chandra Shekar

1. Conducted detailed demographic analysis to expand email lists and generate high-quality leads using advanced software tools.
2. Designed and implemented personalized email campaigns, increasing open rates, click-through rates, and engagement.
3. Collaborated with cross-functional teams to establish and execute organizational objectives and strategic initiatives.
4. Maintained domain and IP reputation by implementing robust email deliverability and authentication policies (SPF, DKIM, and DMARC).
5. Created project documentation, including calendars, procedural guidelines, and A/B testing plans to streamline operations.
6. Deployed and monitored analytics tools to track visitor behavior and assess engagement metrics.
7. Optimized email campaign designs with visuals and personalization to enhance audience interaction and results.
8. Managed and improved social media marketing campaigns, increasing organic traffic, leads, and user engagement.
9. Ensured seamless WordPress site functionality for docplexussolutions.com, including updates and user experience enhancements.
10. Developed and executed A/B testing strategies for continuous campaign optimization and performance improvement.
11. Analyzed and reported digital marketing performance against ROI and KPIs, optimizing strategies to maximize results.
12. Monitored and refined advertising campaigns on Google, Facebook, and LinkedIn, driving customer acquisition and revenue growth.

• Analyzed daily campaign reports to increase productivity and execution
• Segmented data to acquire higher quality leads
• Worked with clients such as Bank Bazaar, Paisa Bazaar, Way2News, Way2money, Amazon Survey Rewards, Walmart Survey Rewards, Life Line Screening CPM, etc
• Operated in various manufacturing shifts to understand and experience process issues and potential improvements firsthand
• Maintained meticulous reports and documentation detailing daily processing activities, updated logs, and submitted timely reports for supervisor review
• Set specific goals for projects to measure progress and evaluate end results
• Prepared domains for campaigns to improve inbox delivery rates, experimented with various strategies, adhered to GDPR guidelines, and implemented best practices in email marketing